MINISO Group Announces September Quarter 2022 Financial Results

GUANGZHOU,China,Nov. 14,2022 -- MINISO Group Holding Limited (NYSE: MNSO; HKEX: 9896) ("MINISO","MINISO Group" or the "Company"),a global value retailer offering a variety of design-led lifestyle products,today announced its unaudited financial results for the first quarter of fiscal year 2023 ended September 30,2022.

Financial Highlights for the First Quarter of Fiscal Year 2023 ended September 30,2022

Revenue was RMB2,772.4 million (US$389.7 million),representing an increase of 4.5% year over year and 19.6% quarter over quarter.

Gross profitwas RMB988.6 million (US$139.0 million),representing an increase of 35.7% year over year and 28.1% quarter over quarter.

Gross margin was 35.7%,compared to 27.4% in the same period of 2021 and 33.3% in the previous quarter.

Operating profit was RMB509.5 million (US$71.6 million),representing an increase of 138.6% year over year and 87.3% quarter over quarter.

Profit for the period was RMB404.1 million (US$56.8 million),representing an increase of 161.5% year over year and 93.9% quarter over quarter.

Adjusted net profit(1)was RMB417.4 million (US$58.7 million),representing an increase of 126.6% year over year and 87.3% quarter over quarter.

Adjusted net margin(1)was 15.1%,compared to 6.9% in the same period of 2021 and 9.6% in the previous quarter.

Notes:

(1) See the sections titled "Non-IFRS Financial Measures" and "Reconciliation of Non-IFRS Financial Measures" in this press release for more information.

Operational Highlights for the First Quarter of Fiscal Year 2023 ended September 30,2022

Number of MINISO storeswas 5,296 as of September 30,2022,increasing by 425 stores year over year and 97 stores quarter over quarter,respectively.

Number of MINISO stores in Chinawas3,269 as of September 30,increasing by 234 stores year over year and 43 stores quarter over quarter,respectively.

Number of MINISO stores in overseas markets was 2,027 as of September 30,increasing by 191 stores year over year and 54 stores quarter over quarter,respectively.

Number of TOP TOY stores was 109 as of September 30,increasing by 37 stores year over year and 12 stores quarter over quarter,respectively.

The following table provides a breakdown of the number of MINISO and TOP TOY stores as well as their year-over-year and quarter-over-quarter changes as of the relevant dates:

As of

September 30,

2021

June 30,

2022

September 30,

2022

YoY

QoQ

Number of MINISO stores(2)

4,871

5,199

5,296

425

97

China

3,035

3,226

3,269

234

43

—Directly operated stores

4

14

19

15

5

—Third-party stores

3,031

3,212

3,250

219

38

Overseas

1,836

1,973

2,027

191

54

—Directly operated stores

128

133

131

3

(2)

—Third-party stores

1,708

1,840

1,896

188

56

Number of TOP TOY stores(3)

72

97

109

37

12

—Directly operated stores

6

7

8

2

1

—Third-party stores

66

90

101

35

11

Notes:

(2)"MINISO stores" representany of the offline stores operated under the "MINISO" brand name,including those directly operated by the Company,and those operated by third parties under the MINISO Retail Partner model and the distributor model.

(3) "TOP TOY stores" representany of the offline stores operated under the "TOP TOY" brand name,and those operated by third parties under the MINISO Retail Partner model.

Mr. Guofu Ye,Founder,Chairman,and Chief Executive Officer of MINISO,commented,"We kicked off fiscal year 2023 with an encouraging set of results headlined by strong margin performance. In spite of the short-term headwinds brought on by the pandemic in China,we remained focused on our long-term strategic goals: delivering on our globalization strategy,bolstering the strength of our product offerings and optimizing our store network. These efforts are yielding positive results,and we continued to see our overseas operations move further along the path of recovery. I am especially pleased to report that our margin profile continued to beat expectations,with adjusted net profit increasing by 127% year-on-year to RMB417 million in the September quarter,and adjusted net margin reaching its highest ever level at 15.1%."

"On November 11,China's National Health Commission released a new set of refined pandemic prevention and control policies which are more scientific and more precise. I believe that under the guidance of these new policies,the offline retail industry will see new opportunities for recovery and growth. We remain optimistic about our revenue and profit growth potential. Our positive outlook is based on our long-term confidence in China's economic development,our steadfast commitment to our vision for the offline retail business,and our determination to achieve a truly global reach." Mr. Ye continued.

