Goodyear Celebrates 120 Years of Innovation

As Goodyear celebrates this milestone anniversary,the company reflects on a legacy of innovation and looks ahead to the next generation of mobility solutions

SHANGHAI,Aug. 2,2018 -- Recognized throughout the world as an American industrial icon,The Goodyear Tire & Rubber Company has played a major role in moving the world forward since its founding in 1898. As a leader in the tire industry,Goodyear is honored to celebrate its 120-year history of breakthrough achievements and products,while continuing to keep its eye on the road ahead with innovations beyond tires to help advance the next revolution in mobility.

"Few companies have left tracks intertwined so closely with key milestones in human history as The Goodyear Tire & Rubber Company. Founded at the dawn of the motor age,Goodyear took to the skies and eventually traveled to the moon. We are always at the forefront of innovation,dedicated to offering our customers and clients the Freedom to Move through superior products and services." said Ryan Patterson,President,Goodyear Asia Pacific.

"With 120 years of achievements,we have generations of momentum propelling us forward to continue innovating in the decades to come," Patterson continued. "We're celebrating our legacy of innovation at a time when the industry is evolving faster than any time since the invention of the automobile."

From racetracks to Modular Equipment Transporter on the moon,Goodyear's products are found in a multitude of exciting and compelling human achievements. Here's a sample of the past,present and future of Goodyear's innovations.

PAST- Goodyear's Innovation Heritage

A String of Firsts

In 1839,Charles Goodyear discovered a revolutionary invention that changed people's everyday lives,the vulcanization of rubber. His namesake company has claimed many firsts,including tires on the first mass-produced car of the Ford Model T (1908); first pneumatic aviation tires (1909); first tires on the moon with NASA astronauts (1971).

Not Just for Cars

After introducing the first aviation tires,Goodyear expanded to create fruitful and innovative products such as the first retreadable aircraft tires in 1927. By the 1980s,Goodyear launched the first FAA-approved radial tires for commercial aircraft.

On the Track

Throughout its history,Goodyear has been dominating across the entire spectrum of motorsports. In 1998,Goodyear won its 368th Formula 1 Grand Prix race,the most of any other tire manufacturer.

For more than 60 years,Goodyear has been a fixture in NASCAR racing and is currently the exclusive tire supplier to the circuit's top three series.

PRESENT – Goodyear's Breakthroughs Today

Soybean Oil-Based Rubber Compound in Tires

To further commit to its product responsibility and sustainability promise,Goodyear established its first commercial use of a new soybean oil-based rubber compound. Goodyear's team of resourceful scientists and engineers discovered a tread compound using soybean oil,which is naturally derived,cost-effective,carbon-neutral and renewable. By employing soybean oil in tires,Goodyear found a new approach to keep the rubber compound pliable in changing temperatures,a key performance achievement in maintaining and enhancing the vehicle's grip on the road surface. Furthermore,this also promotes the importance of safe-driving,as the advanced tires are specifically used during dry,wet and winter conditions.

Silica Made From Rice-Husk Ash

To highlight Goodyear's commitment to the community,market place,and environment,Goodyear began using silica derived from rice husk ash to enhance traction and treadwear in selected consumer tires. Rice husk ash is an environmental-friendly and cost-effective alternative to the chemical compound.

Sensors in Tires

Technology is becoming essential in our daily lives and Goodyear has innovated their products to meet the standards of today's industry trends. Goodyear's latest creation of sensor-equipped intelligent tires can continuously measure and record vital data that allows fleet operators to manage tire services. Real-time data is displayed into Goodyear's proprietary algorithm,which enables fleet managers to monitor tire wear,temperature and pressure in real time. In 2018,Goodyear's prototype was unveiled at the Geneva Motor Show.

FUTURE – Goodyear's Role in a New World of Mobility

Goodyear's focus

Intelligent tires- With the fast growth of artificial intelligence in today's auto industry,cars are the third fastest growing device after phones and tablets. Goodyear's focus is on securing its tires as intelligent as the vehicles,especially as consumers demand a 360-degree experience with higher levels of autonomy. Goodyear's prototype was demonstrated at the 2018 Geneva Motor Show.

Ride- and car-sharing – To ensure consumers' rides are safe,comfortable and reliable as possible,Goodyear is focusing on improving the solutions for the ride- and car-sharing. Recently,Goodyear has worked with startup companies,such as Stratim and Tesloop in this area.

Concepts for the future of mobility- The future holds a prosperous plan for Goodyear as they continue to aim to flourish towards a more urban and sustainable environment. Recent examples are revolutionary concepts,such as the Eagle 360 Urban and Oxygene,a concept that Goodyear has presented to inspire the lives of people in the future.

The Eagle-360,Eagle-360 Urban and IntelliGrip Urban

As artificial intelligence has been progressing over the years,Goodyear's Eagle-360 concept tire is designed to enable the future of mobility,and was officially unveiled at the 2016 Geneva Motor Show. The Eagle-360,a spherical-shaped design concept tire,was designed with key features of maneuverability,connectivity and biomimicry for autonomous mobility that allows the car to move in all directions. This contributes to the safety for passengers,as well as coping with space limitations such as tight parking lots or city streets.

Goodyear's new concepts- the spherical-shaped Eagle 360 Urban and the IntelliGrip Urban smart tire - apply emerging technologies such as artificial intelligence and vehicle-to-everything (V2X) connectivity to help the autonomous vehicles of the future navigate the millions of possible unknowns we face in every day driving scenarios.

About Goodyear

Goodyear is one of the world's largest tire companies. It employs about 64,000 people and manufactures its products in 48 facilities in 22 countries around the world. Its two Innovation Centers in Akron,Ohio and Colmar-Berg,Luxembourg strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products,go to www.goodyear.com/corporate.