Color Star Technology Co., Ltd. (NASDAQ: CSCW) to Release Exclusive Online Video by NBA Superstar Shaquille O'Neal

NEW YORK,Sept. 28,2021 -- Color Star Technology Co.,Ltd. (NASDAQ: CSCW) (hereinafter referred to as "Color Star" or the "Company"),an entertainment technology company with a global network that focuses on the application of technology and artificial intelligence (AI) in the entertainment industry,today announces the release of an exclusive online video,which is created in collaboration with NBA superstar Shaquille O'Neal. All users who log in to the Color Star APP will be able to watch Mr. O'Neal's exclusively shared video.

Upon signing the exclusive video contract with Mr. O'Neal,Color Star has undertakenpost-production editing and repackaging to create a new video that will soon be released to global audiences. This video highlights Mr. O'Neal's philosophies aboutlife and future expectations revolvingaround basketball. It also features Mr. O'Neal's love for life and many anecdotes from his basketball career. Fans of Mr O'Neal will be able to learn more about their idol's experiences through this series of exclusive videos.

Mr. Basil Wilson,CEO of Color Star,commented: "We are very excitedabout our cooperation with Mr. O'Neal and other superstars.This marks the beginningof our collaborations as we will continue to bring our fans and usersmore and better content in the future. While wehave cooperated with many top celebrities in entertainment and sports,wewill also be expandingintootherindustry sectors. We currently have plansto cooperate with celebrities from finance,life-style,and other industries in order to sharemore specialized industry insights and knowledge via the Company's platform,Color Star APP."

Color Star APP is currently undergoing updates to reflect the new metaverse version that is soon to be launched. In the Color Star metaverse,the interface will be organized into industry-specific sections. For example,there will be stadiums for sports fans and exclusive training bases for star athletes. The introduction of industry specific sections will make our future content more interesting and enriching for our users.

About Color Star Technology

Color Star Technology Co,Ltd. (Nasdaq CM: CSCW) is an entertainment and education company that provides online entertainment performances and online music education services. Its business operations are conducted through its wholly-owned subsidiaries Color China Entertainment Ltd. and CACM Group NY,Inc. The Company's online education is provided through its Color World music and entertainment education platform. More information about the Company can be found at www.colorstarinternational.com

Forward-Looking Statement

This press release contains forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements concerning plans,objectives,goals,strategies,future events or performance,and underlying assumptions and other statements that are other than statements of historical facts. When the Company uses words such as "may," "will," "intend," "should," "believe," "expect," "anticipate," "project," "estimate" or similar expressions that do not relate solely to historical matters,it is making forward-looking statements. Forward-looking statements are not guarantee of future performance and involve risks and uncertainties that may cause the actual results to differ materially from the Company's expectations discussed in the forward-looking statements. These statements are subject to uncertainties and risks including,but not limited to,the following: the Company's goals and strategies; the Company's future business development; product and service demand and acceptance; changes in technology; economic conditions; the growth of the educational and training services market inChinaand other countries where CSCW conducts its business; reputation and brand; the impact of competition and pricing; government regulations; fluctuations in general economic and business conditions and assumptions underlying or related to any of the foregoing and other risks contained in reports filed by the Company with the Securities and Exchange Commission. For these reasons,among others,investors are cautioned not to place undue reliance upon any forward-looking statements in this press release. Additional factors are discussed in the Company's filings with the U.S. Securities and Exchange Commission,which are available for review atwww.sec.gov. The Company undertakes no obligation to publicly revise these forward–looking statements to reflect events or circumstances that arise after the date hereof unless required by applicable laws,regulations or rules.

View original content:https://www.prnewswire.com/news-releases/color-star-technology-co-ltd-nasdaq-cscw-to-release-exclusive-online-video-by-nba-superstar-shaquille-oneal-301386194.html