LG THINQ BRINGS THE MAGIC OF EVERYDAY WINS TO HOMES ACROSS LATIN AMERICA

Set to Launch Globally,New Ad Campaign Presents Heartwarming Scenes of Home Life Made Special by the Power of LG's Smart Technology

SEOUL,South Korea,Aug. 12,2022 -- LG Electronics (LG) today unveiled a new advertising campaign for LG ThinQ,highlighting how the smart home platform adds a touch of magic to everyday moments through small but significant wins.

Soon to be released worldwide,the campaign kicked off today in Latin America,giving audiences across the region the opportunity to check out a localized version (URL) of the compelling new film,'The Home of Everyday Magic,LG ThinQ.'

Capturing the magic that is found in everyday moments with the help of LG ThinQ,the videos underscore the unique value and thoughtful features synonymous with LG's human-centric innovations. A leading smart home solutions provider,LG creates products and services that not only enhance convenience and save time,but help consumers discover the new possibilities in their day-to-day lives.

The Latin American version of the film follows a day in the life of four,very different smart home users,providing insight into their diverse lifestyles and daily routines. The film presents the home as a space where mundane moments are made special by the efficiency,ease-of-use and intelligence of LG's smart home platform.

Through a series of relatable scenes,viewers are introduced to the LG ThinQ app and its growing selection of smart features,such as Content Sharing,which enables Smart TV users to navigate between their phones and TV with ease; Express Freeze,a useful feature in the summer which heightens the refrigerator's ice-making and freezing functions; remote monitoring feature,which allows users to check on the status of their washers and other smart appliances; and Smart Diagnosis,which provides helpful appliance maintenance tips and self-troubleshooting instructions.

Through extensive,ongoing research and the continuous development of user-centric innovations,LG is making home a place of magical wins for consumers all around the world. Always evolving,the LG ThinQ platform is designed to provide users with more practicality,productivity,and pleasure; bringing together intuitive home technologies and specialized lifestyle content to elevate life at home in exciting,new ways.

"Through our new campaign,we hope to inspire consumers worldwide with our unique,human-centered vision of smart living," said Kim Hyoeun,LG Electronics vice president and head of Brand Management Division. "Much more than simply the streamlining of home functions,LG ThinQ proposes an intelligent lifestyle that delivers effortless functionality and next-level convenience,but also a sense of excitement,anticipation,and even magic."

LG's 'Home of Everyday Magic' campaign will expand globally in the following months. More information about the LG ThinQ global ad campaign can be found on LG'sglobal YouTube channeland the LG Global website.

About LG Electronics,Inc.

LG Electronics is a global innovator in technology and consumer electronics with a presence in almost every country and an international workforce of more than 75,000. LG's four companies – Home Appliance & Air Solution,Home Entertainment,Vehicle component Solutions and Business Solutions – combined for global sales of over USD 63 billion in 2021. LG is a leading manufacturer of consumer and commercial products ranging from TVs,home appliances,air solutions,monitors,service robots,automotive components and its premium LG SIGNATURE and intelligent LG ThinQ brands are familiar names world over. Visit www.LGnewsroom.com for the latest news.