Valtech Announces the Acquisition of Radon Creative

Valtech,a global digital agency focused on business transformation,today announced the acquisition of creative agency Radon Creative.

STOCKHOLM,Feb. 23,2021 -- The acquisition of renowned creative agencyRadon Creative highlights Valtech's globalposition as an end-to-end strategic partner for business transformation. By boosting its creative offering and marketing services globally,Valtechis now even better equipped to deliver best-in-class solutions that combine technology,data and creativity to take brand experiences to a new level.

As customerbehaviourcontinues to drive change in most industries,the addition of Radon Creative enhancesValtech'sability to transform the full customer experience. With expertise across creative disciplines including brand strategy,film production,design,animation and media,Radon Creative's award-winning experience delivers innovativecommunication and brandingthat hasthe power to delight and elicit emotion at every stage of the customer journey. That's why international brands like Electrolux,Essity,Husqvarna,Carlsberg,Ericsson,Interfloraand Klarna have chosen Radon Creative as their key creative partner.

Embracing Radon Creative into theValtechgroup opens new creative possibilities for clients and reinforcesValtech'sglobal presence as a holistic business transformation partner for leading brands and enterprises.

"AtValtech,we focus on delivering exceptional customer experiences for our clients across all touchpoints and recognize the vital importance of offering creative strategy across all our engagements. With Radon Creative,we are strengthening our creative edge and elevating our customer experience offering even further. While we might have different histories,we share a great deal in terms of approach and values,and I look forward to our future successes,"says OlivierPadiou,Group Chief Operating Officer atValtech.

"We have always strived to create holistic brand experiences and until now we have been able to deliver on one side of that coin. The merger withValtechenables us to broaden our creative universe by combining our cutting-edge expertise in creative communication with the business-focused digital experiences whereValtechis best in class and operates at an entirely different scale globally," says SofiaKocken,CEO at Radon Creative.

Presscontact - Radon Creative

Frida Lind,PR Director

+46(0)73 543 25 25

fridalind@houseofradon.com

Presscontact -Valtech

JoacimJeppesen,Chief Growth Officer

+45(0)81 40 40 42

joacim.jeppesen@valtech.com

ABOUT RADON CREATIVE

Radon Creative,founded in 2006,is a Hybrid Creative Agency with a full-service offering covering all creative disciplines from brand strategy,film production and design,to animation and media. Our client list includes Klarna,Electrolux,RFSU,Interflora,Karma,Apohem,Yale and Essity.

Radon Creative is a powerhouse of extraordinary creative talent,winning multiple industry awardsincludingEurobest,Sabre Awards andGuldägget. We put strategy,creative,craft and media together in one room,fighting it out to make people think,feel and do things differently. We use our creative power to help brands and businesses grow and take a lot of pride in the way our projects look,feel and sound. Hosting all talent in-house enables us to keep and perfect a creative vision,from first pitch to final artwork.

For more information,visithouseofradon.com/creative.

ABOUTVALTECH

Valtechis a global business transformation agency delivering innovation with a purpose. We enable clients to anticipate tomorrow's trends and connect more directly with consumers across their digital and physical touchpoints while optimizing time-to-market and ROI.

We are a network of more than 3,500 innovators,design thinkers,marketers,creatives and developers spanning 5 continents with offices in 17 countries (Argentina,Brazil,Canada,China,Denmark,France,Germany,India,Mexico,Netherlands,Singapore,Sweden,Switzerland,United Arab Emirates,Ukraine,United Kingdom,United States)

While our expertise is experience design,technology and marketing,our passion is in addressing transformational business challenges for our clients. Challenges where we re-imagine the customer journey and build new connected experiences. Challenges where we make data work in this new era and help our clients transform the way they operate.

Our servicesinclude strategy consulting,service design,technology services,and optimization of business-critical digital platforms for multichannel commerce and marketing.

For more information,visitvaltech.com.

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