Acorn International Reports Financial Results for the Fourth Quarter and Full Year 2019

SHANGHAI,March 12,2020 -- Acorn International,Inc. (NYSE: ATV) ("Acorn" or the "Company"),a leading marketing and branding company in China,today announced its preliminary unaudited financial results for the fourth quarter and year ended December 31,2019.

Fourth Quarter 2019 Financial Highlights

Net revenues increased 21.9% year-over-year in Q4 2019 to US$9.1 million.

Gross profit rose 16.8% year-over-year in Q4 2019 to US$6.3 million.

Gross margin was 68.8% in Q4 2019,compared to 71.8% in Q4 2018.

Income from continuing operations was US$0.4 million in Q4 2019,compared to US$1.6 million in Q4 2018.

Net income was US$1.7 million in Q4 2019 as compared to net income of US$3.7 million in Q4 2018. In Q4 2019,the Company recorded a $1.3million gain from the sale of its subsidiary Zhuhai Acorn Electronic Technology Co.,Ltd. ("Zhuhai Acorn"). The year-ago period includes a US$2.0million gain from the sale of the Company's Bright Rainbow Investments Limited ("Bright Rainbow") subsidiary.

Full Year 2019 Financial Highlights

Net revenues increased 49.5% year-over-year in 2019 to US$37.5 million.

Gross profit rose 46.4% year-over-year in 2019 to US$27.0 million.

Gross margin was 72.1% in 2019,compared to 74.3% in 2018.

Income from continuing operations was US$1.8 million in 2019,compared to US$2.6 million in 2018.

Net income was US$7.8 million in 2019 as compared to net income of US$31.1 million in 2018. In 2019,the Company recorded a US$3.8million gain on the sale of its former principal office inShanghaito a third party and a US$1.3million gain from the sale of its Zhuhai Acorn subsidiary,to a third party.Full-year 2018 results include a US$32.1million gain from the sale Bright Rainbow.

"We closed 2019 on a positive note,with revenues up 49.5%,gross margin in excess of 70%,and net income of US$7.8 million," said Mr. Jacob A. Fisch,CEO and President of Acorn International. "Both our Babaka branded posture correction products and Acorn Fresh had strong 11.11 Singles Day e-commerce performance,supporting a strong quarter and the close to a strong year."

"The year 2020 has brought the COVID-19 crisis,and we are making every effort to support our employees,customers and partners through this challenging time. While some of our businesses are seeing increasing demand as more Chinese consumers are shopping from home,we are concerned about supply-side disruption,delivery challenges and the potential for waning consumer demand caused by COVID-19. We continue to monitor this rapidly evolving situation and are taking measures to cut costs and conserve our cash reserves," Mr. Fisch concluded.

Preliminary Financial Results for the Fourth Quarter of 2019:

Total net revenues were US$9.1 million in the fourth quarter of 2019,up 21.9% from US$7.5 million in the fourth quarter of 2018,primarily due to an increase in e-commerce sales of Babaka branded products and other products,which was partially offset by lower revenues of oxygen-generating products related primarily to the sale of Zhuhai Acorn.

Cost of sales in the fourth quarter of 2019 was US$2.9 million,up 34.9% from US$2.1 million in the fourth quarter of 2018. The increase was attributable to increased sales volume and net revenues.

Gross profit in the fourth quarter of 2019 was US$6.3 million,up 16.8% from US$5.4 million in the fourth quarter of 2018. Gross margin was 68.8% in the fourth quarter of 2019,compared with 71.8% in the fourth quarter of 2018. The slight decrease in gross margin was primarily due to changes in the product and platform mix of Babaka and a higher proportion of Acorn Fresh products,which have a slightly lower margin than Babaka branded products,in the product mix.

Total operating expenses in the fourth quarter of 2019 were US$5.9 million,up 56.0% from US$3.8 million in the fourth quarter of 2018. The increase in operating expenses was due primarily to an increase in selling and marketing expenses to support e-commerce sales and higher general and administrative expenses associated with higher staff expenses due to the expansion of Acorn Digital Services. These expenses were partially offset by an increase in other operating income due to increased revenues from Acorn Digital Services and interest from the long-term loan to Cachet Hotels & Resorts.

Income from continuing operations was US$0.4 million in the fourth quarter of 2019,as compared to income from continuing operations of US$1.6 million in the fourth quarter of 2018.

Other income was US$1.5 million in the fourth quarter of 2019,compared to other income of US$2.0 million in the fourth quarter of 2018. The fourth quarter of 2019 includes a $1.3 million gain from the sale of Zhuhai Acorn,while the year-ago period includes a US$2.0 million gain from the sale of the Company's Bright Rainbow subsidiary.

