"@cosme store" Opening in Large Shopping Mall in Hong Kong near Mainland China

TOKYO,Oct. 31,2018 --

- Third Hong Kong Store,"@cosme store Landmark North," to Open on November 9 -

istyle Inc. (stock code: 3660),headquartered in Tokyo,will open its third store in Hong Kong," on November 9 through its consolidated subsidiary,istyle Retail (Hong Kong) Co.,Limited,under the theme of "Experience,Discover,Your @cosme." The specialty cosmetics boutique will be housed in Hong Kong's northernmost large shopping mall near mainland China.

"@cosme store Landmark North" store image

(Image1: https://kyodonewsprwire.jp/img/201810309759-O2-6yG67DDe)

(Image2: https://kyodonewsprwire.jp/img/201810309759-O3-0C2Xdl9N)

1. Store overview

"@cosme store Landmark North" will open in "Landmark North," a large shopping mall connected to Sheung Shui Station,located in Hong Kong on the border with Shenzhen city in Guangdong Province. It is a shopping spot where countless tourists from mainland China gather. Within the store,there is a massive pillar that rises up through the center of the floor and the signage on the pillar displays @cosme's product ranking information and latest cosmetics news. With an environment where visitors are free to try almost all products,and with counseling for skin troubles and makeup problems available,the third store will provide a fun shopping experience that lets customers discover their "destined" cosmetics. It is also scheduled to showcase brands popular in mainland China,including "HIROSOPHY" and "MEDIHEAL," in addition to brands available at the first and second Hong Kong stores.

"@cosme store Landmark North" overview

Opening date: November 9,2018

Location: Shop 356,L3,Landmark North,39 Lung Sum Avenue,Shek Wu Hui,Sheung Shui,New Territories,Hong Kong

Store name: @cosme store Landmark North

Business hours: 10:00-22:00 Open all year round

Retail floor area: 150 square meters

Brands available: ALBION,SOFINA,freeplus,CANMAKE,FLOWFUSHI,HIROSOPHY,MEDIHEAL,and more

2. Expectations for the third Hong Kong store as seen from the success of the first and second stores

First store:"@cosme store Star House" has been visited by over 100,000 customers per month in the past four months after its opening on June 8. From October 1 to 7,over 33,000 customers visited during the National Day of the People's Republic of China.

Second store:"@cosme store Tuen Mun Town Plaza," which opened on September 1,is visited by customers of a wide age range from teens to those in their 50s. Additionally,due to positive reviews posted on China's SNS-style electronic commerce (EC) website,"RED," the store is seeing an increase in customers from mainland China.

Third store:"@cosme store Landmark North" is located where customers from both Hong Kong and mainland China can visit more conveniently than ever. The istyle group has been conducting EC services in mainland China since 2015,and this store will offer customers an opportunity to experience @cosme offline as well as online.

Contact:

Tomoko Noda

Public Relations Group

istyle Inc.

Tel: +81-3-5575-1286

Fax: +81-3-5575-1261

Email: istyle-press@istyle.co.jp