Sprite Spotlights Artists' Untold Stories in Sprite Limelight Season 2

Partnering with Ryan Tedder,encore of the global music program returns with an impressive roster of global music talent including –Feid,Cassper Nyovest,Lexa,andLayZhang

ATLANTA,May 3,2023 -- Following last year's successful launch of Sprite Limelight,the brand's ground-breaking global music program,Sprite will once again bring together an exceptional collective of fearless,international artists with creative points of view,to create original songs via an innovative format: one hook,many beats.

SpriteLimelight celebrates the rich musical history and legacies across global cultures. This year sees the brand partnering with 3x Grammy-awarding winning writer,producer,and lead singer of OneRepublic,Ryan Tedder,to kick off the second season,along with a stellar lineup of artists hailing from across the world: Feid,and Lay Zhang.

"I'm so excited to be the leadartist forSprite LimelightSeason 2," said Ryan Tedder. "Creating the hook and the theme for Sprite Limelight Season 2 and seeing how other artists around the world take that,run with it,and create something entirely fresh with an empowering message and interpretation - it's beautiful and I'm genuinely so happy to be a part of it."

Tedderwillharnesshissongwritingandproductionskills,toprovideacentralhookandlyric,from which each of the five artists will be inspired to create an original,empowering song around one unmistakable hook. One musical starting point,reinterpreted through four unique,creative lenses–afirstintheworld ofmusicprograms,and100%uniquetoSprite.

"Beingpartofthisglobalmusic platformwithSprite hasbeensuper-coolforme,butit'salso super-cool for music – I love how the Limelight program brings together dope talent from across theworld," said Feid. "As an artist,establishing my identity has been something I've evolvedandexploredoveryears,I'mproudtobeabletoauthenticallysharemymusic and my story with my interpretation of what Ryan Tedder has created – Ihope people see the main message I try to show people,to have faith in yourself."

Designedtosupportitsglobalbrand narrative,HeatHappens,SpriteaimstohelpGen Z staycool inthe face of everyday moments of heat,based on the insight that music is where they go to,to switch off and clear their heads.

Sprite Limelight season 2 debuts on May 3,2023 with a program trailer on YouTube,introducingtheartistsandteasingtheirsongcreation journey.

Subsequently,each artist will bring their personal stories to life in multi-format episodes dropped on their YouTube and Spotify channels along with Sprite's global channels. The episodic content features an original music track,immersive docu-styled music video and a personal "Heat Confessional" to give fans a deeper view into how the artists stayed cool in the face of heat.

"Our aim with Sprite Limelight is to break the mold of the traditional musicand brand partnershipwithanewtypeofplatform thatplacesartiststoriesandnewmusicatthe center of everything." said Joshua Burke,Global Head of Music and Culture Marketing,The Coca-Cola Company. "Our global Spritebrand platform is 'Heat Happens',and our program,proppedupbyRyan'sincrediblehook,showcaseshowthisroster offearlessartists stay'cool' in the face of their own 'heat'. This is a message we all can relate to,while sharing an inspiritingsidetotheseartists thattheirfansmaynothaveseen.We'regoingbigthisyear with some incredible new music,and we're excited foreveryone to step into the Limelight with us for Season Two."

"Season2ofSprite LimelightdemonstrateshowUMGForBrandscontinues connectingour partners with some of the world's most notable andemerging artists to create cultural relevance and resonate with consumers on a global level. We are looking forward to experiencing the music momentsourartists are creating forfans,both existingandnew,throughthisopportunityprovidedbyanestablishedbrandlikeSprite," saysRichardYaffa,EVP,Global Brands,Universal Music Group.

SpriteLimelight,itsfearless artists,andthemusictheycreate,willcontinuetobeacatalyst for music fans to overcome their own heated challenges in 2023 and beyond.

AboutTheCoca-Cola Company

The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company's purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca-Cola,Sprite and Fanta. Ourhydration,sports,coffeeandtea brandsincludeDasani,smartwater,vitaminwater,TopoChico,BODYARMOR,Powerade,Costa,Georgia,Gold Peak,Honest and Ayataka. Our nutrition,juice,dairy and plant-based beverage brands include Minute Maid,Simply,innocent,Del Valle,fairlife and AdeS. We're constantly transforming our portfolio,from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people's lives,communities and the planet through water replenishment,packaging recycling,sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners,we employ more than 700,000 people,helping bring economicopportunitytolocalcommunitiesworldwide.Learnmoreatwww.coca-colacompany.com and follow us on Twitter,Instagram,Facebook and LinkedIn.

About Universal Music Group For Brands

Leveragingthepowerofmusicandculturetoacceleratebusiness,UMGForBrandsoffersaunique global approach to making brands culturally relevant and brand marketing,with teams in 74 countries. Whether a brand is looking to shift perception,reach a new generation,boost sales or build loyalty; UMGFor Brands helps define a brand's authentic voice in culture. Recent CLIOand Cannes Lions wins are a testament of the true synergy that can be achieved between culturally relevant artists and brands.

Media Contact: Debbie Ebalobo,debalobo@coca-cola.com

Sprite Limelight Season 2 Global Music Program

Video - https://www.youtube.com/watch?v=3pRPZoQ3UZ8