Brightcove Publishes Q1 Global Video Index; Shows Increase in Enterprise Video Use as Workforces Shifted to Remote Environments across Asia Pacific region
SINGAPORE,June 10,2020 -- Brightcove Inc.(NASDAQ: BCOV),the world's leading video technology platform,today published the Q1 2020 Brightcove Global Video Index,which analyses hundreds of millions of recent data points from Brightcove's customers globally to provide insights into how viewers are watching video content. One of the most notable statistics in Q1 shows that as a result of the pandemic,enterprise videos across marketing,sales,and corporate communications overall saw a 91% increase. The month of March,the timeframe when many enterprises shifted to a completely remote workforce,accounted for more than 41% of all video views from the quarter,with the second half of the month accounting for 23% of the quarters' total video views.
The data shows that business continuity is heavily dependent on having access to video technology as it allows for more seamless communication across the enterprise,as well as helps organisations stay better aligned on important corporate messaging. Enterprises have been migrating toward more video communication for years,yet,the pandemic forced many to accelerate their digital transformation initiatives in order to effectively stay connected with employees and customers. The data from Q1 supports the notion that adopting video as a core communications strategy is an essential component to maintaining business continuity.
Other notable stats from the Q1 2020 Brightcove Global Video Index that are specific to the retail and marketing segment of the Asia Pacific region include:
Retail and marketing views on smartphones saw a more than 10X increase from a year ago,with share bouncing to 92% from 57% last year and 87% last quarter.
Tablet views increased 80%,but still make up just 1% of all views. Computer views also were up,but the 60% increase only gave computers a 7% share of views compared to 38% a year ago.
Video completion rates for retail and marketing content were universally low in the Asia Pacific region. Videos on Connected TVs and computers were completed 25% of the time.
"The pandemic has been video's evolutionary event. Whether it's holding a company meeting or hosting an industry conference,enterprises will continue growing their need for secure,reliable video technologies to stay connected both internally and with the market and customers," said Jim O'Neill,Principal Analyst and Author of Brightcove's Global Video Index. "As we move through Q2,we can expect to see more use of video as well as more unique and innovative use cases,as organisations across the globe continue to stay connected with their employees and customers."
To download the complete Q1 2020 Brightcove Global Video Index inclusive of all data,visit: https://www.brightcove.com/en/video-index
About the Global Video Index
Brightcove's Global Video Index assesses more than 400 billion anonymised data points from Brightcove's thousands of customers each quarter,drawing industry insights that can help guide strategic and tactical decisions for businesses of all sizes.
About Brightcove Inc. (NASDAQ: BCOV)
We are the people behind the world's leading video technology platform. With our award-winning technology and services,we help organisations in more than 70 countries meet business challenges and create strategic opportunities by inspiring,entertaining,and engaging their audiences through video.
Since Brightcove was established in 2004,we have consistently pushed boundaries to create a platform for people who are serious about video: one that is robust,scalable,and intuitive. Benefiting from a global infrastructure,unrivalled customer support,an extensive partner ecosystem,and relentless investment in R&D,Brightcove video sets the standard for professional grade video management,distribution,and monetisation. To learn more,visit www.brightcove.com.
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