Color Star Technology Co., Ltd. (NASDAQ: CSCW) Announces Exclusive Videos of Shaquille O'Neal to be Released on Color World Platform in September 2021

NEW YORK,Aug. 31,2021 -- Color Star Technology Co.,Ltd. (NASDAQ: CSCW) (hereinafter referred to as"Color Star" or the"Company"),an entertainment technology company devoted to the application of technology and artificial intelligence (AI) in the entertainment industry,announced todaythat new exclusive videos of NBA Superstar Shaquille O'Neal ("Shaq") will be released on Color World platform in September 2021,after the Company and Shaqformally reached an agreement according to whichShaquille O'Nealwill become a celebrity instructor on the Color World APP.

Shaquille O'Neal & CSCW Partnership

In this exclusive video,Shaq recounts his life journey where he started from scratch,achieved extraordinary peak and eventually became a legendary figure of the NBA. Shaq will also share with his fans about his mental growth and insights about success in life. Since its official launch onDecember 31,2020,Color Star APP has invited celebrities from film and television,music and sports to share exclusive contents with fans,among which these tailor-made videos have been well received and sought after. The release of Shaq's video will launch the Color World sports star section. With more sports superstars to join the platform to share their exclusive videos,millions of viewers around the world with be able to interact with their sports idols on this platform. Currently,the Color World APP is available for download in both Apple Store and Android Store. At the same time,the mall at the Color World APP will launch celebrity co-branded products to meet the needs of global fans.

Mr. Basil Wilson,CEO of Color Star,commented "We're thrilled to introduce Color World APP's new sports section with exclusive videos from Shaquille O'Neal. Color Star is committed to the mission of integrating technology and entertainment. I believe the Color World APP's new sections and features will help enrich the online concert and video experience for more consumers and fans around the world."

About Color Star Technology

Color Star Technology Co,Ltd. (Nasdaq CM: CSCW) is an entertainment and education company that provides online entertainment performances and online music education services. Its business operations are conducted through its wholly-owned subsidiaries Color China Entertainment Ltd. and CACM Group NY,Inc. The Company's online education is provided through its Color World music and entertainment education platform. More information about the Company can be found atwww.colorstarinternational.com

Forward-Looking Statement

This press release contains forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements concerning plans,objectives,goals,strategies,future events or performance,and underlying assumptions and other statements that are other than statements of historical facts. When the Company uses words such as "may," "will," "intend," "should," "believe," "expect," "anticipate," "project," "estimate" or similar expressions that do not relate solely to historical matters,it is making forward-looking statements. Forward-looking statements are not guarantee of future performance and involve risks and uncertainties that may cause the actual results to differ materially from the Company's expectations discussed in the forward-looking statements. These statements are subject to uncertainties and risks including,but not limited to,the following: the Company's goals and strategies; the Company's future business development; product and service demand and acceptance; changes in technology; economic conditions; reputation and brand; the impact of competition and pricing; government regulations; fluctuations in general economic and business conditions and assumptions underlying or related to any of the foregoing and other risks contained in reports filed by the Company with the Securities and Exchange Commission. For these reasons,among others,investors are cautioned not to place undue reliance upon any forward-looking statements in this press release. Additional factors are discussed in the Company's filings with the U.S. Securities and Exchange Commission,which are available for review atwww.sec.gov. The Company undertakes no obligation to publicly revise these forward–looking statements to reflect events or circumstances that arise after the date hereof unless required by applicable laws,regulations or rules.

For more information,please contact:

William Tu

Skyline Corporate Communications Group,LLC

One Rockefeller Plaza,11th Floor

New York,NY 10020

Office: (646) 893-5835

Email:wtu@skylineccg.com

Shaq partners with Color World

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