Lightinthebox Adding Packs of Medical Face Masks to Parcels Shipped to North America and Europe Free-of-Charge to Fight COVID-19 Pandemic

BEIJING,March 30,2020 -- LightInTheBox Holding Co.,Ltd. (NYSE: LITB) ("LightInTheBox" or the "Company"),a cross-border e-commerce platform that delivers products directly to consumers around the world,today announced that it is adding packs of medical face masks to parcels shipped via DHL or FedEx to customers in North America and Europe free-of-charge to help those in need as the COVID-19 pandemic accelerates globally. In aggregate,LightInTheBox estimates it will ship one million free medical face masks in the coming week.

As soon as COVID-19 started to spread globally,LightinTheBox began working with suppliers and factories across China to secure a sizeable stock of medical face masks,safety goggles and other personal protection and health monitoring devices. With the pandemic accelerating faster than expected globally,many people still face difficulties in obtaining protective medical supplies. LightinTheBox is leveraging its innovative logistics network and strong relationships with suppliers to creatively distribute free masks to those in need across North America and Europe.

"This is a crisis we are facing together and I believe it is our collective duty to help in any way we can," commented Mr. Jian He,Chief Executive Officer of LightInTheBox. "In order to ensure masks are distributed in a timely manner,we have begun adding free packs of medical face masks to parcels that are sent via DHL or FedEx to North America or Europe. Each pack has a sticker label on it that says 'Please share with people who may need them'. Parcels with free packs of medical face masks are directly being shipped to more than 100,000 customers over the next 4-5 days. To date,we have already sent out free packs to thousands of customers who will be receiving them this week."

"We have an extensive customer base and cross-border logistics network in North America and Europe,so we believe this is the fastest way to ensure people in need receive these masks quickly. We are encouraging the approximately 100,000 customers who will receive free packs of medical face masks to share them with their neighbours and friends potentially expanding their reach to more than 200,000 families. We want to help our customers help others. In addition,sizeable stocks of medical face masks,safety goggles,hand sanitizers,and other related products are already available for purchase on our website and mobile app and can be shipped to customers globally. Our employees are working around the clock to ensure efficient and smooth logistics to ensure these urgently needed medical face masks are distributed quickly. We sincerely hope that the global economy will rebound rapidly and will continue to do our best to support the global fight against COVID-19 in any way we can."

About LightInTheBox Holding Co.,Ltd.

LightInTheBox is a cross-border e-commerce platform that delivers products directly to consumers around the world. The Company offers customers a convenient way to shop for a wide selection of products at attractive prices through its www.lightinthebox.com,www.miniinthebox.com,www.ezbuy.com and other websites and mobile applications,which are available in 25 major languages and cover more than 140 countries.

For more information,please visit www.lightinthebox.com.

Investor Relations Contact

Christensen

Ms. Xiaoyan Su

Tel: +86 (10) 5900 3429

Email: ir@lightinthebox.com

OR

Christensen

Ms. Linda Bergkamp

Tel: +1-480-614-3004

Email: lbergkamp@ChristensenIR.com

Forward-Looking Statements

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "potential," "continue," "ongoing," "targets" and similar statements. Among other things,statements that are not historical facts,including statements about LightInTheBox's beliefs and expectations,the business outlook and quotations from management in this announcement,as well as LightInTheBox's strategic and operational plans,are or contain forward-looking statements.

LightInTheBox may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission (the "SEC"),in press releases and other written materials and in oral statements made by its officers,directors or employees to third parties. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward- looking statement,including but not limited to the following: LightInTheBox's goals and strategies; LightInTheBox's future business development,results of operations and financial condition; the expected growth of the global online retail market; LightInTheBox's ability to attract customers and further enhance customer experience and product offerings; LightInTheBox's ability to strengthen its supply chain efficiency and optimize its logistics network; LightInTheBox's expectations regarding demand for and market acceptance of its products; competition; fluctuations in general economic and business conditions and assumptions underlying or related to any of the foregoing. Further information regarding these and other risks is included in LightInTheBox's filings with the SEC. All information provided in this press release and in the attachments is as of the date of this press release,and LightInTheBox does not undertake any obligation to update any forward-looking statement,except as required under applicable law.

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