iQIYI's "The Bad Kids" Wins "Best Creative" Award at Busan's Asia Contents Awards

BEIJING,Oct. 26,2020 --iQIYI,Inc. (NASDAQ: IQ) ("iQIYI" or 'the Company'),an innovative market-leading online entertainment service in China,announced that its original series The Bad Kids won the "Best Creative" award (the "Award") at the 2nd Asia Contents Awards. The Awards is organized by the 2020 Busan International Film Festival was held in Busan,South Korea on October 25. Rong Zishan who was featured in the TV show won the "Newcomer Actor" award. Other drama series that were nominated for the award of "Best Creative" include Netflix's Crash Landing On You,JTBC's The World of the Married and Taiwan CTV's Someday or One Day. The Bad Kids became the first Chinese TV series to win the award of "Best Creative" at the Asia Contents Awards.

iQIYI’s “The Bad Kids” Wins “Best Creative” Award at Busan’s Asia Contents Awards

The Bad Kidsis a 12-episode suspense drama produced and released by iQIYI in 2020. During its run in China,the show produced 216 trending hashtags on Weibo and received a WeChat index of 26.13 million. The Bad Kids was rated 9.2 out of 10 by over 200,000 people on Douban,an influential Chinese social media platform known for its movie and TV show reviews.

iQIYI’s “The Bad Kids” Wins “Best Creative” Award at Busan’s Asia Contents Awards

The Asia Contents Awards is an international film and television award that is presented by the Busan International Film Festival. The Awards recognizes outstanding Asian content from TV,OTT and other diverse platforms that have beenreleasedin the past year from 14 Asian countries,as well as talented producers,writers and actors in the Asian film and TV industry.

Mr. Sunshine,a drama series directed by South Korean screenwriter Kim Eun-sook,was last year's recipient of the Best Creative award of the Asia Contents Awards. The series became the highest-rated Korean cable drama in TVN's history with an 8.9 rating and scored a 8.9 on Douban in China. iQIYI's original suspense drama The Bad Kids winning this year marks a new milestone of Chinese drama series' entrance into the global market. Led by iQIYI,Chinese streaming platforms are increasingly capable of producing original productions of international standards. This represents a growing phenomenon of Chinese productions 'going global'.

"On behalf of iQIYI,the creators and the crew,I would like to thank the jury,for the honor and affirmation given to The Bad Kids," said Dai Ying,Vice President atiQIYIwho heads up the company's original drama division at the awards ceremony. "It has a unique perspective,and we are trying to bring new ideas of this type. It will be our privilege if you can remember the three little children who came into our world and inspired us to thinking in this summer. Thank you for everyone's love for this show."

At this year's award,iQIYI was shortlisted for eight awardsnominationsin total through two of its original series – The Bad Kids and Sword Dynasty. The Bad Kids was nominated for "Best Asian TV Series","Best Design Technology Achievement","Best Creative","Newcomer Actress" (Wang Shengdi),"Newcomer Actor" (Rong ZiShan) awards. Meanwhile,Sword Dynasty landed "the Best Technology Achievement Award" and "the Best Actor Award" (Li Xian). Among all streaming media platforms,iQIYI was shortlisted for the largest number of award nominations.

As China's leading streaming media platform,iQIYI is committed to producing high quality of content and innovating content formats such as drama series and variety shows. So far,a significant number of iQIYI original series such as Tientsin Mystic,Burning Ice,Tang Dynasty Tour,The Thunder,The Golden Eyes and The City of Chaos have won numerous awards at overseas festivals such as The New York International Television Film Festival,the China-U.S. Television Film Festival and the Seoul International Television Festival. iQIYI is dedicated to making more international viewers feel the unique charm of Chinese film and television works through its diversified and high-quality entertainment content.

About iQIYI,Inc.

iQIYI,Inc. is an innovative market-leading online entertainment service in China. Its corporate DNA combines creative talent with technology,fostering an environment for continuous innovation and the production of blockbuster content. iQIYI's platform features highly popular original content,as well as a comprehensive library of other professionally-produced content,partner-generated content and user generated content. The Company distinguishes itself in the online entertainment industry by its leading technology platform powered by advanced AI,big data analytics and other core proprietary technologies. iQIYI attracts a massive user base with tremendous user engagement,and has developed a diversified monetization model including membership services,online advertising services,content distribution,live broadcasting,online games,IP licensing,online literature and e-commerce.