Mr. Saiyin Zhang,Chief Financial Officer and Executive Vice President of MINISO,"Gross margin for the September quarter reached 35.7%,a record high for MINISO Group and an increase of more than 800 basis points from 27.4% in the same quarter of last year,thanks to our solid execution of MINISO's brand upgrade,our strong bargaining power and the steady recovery of overseas markets."

"Looking forward into the December quarter,we expect our overseas markets will continue to grow strongly. Meanwhile,our margin profile will improve on a year-on-year basis as we successfully execute our brand upgrade,see steady recovery in the overseas market,and break even on our directly-operated overseas business. Our financial strategy will remain disciplined in terms of budgeting,cost controls,and allocation of capital,as we focus on the consistent delivery of solid financial performances." Mr. Zhang concluded.

Recent Developments

Impact of COVID-19

The COVID-19 pandemic continued to impact the Company's operations and results in the quarter ended September 30,mainly in China.

Pandemic prevention and control measures remained in effect across China throughout the quarter. During the peak summer sales season of July and August,when the pandemic situation was relatively stable,our GMV recovered to about 95% of the levels from the same period of last year. In September,pandemic outbreaks in major cities such as Shenzhen and Chengdu negatively impacted our GMV,which reached about 80% of the level from September of last year. During the quarter,an average of 2%,5% and 7% of stores were unable to operate due to the pandemic in July,August and September,respectively. Excluding the affected stores,we estimate that average GMV per store from July to September were about 85%,90% and 80% of the levels from the same periods last year,respectively. Going into the quarter ending December 31,the COVID situation remains uncertain,with regional outbreaks continuing to impact our operations. To cope with this uncertainty,the Company will rely on contingency planning to remain nimble and ready to pivot with changing market conditions.

GMV of MINISO stores in overseas markets in the September quarter increased by 41% year over year,and have recovered to more than 95% of the level in the same quarter of 2019. With more and more overseas markets having lifted their pandemic control measures,the Company currently expects the sales recovery in overseas markets to continue.

Unaudited Financial Results for the First Quarter of Fiscal Year 2023 ended September 30,2022

Revenuewas RMB2,representing an increase of 4.5% year over year,primarily driven by a 47.6% year-over-year growth of revenue from overseas markets,partially offset by a 8.8% year-over-year decrease of revenue from China.

Revenue from China was RMB1,852.3 million (US$260.4 million),compared to RMB2,030.8 million in the same period of 2021. The year-over-year decrease was (i) primarily driven by a decrease in revenue from the MINISO brand from RMB1,866.5 million to RMB1,700.4 million (US$239.0 million),as a result of the resurgence of COVID-19 in China in the September quarter,and (ii) partially offset by a year-over-year increase of 13.3% in revenue from the TOP TOY brand. For more information on the composition and year-over-year change of revenue,please refer to the "Unaudited additional information" in this press release.

Revenue from overseas markets was RMB920.2 million (US$129.4 million),accounting for 33.2% of our total revenue and representing an increase of 47.6% year-over-year. The increase was primarily due to a year-over-year increase of 9.7% in average store count and a year-over-year growth of 34.6% in average revenue per MINISO store in overseas markets.

Cost of saleswas RMB1,783.9 million (US$250.8 million),representing a decrease of 7.4% year over year,mainly attributable to the savings measures we adopted to reduce the cost of certain products.

Gross profitwas RMB988.6 million (US$139.0 million),representing an increase of 35.7% year over year.

Gross marginwas 35.7%,compared to 27.4% in the same period of 2021. The year-over-year increase was primarily attributable to (i) the increase in revenue contribution from international operations,which typically have higher gross margin than domestic operations,from 23.5% in the same period of 2021 to 33.2% in this quarter,(ii) higher gross margin contributed by newly launched products in relation to our execution of strategic brand upgrade of MINISO in China,and (iii) the savings measures we adopted to reduce the cost of certain products.

Other income was RMB6.4 million (US$0.9 million),compared to RMB16.1 million in the same period of 2021.

Selling and distribution expenses were RMB381.3 million (US$53.6 million),representing an increase of 11.9% year over year. Excluding share-based compensation expenses,selling and distribution expenses were RMB372.6 million (US$52.4 million),representing an increase of 15.5% year over year. The year-over-year increase was primarily attributable to (i) increased rental and related expenses,(ii) increased personnel-related expenses,and (iii) increased licensing expenses in relation to our enlarged IP product offerings,partially offset by reduced promotion and advertising expenses due to our deferred marketing activities in China to tackle the resurgence of COVID-19.

