Hawthorne Expands ROI-First Strategy into APAC

ROI-first performance marketing specialist,Hawthorne,is open for Asia-Pacific business from Hong Kong

HONG KONG,March 18,2019 --LA-basedHawthorne,a leading performance marketing agency specializing in analytics-based ROI-first campaigns is expanding internationally. With an office in Hong Kong and local partnerships being inked across Hong Kong and SE Asia,Hawthorne brings its unique data and analytics-first approach to Asia-Pacific markets,home to several big brands seeking vastly improved efficiencies for every marketing dollar.

Asia includes some of the world's fastest expanding economies. The region is a global growth leader,with tremendous potential for brand growth through the right marketing investments. Hawthorne sees an opportunity to offer a unique expertise that combines some of the most sophisticated consumer-response data analytics and media planning.

Hawthorne's approach combines brand strategy,data analytics and response advertising to create campaigns that deliver results. "Adaptive marketing" or "performance marketing" is a relatively untenanted field in Asia,with applications that extend across industries and markets. Many clients struggle with advertising effectiveness,and with this new office,Hawthorne aims to deepen relationships with US-based clients,as well as Asian clients,building a lasting foundation in the region.

"I've always had a personal passion and interest in Asia and the market opportunities that exist within it," said Jessica Hawthorne-Castro,CEO. "Expanding into Asia with Hawthorne's data first-approach in advertising is a very unique proposition. Over the past several years,Hawthorne has built on its enviably premier reputation in direct response advertising with huge investments in data analytics,developing some of the most sophisticated response models in the world today."

Hawthorne chose Hong Kong for its next office location due to its global recognition as a business hub. Hong Kong is in a prime location to reach flourishing Southeast Asian markets,including Taiwan,Thailand,Philippines,Malaysia,Singapore,and Indonesia. It also has a political environment,tax code,economy,legal system,and world class infrastructure that are renowned for being business-friendly.

Hawthorne's Asia operations will be helmed by Hong Kong-based Anant Deboor,a specialist in brand architecture,advertising strategy and consulting across a range of sectors and geographies. He has deep expertise working with brands in Asia and has worked for brands such as HSBC,Unilever,Suntory,Rolex,Colgate-Palmolive and KEF as an advertising strategy planner and brand consultant. Anant adds,"Despite the highly crowded marketplace in Asia,with several agencies offering data analytics expertise,Hawthorne stands unique in its ability to bring truly integrated offline and online analytics expertise to drive real,accurate ROI and performance metrics in communication. As a brand consultant and ad agency planner,I am really excited to be part of this new journey helping Hawthorne bring real marketing innovation into Asia-Pacific."

About Hawthorne:

Hawthorne,a creative,analytics and technology-driven advertising agency,specializes in strategic planning,creative development,production,media planning,buying and analytics,and campaign management for integrated marketing campaigns. With nearly 30 years of proven excellence,the agency combines persuasive brand messaging with best-in-class analytic systems to create accountable,high performance advertising campaigns. Hawthorne helps brands efficiently target their consumers,improve cost per acquisition,optimize the lifetime value of a brand's customers,and even drive consumer response to key retail outlets or corporate locations. As a leading analytic and data driven,accountable brand advertising agency,Hawthorne specializes in integrated campaign solutions. The company offers a full suite of integrated solutions with creative,media,digital and mobile services. Hawthorne maintains brand integrity and metrics to efficiently and effectively optimize the results of its clients' integrated media budgets via leading edge and proven data analytics. Hawthorne has developed successful award-winning campaigns for countless Fortune 500 brands. Please visit www.hawthornedirect.com and http://www.linkedin.com/company/hawthorne-direct for more information.

Media Contact:

Rachel Wille

SSPR/Hawthorne

rwille@sspr.com

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