Kaddra Pte Ltd Appoints Xero's Managing Director for Asia, Kevin Fitzgerald, as Non-Executive Director

SINGAPORE,Aug.7,2020 -- Kaddra Pte Ltd ("Kaddra" or "the Company") today announced the appointment of Kevin Fitzgerald,Xero's (ASX: XRO) Managing Director for Asia,as its Non-Executive Director.

Well regarded as a thought leader by top executives in the Technology and Finance industries,Fitzgerald joins the Company with nearly 20 years of experience,having built solid expertise in both business growth and technology transformation in the SME sector.

"We are very excited by the strategic impact this new appointment can bring to Kaddra. With his decades of experience,Kevin has been instrumental in the growth of Xero in Asia,one of the most successful tech companies in the world,and it will be a great benefit for our Company," says Quentin Chiarugi,CEO of Kaddra Pte Ltd.

"Kevin's deep experience and know-how are strong assets for the Company to evolve into the next stage of its development. Being one of the strongest offerings in Mobile Commerce technology in Asia,we are at the heart of what B2B and B2C businesses need today and Kevin's contribution in making the right choices with both our positioning and roadmap will be a great advantage," added Chiarugi.

Kevin is an FCCA,he studied at Dublin Business School and held senior positions in KPMG,Royal Bank of Canada and State Street Bank before moving to Melbourne in 2011 where he led the Financial Services Recruitment Business for Robert Walters. His career in Xero began in 2015 where he led the Australian sales team as Territory Manager and developed a deep well of experience in working with SMEs. Founded in 2006 in New Zealand,Xero (ASX: XRO) is one of the fastest growing software as a service companies globally leading the New Zealand,Australian,and United Kingdom cloud accounting markets,employing more than 3,000+ people. Forbes identified Xero as the World's Most Innovative Growth Company in 2014 and 2015.

As of August 3,2020,Fitzgerald has started to work closely with the board to develop Kaddra's growth acceleration strategy in the region. The SMEs sector remains the complete focus of Kaddra's leadership team and with this new appointment the Company has added valuable strength in the decision making.

About Kaddra Pte. Ltd.

Kaddra Pte. Ltd. is a Singapore-based technology company providing commerce and marketing solutions for B2B and B2C sectors. We connect businesses with their customers through a white label end-to-end platform using a Mobile-First approach. By harnessing the power of smartphone technology,we can simplify sales processes and improve marketing reach at unprecedented levels. Our unique offering is already helping SMEs in over a dozen industries and we will continue to develop innovative tools for businesses to not only survive digital transformation but to thrive in it. To learn more about Kaddra Pte. Ltd.,visit our website: www.Kaddra.com

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