JCDecaux Transport: First Metro in Asia to launch Programmatic Digital Out-of-Home (pDOOH)

HONG KONG,March 23,2022 -- First Metro in Asia to launch Programmatic Digital Out-of-Home (pDOOH),first launched at Sheung Wan Station in January 2022. Programmatic trading is now ready at the entire Island Line and will be ready at MTR* advertising all linesin mid April 2022.

*MTR advertising refers to advertising at Kwun Tong Line,Tsuen Wan Line,Island LinJCDecaux Transporte,Tung Chung Line,Tseung Kwan O Line,South Island Line and Disneyland Resort Line.