HK Tramways, Cody OOH and HKBNES Reinvent Tram Shelters with Free Wi-Fi Service

HONG KONG,Oct. 4,2018 --HKBN Enterprise Solutions Limited ("HKBNES") is pleased to announce the successful launch and implementation of "HEREWIFIFREE",a high-speed public Wi-Fi network with high usability and acclaim,in association with Hong Kong Tramways ("Tramways") and Cody OUT OF HOME ("Cody OOH").

This project is a first public free Wi-Fi with unlimited sessions of usage for HKBNES to be conceived and executed in association with a public transport utility,and the longest standing one with a great heritage in Hong Kong Tramways. The service is built around a "Community Wi-Fi" concept,providing convenient and reliable network connections for tram passengers as well as commuters in the vicinity of 9 key Tram Shelters located along the busiest shopping,commercial and residential centers on Hong Kong Island.

Ever since its pilot run which inaugurated in May 2018,usage levels have grown by 40% by the end of August,which has been fueled by a through-the-line campaign on Tram Shelters as well as social media. Meanwhile,users also embrace the "unlimited usage session" enhancement launched in June 2018.

The launch of public free Wi-Fi on Tram Shelters also serves to "digitize" the Tram Shelters ad network. During the past few months,this new generation "Outdoor to Online" platform received substantial advertiser support from Pocari Sweat,Daikin Air Conditioners,Aquarius,Myanmar Airlines and Authentic Tea House Drink. HKBNES customers will also be offered preferential rates for participation.

"Hong Kong Tramways is pleased to collaborate with HKBNES and Cody OOH in order to offer innovative services. The high quality and the user-friendly experience of the free Wi-Fi solution are valued by the tram passengers,pedestrians and retail communities in the near vicinity. We aim to keep contributing to a smarter city thanks to our Tram Shelters network," said Mr. Antoine Sambin,Hong Kong Tramways' Commercial & Corporate Affairs Manager.

Mr. Sammy Choi,Managing Director of Cody OOH said,"In pursuit of providing meaningful and relevant connections with commuters,the new free Wi-Fi solution not only provides fast and reliable connectivity for the general public but integrates seamlessly with Tram Shelter advertising facilitating online engagement and analytics in addition to its tremendous impact,unique positioning and immense traffic exposure."

Mr. Mikron Ng,HKBN Ltd. Co-Owner and HKBN Director -- Residential Services and Enterprise Solutions said,"We are happy to support this hi-speed free Wi-Fi service to bring Hong Kongers speedy and convenient online connectivity. Our partnership with Tramways and Cody OOH is another example of how we showcase our win-win-win model in which Tramway passengers,Cody OOH customers and our corporate customers can all benefit."

"HEREWIFIFREE" free Wi-Fi service is available at areas along these 9 Tram Shelters:

Pennington Street in Causeway Bay (Tram Shelter #46W)

Paterson Street in Causeway Bay (Tram Shelter #48W)

Percival Street in Causeway Bay (Tram Shelter #51E)

Foo Ming Street in Causeway Bay (Tram Shelter #105)

O'Brien Road in Wan Chai (Tram Shelter #43E)

Pedder Street in Central (Tram Shelter #27E)

Jubilee Street in Central (Tram Shelter #25E)

Gilman Street in Sheung Wan (Tram Shelter #74W)

Man Wah Lane in Sheung Wan (Tram Shelter #76W)

About Hong Kong Tramways

Hong Kong Tramways ("Tramways") has been serving Hong Kong since 1904 and operates nowadays a fleet of 164 tramcars including 2 antique party tramcars and 1 unique "TramOramic Tour" sightseeing tramcar. It is the world's largest fleet of double-deck tramcars in operation,carrying up to 200,000 passengers per day. Tramways keeps up efforts in developing a world-wide recognized icon while striving to go beyond the expectations of the 21st century passengers to offer the greenest,most affordable and most space efficient transport mode in Hong Kong.

Tramways is owned by RATP Dev Transdev Asia,an Asian joint venture between RATP Dev and Transdev,since April 2010.

www.hktramways.com

Facebook & Weibo: Hong Kong Tramways

Instagram: @hktramways

About Cody OUT OF HOME

Cody OUT OF HOME ("Cody OOH"),the Out of Home specialist,provides and pioneers the highest quality,innovation and premium connected on-the-go advertising solutions. We are committed to adapting and transforming media assets into engaging Outdoor advertising vehicles through state-of-the-art innovation,creating meaningful connections between brands and consumers. Cody OOH currently operates exclusive,long term advertising concessions at the Western Harbour Tunnel,Eastern Harbour Tunnel,Tai Lam Tunnel,Hung Hing Road and Tram Shelters.

Cody OOH is owned by HT&E- Here,There & Everywhere,a leading publicly listed media company in Australia,with a broad and diverse portfolio of multimedia assets across Australia andHong Kong.

www.cody.com.hk

Facebook: Cody Outdoor

YouTube: Cody Out of Home

About HKBN Enterprise Solutions Limited

HKBN Enterprise Solutions Limited is part of HKBN Group ("HKBN" or "The Group"). HKBN is Hong Kong's second largest provider of residential high speed fibre broadband service,and a fast growing enterprise solutions provider. The Group offers a wide range of telecommunications solutions for both the residential and enterprise markets,including broadband and Wi-Fi network services,cloud solutions,data connectivity,mobile and global data services,data facilities,system integration,voice communication and entertainment services. HKBN owns an extensive fibre network in Hong Kong,which covers over 2.2 million residential homes passed,representing approximately 81% of Hong Kong's total residential units,and 2,300 commercial buildings. HKBN embraces "Make our Hong Kong a Better Place to Live" as its core purpose,and takes great pride in developing its Talents into a competitive advantage. HKBN Group is part of HKBN Ltd.

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