New Peugeot model debuts in China's Auto Valley with fresh brand image

WUHAN,China,June 22,2022 --The new Peugeot 408 has made its world debut in Wuhan Economic & TechnologicalDevelopment Zone (WHDZ),also known as China's Auto Valley. To one's surprise,in the middle of the front face of the new 408,a new shield-shape lion logoreplaces the previous standing lion cub as the brand's image.

New Peugeot 408

This year marks the 30th anniversary of the founding of Dongfeng PeugeotCitroen Automobile Company LTD (DPCA). DPCA has developed together with theWHDZ in the past three decades.

On May 16,1991,bearing the national mission of developing the automobileindustry,the WHDZ officially broke ground in Wuhan's Zhuankou. The vastdeserted land has been sleeping for a long time began to wake up,and the dreamof building China's automobile capital set sail.

After more than 30 years of development,the WHDZ has transformed from aproject into a city,and the annual output of automobiles has ballooned from1,000 to one million,an increase of nearly 1,000 times,making it one of the regions with the highest concentration of automobile manufacturing industry inChina.

Within less than 500 square kilometers,it has attracted 9 vehicle enterprises,13 vehicle factories that have been built or are under construction,and morethan 500 world-famous parts supporting enterprises from countries such as theUnited States,Britain,Japan,Germany and France. State-owned autoenterprises,new comers and emerging forces develop together in the WHDZ,elevating the region to one of the most competitive auto districts and countiesin China,and the WHDZ gains the reputation of China's Auto Valley.

In October 2002,Dongfeng Company signed a joint venture contract with France'sPSA Peugeot Citroen Group in the Great Hall of the People in Beijing. As animportant part of the contract,the Peugeot brand made a comeback to theChinese market by means of establishing Peugeot. Over the years,Peugeot 206,307,408 and other models have entered many families,making Peugeot one of themainstream joint venture automobile brands in China.

In particular,Peugeot 408 has been upgraded and modified for many times sinceits launch,with a cumulative sales volume of nearly 600,000 units in 12 years,including nearly 8,000 units exported overseas. In 2015,the 408 model wasthrown into the spotlight,with annual sales exceeding 100,000 units andbecoming the star model of DPCA and Peugeot.

The automobile market is always changing fast. DPCA and Peugeot have postedsteady rises amid competition. In October 2020,DPCA launched a project and acampaign at the DPCA Automotive Cultural Festival. The project upgrades DPCA'smid-term business strategy to more localized products,more accurate marketing,more reliable services and more efficient operations. The customer-focusedcampaign seeks to offer more quality services throughout the car purchase anduse experience.

These efforts have brought changes. In 2021,Peugeot got a refresh with a newbrand strategy to compete in the Chinese passenger car market again. Peugeotsold 51,000 vehicles in 2021,registering a year-on-year increase of 74 percent.

DPCA takes customer as the focus and keeps pressing ahead with innovation,which is also a solid step on the road of helping the WHDZ build China's AutoValley and a world-class automobile industry cluster.

To make products more localized,half a year ago,Dongfeng Citroen launched theVersailles C5 X,which became a market hit immediately. Now the new 408 hasgone global from China's Auto Valley with a bright future.

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Caption: New Peugeot 408