LG INTRODUCES 'FUTURE HOME GLOBAL INNOVATION CHALLENGE' AT ALPHA WOLVES SUMMIT

In Partnership with Wolves Summit,Company Launches Competition to Discover Innovative Technologies and Solutions for a Better Life at Home

SEOUL,South Korea,April 8,2022 -- LG Electronics (LG) announced LG Future Home Global Innovation Challengeat Alpha Wolves Summit in Warsaw,Poland. Targeting startups and fast-growing companies,the challenge seeks innovations and solutions for a more convenient,connected and healthier life at home.

LG Electronics launches 'LG Future Home Global Innovation Challenge' in partnership with Wolves Summit

Alpha Wolves Summit is a special event,held on April 7 and April 8,hosted by Wolves Summit,a hybrid platform for investors and technology companies in Central and Eastern Europe (CEE). It pursues connecting established tech industry players with fund managers and promising new ventures. LG and Wolves Summit have been working closely as partners for LG Future Home Global Innovation Challenge.

Expected to garner interest from around the globe,the challenge asks entrants to submit their best ideas for innovations that will improve quality of life and user experiences at home. Winners will work with LG Future Home,the company's new venture client unit,and be given resources and funding to help further develop their concepts and take their businesses to the next stage. The newly launched initiative will also serve as an excellent opportunity for startups nearing the commercialization of their offerings to attract additional investment. What's more,the top 10 finalists will be invited to present at Wolves Summit's flagship annual conference held from May 24 to May 27 in Wroclaw,Poland.

Submissions for LG Future Home Global Innovation Challenge should focus on solutions relating to one of four following categories: 'New Features,Accessories or Services for LG Upgradeable Appliances,' 'Home Appliances Reflecting New Lifestyle Trends,' 'New Innovations in Home Appliance Materials,Components and Control' and 'Future Transformation of Home Appliances.'

"We are excited to launch LG Future Home Global Innovation Challenge in partnership with Wolves Summit and look forward to working closely with the winners to create intelligent,convenient solutions for the future home," said Oh Sai-kee,executive vice president and head of LG Electronics Home Appliance & Air Solution Company's R&D center. "We will continue to foster open innovation and seek out like-minded partners to deliver compelling customer experiences and a better life for all."

Submissions for the Future Home Global Innovation Challenge will be accepted from April 8 to May 9. To submit an entry or learn more about the challenge,visit challenges.wolvessummit.com/lg.

About LG Electronics Home Appliance & Air Solution Company

The LG Home Appliance & Air Solution Company is a global leader in home appliances,smart home solutions,air quality systems as well as visionary products featuring next generation AI. The company is creating total solutions for the home with its industry leading core technologies and is committed to making life better and healthier for consumers by developing thoughtfully designed kitchen appliances,living appliances and air solution products. Together,these products deliver enhanced convenience,superb performance,efficient operation and compelling health benefits. For more news on LG,go towww.LGnewsroom.com.