A2MAC1 celebrates its 25th anniversary and reaffirms its goals by expanding its benchmarking expertise

PARIS and SHANGHAI,June 14,2022 -- To get a 360-degree experience of the world of innovations and technology,A2MAC1 is announcing the opening of a new 45,000 sq. ft. benchmarking center and sales office in Chennai,India. This strategic location reinforces A2MAC1's presence in the Asian market,a pillar of the mobility and transportation industry,joining its existing locations in Japan,China,South Korea,and Thailand.

WinninginAsia,arewarding stepfor A2MAC1

"Withthedesiretobetteranticipatemarkettrendsandmeetourclients'needs,itseemedobvious for A2MAC1 to continue its expansion in the heart of the Asian market with these new offices in India. As Asiaisastrategicareaofactivity forusandisessentialtotheexponentialdevelopmentofourbusiness,thisexpansionisinlinewithourongoingambition tobroadenourfieldofexpertiseandtocontinue to provide innovative and high-value-added solutions to our clients across multiple industries." Frank Bunte,CEO of A2MAC1

A2MAC1,theundisputedglobal leaderinautomotivetechnologybenchmarking,hasrigorouslyanalyzed thetechnologiesandinnovationssince1997.Ithascontinuouslyinnovatedonthemarketleading insights itgeneratesforitsclients. InrecentyearsA2MAC1extended itshistoricalcoretechnicalbenchmarking data offering with performance and cost benchmarking data as well as introduced unique 360 vehicle insightstoprovidemaximumvalueforitsclients.A2MAC1 workswithmostleadingglobal playersinthe automotive supply chain,across OEMs,OESs and their suppliers. Today,the company is widening its scope to address new dynamics in the automotive sector and extending its services to new industries.

25 years of showing the world how to be smarter,more sustainable,and be more competitive

A2MAC1 was one of the first companies to understand the potential of competitive benchmarking and the first for the automotive industry.

Today,A2MAC1 has its sights and methodology aimed at multiple industry sectors,with over 600 employees and 35 nationalities spread over 17 locations in the United States,Asia,Continental Europe,Mexico,Turkey,and the United Kingdom.

A2MAC1builtacorpusofknowledge overthepast25years,aggregatinghigh-qualitydataandproducing detailed analysis and profound insights to give its clients a competitive edge. Through a unique proprietary benchmarking platform and an unrivaled database of over 40 million images,digital twins andmorethan1,500vehicles analyzed,thecompany offersinsightsandsolutionstomanufacturersand industrial companies that help to optimize designs and significantly reduce costs. Along with the full spectrumofbenchmarkingservices,thisplatformservesmorethan650,000usersand650clientsacross the globe.

A2MAC1 has evolved with the market to continuously incorporate new areas of expertise,such as performance,cost and material evaluation,to reinforce its offer with a network of strategic partners,and to refine its data capturing methodologies for the latest innovations. A2MAC1 has evolved to positively influence the clients' decisions and to give them the critical information to make a better world for future generations.

A2MAC1's new signature is 'Decode the future' – the future of its clients,the future of competitive advantage,and the future of sustainability. It is about using the known to predict the unknown.

Toa vastly extended scopewithunforeseenadvantages

As well as being the world's leader in the automotive industry,A2MAC1 now serves multiple industry sectors including transportation,agriculture,appliances,and construction in a move to serve more industrieswithitsbenchmarkingapproach andcompetitiveinsights. Thecompanyisalsoinvesting more initscosting anddataanalysis solutions.Withtheseadvancementsintoolsandtechnology,thecompany is generating more comprehensive and valuable sets of data insights.

"Faced with market upheavals,manufacturers in all sectors are confronted with the growing need to understand andanticipatenewandfuture consumers'demands.Going beyondrawdata,ourroleisto go deeper to create and dissect materials,analyze their composition,and transform the data into comprehensive and valuable insights for our clients. Thanks to our in-depth benchmarking knowledge and global network,we are now able to help all industries,shaping the future through profound insights." Frank Bunte,CEO of A2MAC1

Forever conscious of the environmental challenges manufacturers face,A2MAC1 is taking an active role in its clients' fight to reduce the negative impactontheplanet. Throughoutaproduct's lifecycle,fromitsconceptionto itsmaterialstothewayitwillberecycled,itcananalyze andadviseitsclients on the cleanest path forward.

"Forthepast25years,A2MAC1 hasbeenuncoveringhiddensecretsbehind the most complex innovations and technologies,transforming invisible data into meaningfulinsights.Wesupportourclientsinunderstandingthemarket,but even moreso,inanticipatingnewchallengestoshapeasmarter,greener,and even more connected future today." Frank Bunte,CEO of A2MAC1

Differentidentity,sameambition

A2MAC1's proven capabilities to serve many sectors is demonstrated with a new logo and signature,"Decodethefuture". Rootedinthehistoryofcodeanditsimportant roleinthefutureofourspecies,this new identity,designed to reduce energy consumption,is proof of A2MAC1's unwavering commitment to its heritage and the world outside of its business ambitions.

On thisdate,theyalsorevealtheirnewwebsite,theflagbearerofthenewbrand:a2mac1.com