iQIYI CEO GONG Yu at China International Import Expo (CIIE): Building an Efficient IP Protection Mechanism via Cooperation and Technology

BEIJING,Nov. 8,2021 -- iQIYI,an innovative market-leading online entertainment service in China,reiterated its commitment to IP protection through technological innovation. Presenting virtually at the Intellectual Property Protection and Business Environment Optimization forum held as part of 4thChina International Import Expo (CIIE) on November 5,GONG Yu,Founder and CEO of iQIYI,expressed his wish for more regulatory guidance on IP protection. "Piracy harms the film and television industry. It dampens the passion of creators and stalls the long-term development of the industry," Gong remarked,adding that "More international cooperation on IP protection will also facilitate technological innovation."

iQIYI CEO GONG Yu at China International Import Expo (CIIE): Building an Efficient IP Protection Mechanism via Cooperation and Technology

The Intellectual Property Protection and Business Environment Optimization forum discussed the efforts and achievements of China in enhancing intellectual property protection and optimizing business environment. At the forum,Gong highlighted the progress China had witnessed in recent years on reducing pirated content in the traditional sense,i.e.,directly or indirectly uploading copyrighted contents to unauthorized platforms. However,Gong also noted that new forms of piracy—such as through commenting and recreating copyrighted content—are gradually emerging. Using theSuper Sketch Showreleased on October 15 as an example,Gong said over 11,000 pirated copies of the show are now online.

Gong praised the National Copyright Administration (NCA) and other government agencies for leading the effort in reducing piracy. Gong observed that ever since the streaming industry first participated in the NCA-led effort several years ago,the company saw firsthand how the anti-piracy campaign has promoted the sustainable growth of the film and TV industry. Gong further emphasized the importance of building an efficient IP protection mechanism going forward,encouraging the industry partners to play an even more active role in the efforts to combat piracy,as the industry strives to achieve end-to-end protection through technological innovations such as blockchain and Digital Rights Management (DRM).

Themed "New Era,New Future," the 2021 CIIE opened at the National Exhibition and Convention Center in Shanghai on November 5. Over 3,000 companies from 127 countries and regions and a wide range of industries took part in the Business Exhibition of this year's CIIE. In addition,three international organizations and 58 countries participated in the Online Country Exhibition.

About iQIYI,Inc.

iQIYI,Inc. is an innovative market-leading online entertainment service in China. Its corporate DNA combines creative talent with technology,fostering an environment for continuous innovation and the production of blockbuster content. iQIYI's platform features highly popular original content,as well as a comprehensive library of other professionally-produced content,partner-generated content and user generated content. The Company distinguishes itself in the online entertainment industry by its leading technology platform powered by advanced AI,big data analytics and other core proprietary technologies. iQIYI attracts a massive user base with tremendous user engagement,and has developed a diversified monetization model including membership services,online advertising services,content distribution,live broadcasting,online games,IP licensing and online literature.