Mobile marketing company Madup secures 13.4 billion KRW investment

Author: Madup / 2023-07-24 13:50 / Source: Madup

Mobile marketing company Madup secures 13.4 billion KRW investment

SEOUL,South Korea,Jan. 7,2019 -- Madup,an ad-tech based mobile marketing company,announced that it has secured Series B funding of total 13.4 billion KRW.

A total of5 venture capitals - Praxis Capital (a private equity fund partner),Stonebridge Ventures,ID ventures,MG investment,and Seoul Investment Partners - have funded this Series B investment. The significance of Stone Bridge Venture's decision to continue its investment after its Series A funding demonstrates Madup's growth potential within the mobile ad market.

Madup,after successfully securing Series B investment,plans to expand its performance marketing by aggressively increasing data and technology efficiency with its years of know-hows.

Madup is a data-based mobile marketing company that maximizes the effects of advertisement by selecting optimal channels and detailed targeting. It already has acquired Series A funding of a billion KRW in 2016.

Currently Madup is managing its international partner's traffic in Korea,while simultaneously providing customized marketing consulting for diverse industries and sizes. Moreover,with its own in-house system,it detects and blocks illegal advertisement,buys appropriate inventories,and measures the ad's performance in detail,actively representing the client's interests.

"We made the decision to invest for Madup's exceptional technology,its know-hows in a large-scale ad campaign,and its growth potential in utilization of AI/Big data technology," added an insider from Praxis Capital.

"Madup has grown as an irreplaceable partner in the mobile marketing market since its first investment in 2016,"stated Son Ho-Joon,director of Stonebridge Ventures.

Madup's director Lee Joo-Minexpressed its determination in his statement: "We will become the leader of ad-tech industry by providing maximized efficiency and resultsfor our clients."