Artprice.com is Changing Its Name to Artmarket.com to Become a Global Player in the Art Market

PARIS,July 10,2019 -- thierry Ehrmann: "Artprice recently celebrated its 20th anniversary. It took twenty years to establish Artprice as the Global Leader in Art Market Information,its declared ambition in its 1999 IPO prospectus."

thierry Ehrmann,CEO and founder of Artprice.com and Artmarket.com

Today,Artprice is unanimously recognized bypress agencies,the media (printed and audio-visual),the financial sector,art market professionals,museums and States around the world as the primary global reference in Art Market Information.

But its development is about to move into another realm: Artprice will become Artmarket.comin order to optimize its position as a global player at the start of adecade that will see the digital revolution carry the entire planet into a complete and radical paradigm shift.

This historic name change reflects an expansion of our role to all matters related to the Art Market rather than just to questions related to "art prices",a subset of the Art Market.

This is the same approach successfully implemented by Google which has become Alphabet to avoid being associated uniquely with search engines.

As such,the Artprice brand– known worldwide for over 20 years – will remain the reference brandname for Artmarket.comin its highly profitable art prices /indices databanks activity.

thierry Ehrmann: "The name Artmarket.comwill drive our know-how,our content and our brands like no otherentity operating on the Art Market will be able to do,thanks notably to the natural indexing byglobal search engines of any content relating to the term "Art Market"...because English is the language most used by the art market all over the world."

"For Artprice – now Artmarket – thisrepresents a very significant financial and economic step forward."

"Artprice acquired the domain names artmarket.com .net and .org a long time ago and therefore holds a perfectly legal key to millions of searches per month via the generic term "Art Market" on Google.com,or any other search engine.

"For searches using the term "Art Market" on Google.com,Artmarket.com is the top resultout of 3.6 billion results (Judicial Officer's Report,SCP Pons-Mergui). By comparison,a search on Google.com using "Artprice"produces 2.5 million results,with,of course,artprice.com in first place.

Artmarket.com .net .org are therefore the primary Internet keys to the global Art Market."

Moreover,forall matters related tothe commercial aspects of art,the term "Art Market"is the term universally used since the post-war period by all the artistic,economic and financial publications including The Wall Street Journal,The Financial Times,The New York Times,Bloomberg,Reuters,The Art Newspaper,The Guardian,the BBC,CNN,Euronews,AFP,Yahoo! Finance,Cision (PR Newswire),etc...

"Artmarket.com" opens the doors of a future that can only be 100% digital now that the Art Market has already massively migrated into the mobile Internet sector (4.5 billion smartphones in circulation and 5G already operational in certain countries). Artmarket.comis a perfect reflection of this digital electroshock,bothscientifically and economically,and it has acquired its lead in this market thanks to years of R&D.

Thegeneric and universal name Artmarket.comwill act as a powerful vector for a change in economic scope,for capital transactions and possibly an IPO on another stock exchange (withoutany capital increase).

thierry Ehrmann: "More than anything else,this highly significant change of our business name reflectsa new beginning in our unique history. It marks our desire to become a truly global player in the Art Market,with a multitude of projects underway. It would have been very presumptuous of us to have declared such ambitionswhen we began our journey in 1997.

I wish to thank all our staff for their hard work and perseverance and our shareholders for their trust over theyears...and I believe we can now all look forward to participatingin the culmination of our project as a global player in the Art Market,reflected in our new name,Artmarket.com."

Of course,this name change will have no impact on our customers whose access to our services and our data remains completely unchanged.

Artprice.comshareholders will very soon be invited to an EGM (within the legal deadlines) to approve this name change.

After approval,shareholders of Artprice.comon Euronext will automatically become shareholders of Artmarket.comwithout any impact on the number of shares held or their attached rights.

Copyright 1987-2019 thierry Ehrmann www.artprice.com- www.artmarket.com

About Artprice:

Artprice is listed on the Eurolist by Euronext Paris,SRD long only and Euroclear: 7478 - Bloomberg: PRC - Reuters: ARTF.

Founded by thierry Ehrmann (see Who's who certified Biography ) (c)https://imgpublic.artprice.com/img/wp/sites/11/2019/03/2019-bio-whoswho-thierry-ehrmann.pdf).

Dicover Artprice in video:https://www.artprice.com/video

Artprice is the global leader in art price and art index databanks. It has over 30 million indices and auction results covering more than 700,000 artists. Artprice Images® gives unlimited access to the largest Art Market resource in the world: a library of 126 million images or prints of artworks from the year 1700 to the present day,along with comments by Artprice's art historians.

Artprice permanently enriches its databanks with information from 6,300 auctioneers and it publishes a constant flow of art market trends for the world's principal news agencies and approximately 7,200 international press publications.

For its 4,500,000 members,Artprice gives access to the world's leading Standardised Marketplace for buying and selling art. Artprice is preparing its blockchain for the Art Market. It is BPI-labelled (scientific national French label) Artprice's Global Art Market Annual Report for 2018 published last March 2019:https://www.artprice.com/artprice-reports/the-art-market-in-2018

Artprice is associated with Artron Group the Chinese leader in the Art Market,its solid institutional partner.

Artprice's Contemporary Art Market Annual Report for 2018 - free access at:

https://www.artprice.com/artprice-reports/the-contemporary-art-market-report-2018

Artprice's press releases:

http://serveur.serveur.com/Press_Release/pressreleaseen.htm

https://twitter.com/artpricedotcom

Artmarket News:

https://twitter.com/artpricedotcom&https://twitter.com/artmarketdotcom

https://www.facebook.com/artpricedotcom4,5 million subscribers

http://artmarketinsight.wordpress.com/

Discover the Alchemy and the universe of Artpricehttp://web.artprice.com/video,which headquarters are the famous Museum of Contemporary Art,the Abode of Chaos:https://issuu.com/demeureduchaos/docs/demeureduchaos-abodeofchaos-opus-ix-1999-2013

https://vimeo.com/124643720

The Contemporary Art Museum The Abode of Chaos

https://www.facebook.com/la.demeure.du.chaos.theabodeofchaos9993.9 million subscribers

Contact: Thierry Ehrmann,ir@artprice.com