Net income from continuing operations was US$2.0 million in the fourth quarter of 2019. This compares to net income from continuing operations of US$3.7 million in the fourth quarter of 2018. Net loss from discontinued operations,which reflects the sale of a majority stake in the Company's HJX electronic learning products business to a third-party investor and operator in 2017 as well as the Company's call center operations which were discontinued in the third quarter of 2019 (refer to "Discontinued Operations" discussion below),was US$0.3 million in the fourth quarter of 2019,compared to net income from discontinued operations of US$0.3 million in the fourth quarter of 2018.

Net income attributable to Acorn was US$1.7 million in the fourth quarter of 2019. This compares to net income attributable to Acorn of US$3.7 million in the fourth quarter of 2018.

Preliminary Full Year 2019 Financial Results

Total net revenues were US$37.5 million in 2019,up 49.5% from US$25.1 million in 2018,primarily due to an increase in e-commerce sales of Babaka branded productsas well as other products,which was partially offset by lower revenues of oxygen-generating products related primarily to the sale of Zhuhai Acorn.

Cost of sales in 2019 was US$10.5 million,up 58.1% from US$6.6 million in 2018. The increase was attributable to increased sales volume and net revenues.

Gross profit in 2019 was US$27.0 million,up 46.4% from US$18.5 million in 2018. Gross margin was 72.1% in 2019,compared with 74.3% in 2018. The slight decrease in gross margin was primarily due to changes in the product and platform mix of Babaka and a higher proportion of Acorn Fresh products,in the product mix.

Total operating expenses in 2019 were US$25.2 million,up 59.2% from US$15.8 million in 2018. The increase in operating expenses was due primarily to an increase in selling and marketing expenses to support e-commerce sales as well as higher general and administrative expenses associated with higher staff expenses dueto the expansion of Acorn Digital Services and office lease expense,which the Company began to incur starting in December 2018 after the sale of its former principal office. These expenses were partially offset by an increase in other operating income due to increased revenues from Acorn Digital Services and interest from the long-term loan to Cachet Hotels & Resorts.

Income from continuing operations was US$1.8 million in 2019,as compared to income from continuing operations of US$2.6 million in 2018.

Other income was US$7.1 million in 2019,primarily associated with a US$3.8million gain on the sale of the Company's former principal office inShanghaito a third party and a US$1.3million gain from the sale of Zhuhai Acorn. In 2018,other income was US$32.1 million,which was primarily due to a gain on the sale of the Company's Bright Rainbow subsidiary.

Net income from continuing operations was US$9.2 million in 2019,which is primarily due to the previously mentioned gain on the sale of the Company's former principal office to a third party and the gain from the sale of Zhuhai Acorn. This compares to net income from continuing operations of US$35.1 million in 2018,which was primarily due to the previously mentioned gain from the sale of Bright Rainbow.

Net loss from discontinued operations,was US$1.2 million in 2019,compared to a net loss from discontinued operations of US$1.0 million in 2018.

Net income attributable to Acorn was US$7.8 million in 2019. This result compares to net income attributable to Acorn of US$31.1 million in 2018.

As of December 31,2019,Acorn's cash and cash equivalents,with restricted cash,totaled US$13.5 million. The cash balance at the end of 2019 reflects the payment of cash dividends totaling approximately US$4.5million in 2019 and a drawdown of approximately US$4.9million under the long-term loan to Cachet Hotels & Resorts after the increase of loan capacity from US$10 million to US$15 million. This compares to cash and equivalents,of US$20.2 million as of December 31,2018. In February 2020,the Company sold an aggregate of approximately US$3.4 million of available-for-sale securities.

Discontinued Operations

In 2017,Acorn reached an agreement to sell a majority stake in its HJX electronic learning products business ("HJX Business") to a third-party investor and operator,allowing the Company to focus on its core business. Acorn maintains a 37.5% stake in a joint venture established with this third party. As a result of this transaction,the Company is required by applicable accounting rules to treat the historical operations of the wholly-owned HJX Business as discontinued operations and the minority stake in the HJX Business as equity in losses of affiliates in the consolidated statements of operations for all periods presented,subject to the consolidation of the HJX Business into the joint venture entity.

In the third quarter of 2019,the Company completed closing of its call center in Wuxi,China. As a result,the Company is required by applicable accounting rules to treat the historical operations of the call center as discontinued operations for all periods presented.

Sale of Oxygen-Generating Products Business

In the fourth quarter of 2019,the Company's wholly-owned subsidiary,China DRTV,Inc. entered into an equity transfer agreement to sell 100% of the equity interests in its wholly-owned subsidiary,Zhuhai Acorn,which is engaged in oxygen-generating products business,to an unrelated third-party for a purchase price of US$1,450,000 in cash.The sale was completed in the fourth quarter of 2019 with a $1.3 million gain recorded and the receivables for the purchase price were outstanding as of the date of this report.

