Gift sales soar on JDDJ as the Qixi Festival arrives

Sales of flowers and makeup kits up 60% and 113% week-on-week,respectively.

On-demand retail can be a "life saver" for those who are too busy,or just less prepared choosing a gift.

SHANGHAI,Aug. 4,2022 -- Tis the season for lovers in China,as this year's Qixi – known as the Chinese equivalent of Valentine's Day,falls on August 4. JDDJ,the on-demand retail platform operated by Dada Group (Nasdaq: DADA),provides a perspective through what consumers are buying to observe how the Chinese people celebrate this special day.

A Dada rider is taking an order at a shop of Sephora.

As this year's Qixi coincides with a regular work day,some may be too busy at work to prepare a gift in time for his or her special one. JDDJ can be a life saver as consumers' online orders can be fulfilled within an hour.

Data on JDDJ and Shop Now from last week shows,sales of fresh flowers increased by 63% compared to the previous week. But flower is not the only product category on the lovers' shopping list – cosmetics,skincare,as well as consumer electronics are among the bestsellers for Qixi gifts. Sales of makeup kits and perfumes achieved a growth of 113% and 63% week-on-week,respectively. The festival is also driving sales of those products with a higher price tag – the watch sales,for instance,have leapt almost fivefold.

Another interesting finding from the data is that couples may prefer staying home over dining out this year,as pre-made food sales last week were surprisingly 10 times higher than the week before. But couples in long-distance relationship who cannot eat together this year are also leveraging on-demand retail to show their care and love,as JDDJ sees an eminent surge in the number of orders placed in one city but to be delivered in another.

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