Maoyan: Domestic Movies Took 64% of China's Box Office Revenues in 2019

BEIJING,Jan. 7,2020 -- Maoyan Entertainment ("Maoyan" or "the Company") (Hong Kong: 1896),a leading platform providing innovative Internet-empowered entertainment services in China,released its 2019 China Film MarketReport. The report showed that as China's total box office increased by 5.4% to reach a record high of RMB64.266 billion (US$9.2 billion) in 2019,domestic movies took 64.1% of the market.

With the box office in North America declining by 4.8% last year,according to data from Box Office Mojo,China further narrowed the gap in box office revenues with the North American market.

2019 China film markethighlights:

The total box office in China reached a record high of RMB64.266 billion (US$9.2 billion) in 2019,up 5.4% over 2018.

Of the total box office in 2019,64.1% was generated by domestic movies and 35.9% came from imported movies.

The total number of movie tickets sold last year reached 1.727 billion in China,a slight increase of 0.5% over the previous year.

Six movies grossed more than RMB2 billion in box office in 2019,accounting for 36.9% of total revenue.

The average age for movie attendees reached 29 in 2019,and the population with age 25 to 34 accounted for more than half of all moviegoers in China.

Record year for China's box office

China' box office hit a record high of RMB64.266 billion (US $9.2 billion) in 2019,up 5.4% year-over-year. The box officein North Americadeclined by4.8% in2019,according to data from Box Office Mojo. The gap in box office between China and North America furthernarrowedin 2019.

China box office 2017-2019

Total gross (billion)

Growth year-over-year

2017

RMB55.911

13.4%

2018

RMB60.976

9.1%

2019

RMB64.266

5.4%

Comparison of box office annual growth rate between China and North

America 2017-2019

China

North America

2017

13.4%

- 2.8%

2018

9.1%

7.7%

2019

5.4%

- 4.8%

Of 551 films released in China last year,77.7% were domestic movies and 22.3% were imported. In term of box office revenues,domestic movies accounted for 64.1% and 35.9% for imported movies.

Breakdown of film releases 2017-2019

Total number

Domestic movies

Imported movies

2017

417

81.1%

18.9%

2018

516

76.9%

23.1%

2019

551

77.7%

22.3%

Breakdownofbox office revenues 2017-2019

Domestic movies

Imported movies

2017

53.8%

46.2%

2018

62.2%

37.8%

2019

64.1%

35.9%

Total movie tickets sold in 2019 increased slightly to 1.727 billion. Nearly 50% of tickets were sold during the four movie seasons (Spring Festival,summer,the National Day holiday,and the New Year holiday).

Total movie tickets sold 2017-2019

Tickets sold (billion)

Growth rate

2017

1.620

18.1%

2018

1.716

5.9%

2019

1.727

0.5%

Breakdown of tickets sold for four movie seasons 2017-2019

Percentage

Spring Festival

(million)

Summer

(million)

National Day

(million)

New Year

(million)

2017

46.4%

90

475

78

109

2018

46.8%

145

496

54

109

2019

49.8%

132

502

119

115

Tier-4 cities became akey contributor tothetotal box office growthin China,and took a larger share of the market in 2019.

Breakdown of box office revenues by city-tier 2017-2019

Tier-1 cities

Tier-2 cities

Tier-3 cities

Tier-4 cities

2017

19.9%

41.2%

15.7%

23.2%

2018

19.2%

40.6%

15.7%

24.5%

2019

18.9%

39.9%

15.6%

25.6%

Content is key for box office success

Blockbuster movies were taking an increasing share in the box office. Six movies grossed more than RMB2 billion in box office in 2019,accounting for 36.9% of the total revenue.

Breakdown by box office revenues 2017-2019

Box office

Movies with over

RMB2 billion

Movies with RMB10

million to RMB2 billion

Movies with under

RMB10 million

2017

18.5%

80.5%

0.8%

2018

29.9%

69.2%

0.9%

2019

36.9%

62.3%

0.8%

Movies with rating above 9 on Maoyan platform accounted for 65.3% of the total box office revenues in 2019. Among top 20 grossing movies in 2019,domestic movies were rated higher than imported titles.

Breakdown of box office by Maoyan rating 2017-2019

Under 8

8-8.5

8.5-9

Above 9

2017

18.8%

16.3%

27.8%

37.2%

2018

10.0%

19.6%

22.9%

47.5%

2019

7.0%

5.1%

22.6%

65.3%

Rating of top 20 movies by Maoyan in 2019

Average

Plot

Special effect

Scene

Domestic movies (12 out of 20)

9.00

8.20

8.46

8.90

Imported movies (8 out of 20)

8.58

7.66

8.17

8.32

Among the top 10 movies in 2019,eight were Chinese films and only two were imported,including "Avengers: Endgame" (No.3,RMB4.25 billion) and "Fast & Furious Presents: Hobbs & Shaw" (No.10,RMB1.43 billion). "Avengers: Endgame" is the only imported movie that ranked among the top 10 highest-grossing movies in China of all time.

In 2019,14 new installments of Hollywood franchises were released in China. Only six performed better than their predecessors at the box office.

For imported buyout films in 2019,the top three highest-grossing movies were"Spirited Away"(Japan,RMB488 million),"Green Book"(US,RMB478 million),"Capernaum"(Lebanon/French/US,RMB 374 million). Six imported Japanese animation movies brought in more than RMB100 million in China last year.

Box office breakdown of imported buyout films in 2019 (RMB)

United States

India

Japan

France

Russia

2019

1.432 billion

489 million

1.748 billion

426 million

118 million

Over half of moviegoers between ages 25 to 34

The average age of movie attendees reached 29 in 2019. The population with age 25 to 34 accounted for more than half of all moviegoers in China.

The average age of audience 2017-2019

Average age

2017

28.25

2018

28.73

2019

29.18

Breakdown of audience by age 2018-2019

Under 18

19-24

25-29

30-34

35-39

Over 40

2018

1.7%

23.4%

30.5%

27.6%

9.6%

7.3%

2019

2.3%

24.8%

33.0%

24.0%

9.0%

6.9%

The average number of movies the Chinese audience saw in 2019 was 2.88,down from 3.06 in 2018. Nearly half of moviegoers saw movies only once in 2019.

The average number of movies watched by moviegoers 2017-2019

The average number of movies watched

2017

2.90

2018

3.06

2019

2.88

Number of movies watched by audience in 2019

The number of movies watched

Percentage

1 movie

46.65%

2 movies

19.18%

3 movies

10.67%

4movies

6.65%

5 to 10 movies

13.34%

Over 10 movies

3.50%

More than 84% of all movie tickets were sold online in 2019 in China,keeping stable from the level in 2018.

Tickets sold online 2017-2019

Percentage of online purchase

Growth rate

2017

81.4%

-

2018

84.1%

2.7%

2019

84.4%

0.3%

The cinema screens in China increased by 9,708 to reach 69,787 in 2019.

Number of cinema screens 2018-2019

2018

60,079

2019

69,787

About Maoyan Entertainment

Maoyan Entertainment (Hong Kong: 1896) is a leading platform providing innovative Internet-empowered entertainment services in China. Since its inception,Maoyan has grown from an online movie ticketing service provider to an innovative one-stop platform for entertainment services. Maoyan has a comprehensive strategy to become a leading platform servicing the entire entertainment industry in China. The upgraded strategy is supported by five key platform pillars: online ticketing platform,products and services platform,data platform,marketing platform,and funding platform.

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Jeff Pei

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Email: Jianfeng.Pei@icrinc.com

Tel: +86 (10) 6583 7514