Animeta, AN AI-POWERED CREATOR TECH COMPANY LAUNCHED TO RESHAPE THE FUTURE OF THE BURGEONING ASIAN CREATOR ECONOMY

The creator tech venture has been seed-funded byits Founder,Anish Mehta along with Founding Investors Rajesh Kamat & Sameer Manchanda

SINGAPORE,Feb. 8,2023 -- Anish Mehta,the former CEO of leading Asian animation studio Cosmos-Maya,today announced the launch of his new venture,Animeta,an AI-based self-service creator tech platform aimed at creating and nurturing the untapped potential of the Asian digital-creator economy,through financial and analytical support.

Animeta is a Singapore-based Creator Tech company focused on creating & nurturing digital creators by helping them grow their communities & maximize their earnings across multiple social media platforms & customized brand solutions through the proprietary Animeta AI-based Self-Service Creator Tech platform. The company offers Financial Investment,Data Analytics & Business Intelligence,Content Strategy & Creative Supervision,Brand,PR & Social Media Expertise in addition to data driven,result oriented & authentic brand campaigns to content creators.

Anish is well-known in the Indian media business for changing the pivot of the Indian animation business during his previous stint as the CEO of Cosmos-Maya. From championing the cause of building original Indian IPs at scale to building a YouTube network with over 90 million cumulative subscribers across 35 channels,the studio created many industry-firsts under Anish's leadership & also drew in coveted global investors like KKR's Emerald Media & TPG backed NewQuest Capital Partners. He is now passionate about building the Creator Economy with Animetaby giving individual creators the much-needed push and scale to succeed financially.

"India alone has around 755 million social media users and about 80 million content creators,of which less than 0.2% are able to monetize their content. Animeta aims to bridge this gap through its creator tech platform & be the enabler who empowers a vast majority of creators by increasing their monetization potential in order to bring about a meaningful change in their lives," said Anish Mehta,Founder of Animeta.

Animeta's founding investors include Rajesh Kamat,the Managing DirectorofKKR's Asian Media & Entertainment Platform,Emerald Media,and Sameer Manchanda,a serial Media Entrepreneur.

"In the last few years,we've seen a shift that has put the spotlight on smart,commercially savvy content creators who've emerged as businesses to reckon with by themselves.Today,the global creator economy is worth more than a 100 billion USD on the back of social media users who've grown to an approximate of 5 billion in 2023 alone. While theuserbase continues to increase rapidly,the revenues are estimated toincrease ata staggering CAGR of 35% through 2024. I am excited to back Anish & his team on this journey," said Rajesh Kamat.

"I am a true believer of content playing a very important role in today's digital world. I am confident that Animeta will be a game changer for content creators and bring about the scalable transformation which is essential for the Indian creator economy," added Sameer Manchanda.

About Animeta

Animetais a Singapore-based Creator Tech company focused on creating and nurturing digital creators by helping them grow their communities & maximize their earnings across multiple social media platforms and customized brand solutions through the proprietary AnimetaAI-based Self-Service Creator Tech platform. We offer Financial Investment,PR & Social Media Expertise in addition to data-driven,result-oriented & authentic brand campaigns to our Creator Partners.

Follow us on https://animeta.ai/for the latest news.