Robin8 and Kantar Media CIC to Beta Launch the World's First Revolutionary Blockchain Influencer Solution

New Blockchain Solution Will Help Brands Verify Influencer Data Performance

SINGAPOREand NEW YORK,Aug. 21,2018 -- Robin8,Inc. (www.robin8.com),China's first social media influencer search engineannouncesstrategic partnership with Kantar Media CIC (KMCIC),China's leading social intelligence consultingfirm,to bring a revolutionary changetoKOL profilinginChina's influencer market.

As part of the partnership,KMCIC willintroduceRobin8'sblockchainenterprisesolution to evaluate KOL's performance,enabling better evaluation of China's KOL market and bringing transparency to advertisers.

China's influencer marketing industry has been grappling with many pain points. One of the most prominent is fake data. In Tencent's September 2016 crackdown on fake data,many WeChat subscription accounts thatpreviouslygarnered over 10,000views sawtheir views diminished by as much as 90%.

"Influencer marketing is one of the fastest growing segments of advertising. However,the number one issue facing advertisers is fake data.Nowadays,you can buy fake fans,fake clicks and fake likesfor pennies," said Miranda Tan,founder and CEO of Robin8."Aside from fake data,anothersignificantissueis dataownership. Every day,millions of people use social media like Facebook,Twitter,Instagram,Weibo andWeChat,where weshare pictures of our family,our friends,information about where we work,eat and shop andyet we don't own or have any control of our data. Even worse,these third parties do not take the properprecautions toprotect our data. For example,when Target,Equifax and Yahoo were hacked and lost millions of personal data."

Robin8isChina's first influencer search enginepowered by AI,big data and NLP technology.Robin8 key technology is about profiling,ranking and matchingpeople based on their social media data. To combatthe fake data crisis faced by advertisers,Robin8launched itsProfile ManagementEcoSystem(PMES)that allowsany application to add their profile data on the blockchain. Starting next month,Robin8in partnership with KMCICwillintroduce a new blockchain solution for brands where Robin8 will be able to verify the influencer data on the blockchain.

As a market pioneer in social listening and KOL studiesfor more than 15 years,KMCIC is consistently looking for innovative solutions to assist marketers' day-to-day decision making.

"KOL profiling and the evaluation of the KOL's performance are still two big challenges for the industry",saidCoolio Yang,CEO of KMCIC. "We believe Robin8's blockchain solution willrevolutionizeChina's influencer marketing industry."

KMCIC willintroduceRobin8's blockchain solutionto verify the influencer'sperformancebased onuser opt-in,and allowadvertiserstobettertrust the veracity of the data they see.

KMCIC 's newly launched Cooperator XI product will be powered by Robin8 on its KOL function. This blockchain-based solution will be imbeddedinto Cooperator XI – the automated social insight,performance tracking and marketing tool. KOLs will claim their profile on blockchain and theiractivitywill be recorded and stored on the blockchain.

"Weare super excited to partnerwith KMCIC to introduce thisnew blockchain solutionto the industry," says Tan. "We willbebeta launchingthe newblockchain verificationsolutionandwelcome brands to contact us if they are interested in being part of our program."

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About Robin8

Robin8 istheleading influencer search engineand marketplace. The company'skey technology isprofiling,ranking and matching people down to a scienceand helping brands find the best people based on big data,AI andblockchain. Robin8 hasalreadyprofiled over 30+million people.

Robin8 recentlylaunched itsProfile ManagementEcoSystem(PMES)that allowsany application to add their profile data on the blockchain.

To learn more,please visitwww.robin8.com.

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