General and administrative expenses were RMB167.6 million (US$23.6million),representing a decrease of 20.7% year over year. Excluding share-based compensation expenses,general and administrative expenses were RMB163.2 million (US$22.9 million),representing a decrease of 18.4% year over year. The year-over-year decrease was primarily due to decreased personnel-related expenses.

Other net income was RMB64.0 million (US$9.0 million),compared to RMB33.6 million in the same period of 2021. Other net income mainly consists of net foreign exchange gain,investment income from wealth management products and others. The year-over-year increase was mainly attributable to a net foreign exchange gain of RMB52.3 million in this quarter,compared to RMB4.3 million in the same period of 2021,which was partially offset by a decrease in investment income from wealth management productsas a result of reduced principal of such products.

Operating profit was RMB509.5 million (US$71.6 million),representing an increase of 138.6% year over year.

Profit for the period was RMB404.1 million (US$56.8 million),representing an increase of 161.5% year over year.

Adjusted net profit(1),which represents profit for the period excluding equity-settled share-based payment expenses,was RMB417.4 million (US$58.7 million),representing an increase of 126.6% year over year.

Adjusted net margin(1)was 15.1%,compared to 6.9% in the same period of 2021.

Basic and diluted earnings per American Depositary Share ("ADS") were RMB1.32 (US$0.19) in this quarter,compared to basic and diluted earnings per ADSof RMB0.50 in the same period of 2021. Each ADS represents four of the Company's ordinary shares.

Adjusted basic and diluted net earnings per ADS(1)were both RMB1.36 (US$0.19) in this quarter,compared to RMB0.60in the same period of 2021.

Notes:

(1) See the sections titled "Non-IFRS Financial Measures" and "Reconciliation of Non-IFRS Financial Measures" in this press release for more information.

As of September 30,the combined balance of the Company's cash,cash equivalents,restricted cash,term deposits,and other investments amounted to RMB6,007.2 million (US$844.5 million).

Conference Call

The Company's management will hold an earnings conference call at 7:00 A.M. Eastern Time on Monday,November 14,2022 (8:00 P.M. Beijing Time on the same day) to discuss the financial results. The conference call can be accessed via the following zoom link or by dialing the following numbers:

Access 1

Zoom link: https://dooyle.zoom.us/j/88478292986?pwd=RTVoazJkQytrWnl5R1FkOTBFdlkyUT09

Meeting Number: 884 7829 2986

Meeting Passcode: 9896

Access 2

Listeners may access the call by dialing the following numbers with the same meeting number and passcode with Access 1.

United States Toll Free:

833 548 0276 (or +1 646 518 9805)

Mainland China Toll Free:

400 182 3168 (or 400 616 8835)

Hong Kong,China (Charge Fees):

+852 5803 3730 (or +852 5803 3731)

United Kingdom (Charge Fees):

+44 203 481 5237 (or +44 131 460 1196)

France (Charge Fees):

+33 1 7037 9729 (or +33 1 7037 2246)

Singapore (Charge Fees):

+65 3158 7288 (or +65 3165 1065)

Canada (Charge Fees):

+1 438 809 7799 (or +1 204 272 7920)

Access 3

Listeners can also access the meeting through the Company's investor relations website at http://ir.miniso.com/.

A replay will be available approximately two hours after the conclusion of the live event at the Company's investor relations website at http://ir.miniso.com/.

About MINISO Group

MINISO Group is a global value retailer offering a variety of design-led lifestyle products. The Company serves consumers primarily through its large network of MINISO stores,and promotes a relaxing,treasure-hunting and engaging shopping experience full of delightful surprises that appeals to all demographics. Aesthetically pleasing design,quality and affordability are at the core of every product in MINISO's wide product portfolio,and the Company continually and frequently rolls out products with these qualities. Since the opening of its first store in China in 2013,the Company has built its flagship brand "MINISO" as a globally recognized retail brand and established a massive store network worldwide. For more information,please visit https://ir.miniso.com/.

Exchange Rate

The U.S. dollar (US$) amounts disclosed in this press release,except for those transaction amounts that were actually settled in U.S. dollars,are presented solely for the convenience of the readers. The conversion of Renminbi (RMB) into US$ in this press release is based on the exchange rate set forth in the H.10 statistical release of the Board of Governors of the Federal Reserve System as of September 30,which was RMB7.1135 to US$1.0000. The percentages stated in this press release are calculated based on the RMB amounts.