Suspension November 2019 Take Private Proposal

OnFebruary 14,2020,Mr.Robert W. Roche,Chairman of Acorn,delivered a letter (the "February 2020Letter") to the special committee of the board of directors of the Company (the "Special Committee") informing the Special Committee that in light of the uncertainties regarding the impact that the2019 novel coronavirusoutbreak will have on the economy,at this time he and the shareholders of the buyer vehicle are not prepared to pursue the acquisition of the Company (the "Acquisition") at a purchase price of$0.975per ordinary share or$19.50per American Depositary Share as set out in his preliminary non-binding proposal letter datedNovember 4,2019. Mr. Roche also stated in theFebruary 2020Letter that he and the shareholders of the buyer vehicle remain interested in continuing negotiations with the Special Committee regarding the Acquisition. No additional terms or proposals have been discussed at this time and there can be no assurance that negotiations will continue or that a revised offer will be made,that any agreement related to the Acquisition will be reached,or that the Acquisition or any other similar transaction will be consummated.

The Special Committee conducted a meeting to consider next steps in light of theFebruary 2020Letter. The Committee determined that it would continue discussions with Mr. Roche as and to the extent he was willing to do so,and evaluate next steps based on the nature of these discussions and other factors,with no assurance that any agreement related to the Acquisition will be reached,or that the Acquisition or any other similar transaction will be consummated.

About Acorn International,Inc.

Acorn International is a leading marketing and branding company inChina,leveraging a twenty-year direct marketing history to monetize brand IP,content creation and distribution,and product sales,through digital media inChina. For more information visitwww.acorninternationalgroup.com.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995

This press release contains forward-looking statements. These statements constitute "forward-looking" statements within the meaning of Section 21E of the Securities Exchange Act of 1934,as amended,and as defined in the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "anticipates," "believes," "estimates," "strives," "expects," "future," "going forward," "intends," "outlook," "plans," "target," "will," and similar statements and include statements with respect to the future impact of COVID-19 on the Company's business,as well as potential future discussions with Robert Roche re a possible future Acquisition or similar transaction. Such statements are based on management's current expectations and current market and operating conditions,and relate to events that involve known or unknown risks,uncertainties,and other factors,all of which are difficult to predict and many of which are beyond the Company's control,including the extent and duration of the COVID-19 crisis,Mr. Roche's willingness to engage in discussions re a possible future Acquisition or similar transaction,and the nature of any terms he proposes for the same,which may cause the Company's actual results,performance,or achievements to differ materially from those in these preliminary financial results and the forward-looking statements. Further information regarding these and other risks,or factors is included in the Company's filings with the U.S. Securities and Exchange Commission. The Company does not undertake any obligation to update any forward-looking statement as a result of new information,future events,or otherwise,except as required by law.

Other factors that could cause forward-looking statements to differ materially from actual future events or results include risks and uncertainties related to: the Company's ability to successfully improve or introduce new products and services,including to offset declines in sales of existing products and services; the Company's ability to stay abreast of consumer market trends and maintain the Company's reputation and consumer confidence; the Company's ability to execute and maintain a successful market strategy; potential unauthorized use of the Company's intellectual property; potential disruption of the Company's manufacturing processes; increasing competition in China's consumer market; the Company's U.S. tax status as a passive foreign investment company; and general economic and business conditions inChina,as well as potential friction between the U.S. and China associated with their current trade dispute and related factors,which could potentially impact Acorn. The financial information contained in this release should be read in conjunction with the consolidated financial statements and notes thereto included in the Company's 2018 annual report on Form 20-F filed with SEC onApril 30,2019. For a discussion of other important factors that could adversely affect the Company's business,financial condition,results of operations and prospects,see "Risk Factors" beginning on page 9 of the Company's Form 20-F for the fiscal year endedDecember 31,2018. The Company's actual results of operations for the second quarter and first nine months of 2019 are not necessarily indicative of its operating results for any future periods. Any projections in this release are based on limited information currently available to the Company,which is subject to change. Although such projections and the factors influencing them will likely change,the Company will not necessarily update the information. Such information speaks only as of the date of this release.

Statement Regarding Unaudited Financial Information

The unaudited financial information set forth above is preliminary and subject to potential adjustments. Adjustments to the consolidated financial statements may be identified when audit work has been performed for the Company's year-end audit,which could result in significant differences from this preliminary unaudited condensed financial information.

Contact:

Acorn International,Inc.

Compass Investor Relations

Mr. Martin Key

Ms. Elaine Ketchmere,CFA

Phone +86-21-5151-8888

Phone: +1-310-528-3031

Email: ir@chinadrtv.com

Email:Eketchmere@compass-ir.com

www.chinadrtv.com

www.compassinvestorrelations.com

- Financial Tables Follow -

ACORN INTERNATIONAL,INC.

