TCL Electronics Unveils China's First Rotatable Smart Screen - TCL-XES

HONG KONG,Aug. 20,2019 -- TCL Electronics Holdings Limited ("TCL Electronics" or "the Company",stock code: 01070.HK) is pleased to announce that the Company unveiled an extremely innovative and breaking through product,the TCL·XESS Smart Screen,last Friday. It is the first rotatable large smart screen in China featuring three properties including "Super VUI,Huge Screen and Artificial Intelligence ('AI')" function.

TCL Electronics is dedicated to driving development through technological innovation and satisfying different needs of consumers in terms of picture and sound qualities,content application,etc. The debut of the multi-functional TCL·XESS Smart Screen represents a disruptive revolution to the TV industry with its pioneering technology and full-scenario experience.

The new product is equipped with various innovative functions,such as the most updated AI,replacing traditional graphic interaction via GUI (graphical user interface) with voice interaction via VUI (voice user interface),enabling multiple rounds of natural dialogues,hands-free control,etc. What's more,the TCL·XESS Smart Screen has a subverted traditional function,achieving AI auto rotation from horizontal mode to vertical mode by shaking cell phones. Therefore,the visual experience of watching videos via the 55-inch screen will be enhanced 100 times of that on a 5.5-inch cell phone. With no advertisement during turn-on process,users can enjoy faster watching experience. By upgrading the interaction between the large screen and the cell phone,TCL·XESS Smart Screen achieves synchronization which enables users to watch the large screen and use the cell phone via the smart screen at the same time.

As a part of AI x IoT strategies,TCL·XESS Smart Screen will become the core access to Smart Home with the function of connecting all scenarios of smart living. It deploys 5G technology modules,pop-up AI camera,4-core smart chip and independent professional Onkyo Hi-Fi audio equipment to ensure more efficient processing capacity and more sensitive connectivity between various Smart Home devices,including refrigerator,air-conditioner,laundry machine and smart door lock. The TCL·XESS Smart Screen is able to identify users and record their personal habits through facial and voice recognitions. Therefore,it can automatically preset different scenarios by different identities and realize the interaction between various Smart Home devices. In addition,TCL·XESS Smart Screen also provides other functions,such as AI family photo albums,morning mode,smart memo and Q&A for children,which can draw more traffic to cultivate the smart ecology matrix for AI x IoT.

The interactive upgrade of TCL·XESS Smart Screen is based on the Company's strategy of "Integration of hardware and software" and accomplished with full support from Falcon Technology ranging from software system development,VUI voice interaction and content. It is an exploration of the industry led by TCL Electronics. As early as in 2012,the Company had started exploring the field of "Smart Screen",which was seven years ahead of the industry,and registered the trademark of "Smart Screen". After that the Company jointly launched the smart screen,called iCE SCREEN,with Tencent,which was sold out on its first sale. By following the trends of the development of the 5G and AI x IoT,TCL Electronics brings its revolutionary TCL·XESS Smart Screen to the world after seven years of technological breakthrough.

55-inch TCL-XESS Smart Screen High-end PRO Version

55-inch TCL-XESS Smart Screen High-end PRO Version

55-inch TCL-XESS Smart Screen High-end PRO Version

About TCL Electronics

Headquartered in China,TCL Electronics Holdings Limited (HKSE stock code: 01070,incorporated in the Cayman Islands with limited liability) is one of the leading players in the global TV industry,and is engaged in the research and development,manufacturing and distribution of consumer electronic products. Through a new product-and-user-oriented business model that focuses primarily on a "double +" strategy which includes "smart + internet" and "products + services" as the main direction,TCL Electronics strives to build a comprehensive ecosystem for smart TVs that provides users with a superior experience with its smart products and services. According to the latest Sigmaintell report,the Company ranked No. 2 in the global TV market with a market share of 11.6% in terms of sales volume in 2018. According to CMM omni-channel data,TCL Electronics ranked No.3 in the PRC TV market with a market share of 12.8% in terms of turnover in 2018. TCL Electronics is included in the eligible shares list of the Shenzhen-Hong Kong Stock Connect Scheme,Hang Seng Stock Connect Hong Kong Index and Hang Seng Corporate Sustainability Index Series. For more information,please visit its website: http://electronics.tcl.com

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