SSG's Oahu Launch Provides a Strategic Bridge to Tokyo and APAC

DENVER and KAKAAKO,Hawaii,June 24,2021 --Selling Simplified Group,Inc. (SSG)announced today the opening ofan office inOahu,a strategic move to bridge the gap between US and APAC time zones andfurtherestablishthe company's status as market leaders in the Asia-Pacific region.

Selling Simplified announces the opening of a new office in Oahu,June 2021

Following theopeningof a new office in Tokyo in early 2021,SSGleaders neededa strategicway to support the Japanese market and otherAPAC clients.Hawaii proved to be a logical,strategic location with a high concentration of Japanese talent andnative-language speakers.

"We considered Hawaii as it was right between mainland US and APAC,making the time zone optimal and the chance of finding Japanese speakershigh," said LaurenWhife,VPof Operations at SSG. "This could truly be an operations hub for Selling Simplified,with its ability to support both US and APAC clients."

COO and co-founderJag Sidhu added,"By employingtalentat the local level and focusing on native-languagespeakers,SSGhasbeen able to penetratehistorically closedmarketsand continue growingduringaglobalpandemic."The move to Hawaii emphasizes the company'shyper-localization strategy andfocus onAPACgrowth,providingthe regionwith rich,in-language data.

"Getting into Japan with the pandemic right now is impossible. Trying to set up an operation there through COVID is equally impossible," said Sidhu. "Sowe needed to establish our presence in Japan and service it in a local way. The benefit of having native-language speakers in Hawaii is that we can understand the market,and that makes ourdatamuch better."

Furthermore,SSG's operation in Oahu is guaranteed to generate jobs for locals,manyof whom comedirectly from the tourism industry,whichexperienced significant job loss due to the pandemic.

Following the announcement,LaurenWhife,recently appointed to VP of Operations,willrelocateto Hawaii to runglobaloperations."This is a very unique position for us," saidWhife. "We'vebuilt really amazing teams for data and delivery in APAC and theUS,andhaving this kind of access to both regions during a pandemic allows us to more fully support our clients."

Selling Simplifiedis positionedstrongly asdemand genmarket leaders in APAC."It's a very exciting time for SSG,and we would not have this opportunity without the growth we've seen over the last18 months," saidWhife.