UNAUDITED CONSOLIDATED STATEMENTS OF OPERATIONS

(In US dollars)

For the three months

ended

For the twelve months

ended

2018/12/31

2019/12/31

2018/12/31

2019/12/31

(Unaudited)

(Unaudited)

(Unaudited)

(Unaudited)

Net revenues

Direct sales

$ 5,873,472

$ 7,755,221

$ 20,279,172

$ 31,628,939

Distribution sales

1,622,897

1,383,254

4,800,328

5,855,551

Total net revenues

7,496,369

9,138,475

25,079,500

37,484,490

Cost of revenues

Direct sales

-1,618,963

-2,379,087

-5,068,524

-8,539,108

Distribution sales

-496,164

-474,037

-1,559,922

-1,937,195

Total cost of revenues

-2,115,127

-2,853,124

-6,446

-10,476,303

Gross profit

Direct sales

4,254,509

5,376,134

15,210,648

23,089,831

Distribution sales

1,126,733

909,217

3,240,406

3,918,356

Total gross profit

5,381,242

6,285,351

18,451,054

27,008,187

71.8%

68.8%

74.3%

72.1%

Operating (expenses) income

Other selling and marketing expenses

-3,421,911

-4,598,921

-10,803,845

-18,179,109

General and administrative expenses

-881,257

-1,988,333

-7,196,150

-9,289,440

Other operating income,net

525,834

694,557

2,182,435

2,282,257

Total operating (expenses) income

-3,777,333

-5,892,697

-15,817,560

-25,186,292

Income (loss) from continuing operations

1,603,909

392,654

2,633,494

1,821,895

Interest expense

-

-

-95

-

Interest income

14,102

27,689

399,335

295,295

Other income (expenses),net

2,037,033

1,547,831

32,094,726

7,070,293

Income (loss) from continuing operations before income taxes and equity in losses of affiliates

3,655,044

1,968,173

35,127,460

9,187,483

Income tax - current

-275,047

-3,229

-3,018,150

-194,101

Income tax - deferred

-

-

Income (loss) from continuing operations before equity in losses of affiliates

3,997

1,964,944

32,109,310

8,993,382

Discontinued operations :

Income (loss) from discontinued operations

289,591

-286,058

-986,563

-1,151,729

Income (loss) from discontinued operations before equity in losses of affiliates

289,591

-286,058

-986,563

-1,729

Equity in losses of affiliates

-

-

-

-

Net income (loss)

3,669,588

1,678,886

31,122,747

7,841,653

Net income (loss) attributable to non-controlling interests

882

-1,737

-4,436

-5,775

Net income (loss) attributable to Acorn International,Inc.

$3,670,470

$1,680,623

$31,183

$7,847,428

ACORN INTERNATIONAL,INC.

CONSOLIDATED BALANCE SHEETS

(In US dollars)

2018/12/31

2019/12/31

Cash and cash equivalents

$20,143,783

$13,461,368

Restricted cash

76,243

75,543

Accounts receivable,net

3,520,440

3,611,177

Inventory,net

1,590,319

3,044,758

Other prepaid expenses and current assets

7,936,100

9,173,941

Loan receivable

3,597,392

3,754,735

Held-for-sale assets

2,881,370

468,191

Assets to be abandoned

579,644

16,295

Current assets

40,325,291

33,606,007

Property and equipment,net

660,157

559,964

Available-for-sale securities

38,858,216

38,228,793

Loan to related party

10,050,054

14,804,052

Right of use assets

-

1,133,789

Other long-term assets

243,236

270,745

Total assets

$90,136,954

$88,350

Accounts payable

2,057,539

3,172,263

Dividend payable

174,658

133,405

Accrued expenses and other current liabilities

12,726,641

7,924

Lease Liability

-

663,285

Income taxes payable

2,096,987

1,394,782

Deferred revenue

174,826

68,798

Liabilities to be abandoned

272,428

214,473

Current liabilities

17,503,079

13,528,930

Lease Liability

-

572,758

Deferred tax liability,net

630,574

620,360

Total liabilities

18,653

14,722,048

Ordinary shares

918,844

918,844

Additional paid-in capital

121,962,650

117,445,969

Statutory reserve

8,350,141

8,141

Retained earnings

(87,749,530)

(79,902,102)

Beginning balance

(118,876,713)

(87,530)

Net income (loss) attributable to Acorn

31,183

7,428

Appropriation of statutory reserve fund

Accumulated other comprehensive income

56,507,394

55,065,759

Treasury stock,at cost

(28,320,324)

(28,324)

Total Acorn International,Inc. shareholders' equity

71,175

73,558,288

Noncontrolling interests

334,126

323,014

Total equity

72,003,301

73,302

Total liabilities and equity

$90,350

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