Non-IFRS Financial Measures

In evaluating the business,MINISO considers and uses adjusted net profit,adjusted net margin,adjusted basic and diluted net earnings per share and adjusted basic and diluted net earnings per ADS as supplemental measures to review and assess its operating performance. The presentation of these non-IFRS financial measures is not intended to be considered in isolation or as a substitute for the financial information prepared and presented in accordance with IFRS. MINISO defines adjusted net profit as profit for the period excludingequity-settled share-based payment expenses. MINISO calculates adjusted net margin by dividing adjusted net profit by revenue for the same period. MINISO computes adjusted basic and diluted net earnings per ADS by dividing the adjusted net profit attributable to the equity shareholders of the Company by the number of ADSs represented by the number of ordinary shares used in the basic and diluted earnings per share calculation on an IFRS basis. MINISO computes adjusted basic and diluted net earnings per share in the same way it calculates adjusted basic and diluted net earnings per ADS,except that it uses the number of ordinary shares used in the basic and diluted earnings per share calculation on an IFRS basis as the denominator instead of the number of ADSs represented by these ordinary shares.

MINISO presents these non-IFRS financial measures because they are used by the management to evaluate its operating performance and formulate business plans. These non-IFRS financial measures enable the management to assess its operating results without considering the impacts of the aforementioned non-cash and other adjustment items that MINISO does not consider to be indicative of its operating performance in the future. Accordingly,MINISO believes that the use of these non-IFRS financial measures provides useful information to investors and others in understanding and evaluating its operating results in the same manner as the management and board of directors.

These non-IFRS financial measures are not defined under IFRS and are not presented in accordance with IFRS. These non-IFRS financial measures have limitations as analytical tools. One of the key limitations of using these non-IFRS financial measures is that they do not reflect all items of income and expense that affect MINISO's operations. Further,these non-IFRS financial measures may differ from the non-IFRS information used by other companies,including peer companies,and therefore their comparability may be limited.

These non-IFRS financial measures should not be considered in isolation or construed as alternatives to profit,net profit margin,basic and diluted earnings per share and basic and diluted earnings per ADS,as applicable,or any other measures of performance or as indicators of MINISO's operating performance. Investors are encouraged to review MINISO's historical non-IFRS financial measures in light of the most directly comparable IFRS measures,as shown below. The non-IFRS financial measures presented here may not be comparable to similarly titled measures presented by other companies. Other companies may calculate similarly titled measures differently,limiting the usefulness of such measures when analyzing MINISO's data comparatively. MINISO encourages you to review its financial information in its entirety and not rely on a single financial measure.

For more information on the non-IFRS financial measures,please see the table captioned "Reconciliation of Non-IFRS Financial Measures" set forth at the end of this press release.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by words or phrases such as "may," "will," "expect," "anticipate," "aim," "estimate," "intend," "plan," "believe," "is/are likely to," "potential," "continue" or other similar expressions. Among other things,the quotations from management in this announcement,as well as MINISO's strategic and operational plans,contain forward-looking statements. MINISO may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission (the "SEC") and The Stock Exchange of Hong Kong Limited (the "HKEX"),in its annual report to shareholders,in press releases and other written materials and in oral statements made by its officers,directors or employees to third parties. Statements that are not historical facts,including statements about MINISO's beliefs and expectations,are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement,including but not limited to the following: MINISO's mission,goals and strategies; future business development,financial conditions and results of operations; the expected growth of the retail market and the market of branded variety retail of lifestyle products in China and globally; expectations regarding demand for and market acceptance of MINISO's products; expectations regarding MINISO's relationships with consumers,suppliers,MINISO Retail Partners,local distributors,and other business partners; competition in the industry; proposed use of proceeds; and relevant government policies and regulations relating to MINISO's business and the industry. Further information regarding these and other risks is included in MINISO's filings with the SEC and the HKEX. All information provided in this press release and in the attachments is as of the date of this press release,and MINISO undertakes no obligation to update any forward-looking statement,except as required under applicable law.

Investor Relations Contact:

Raine Hu

MINISO Group Holding Limited

Email: ir@miniso.com

Phone: +86 (20) 36228788 Ext.8039

Eric Yuan

Christensen Advisory

Email: miniso@christensencomms.com

Phone: +86 1380 111 0739

MINISO GROUP HOLDING LIMITED

UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF FINANCIAL POSITION

(Expressed in thousands)

As at

As at

June 30,

2022

September 30,

2022

(Audited)

(Unaudited)

RMB'000

RMB'000

US$'000

ASSETS

Non-current assets

Property,plant and equipment

419,894

429,795

60,420

Right-of-use assets

2,342,589

2,341,049

329,100

Intangible assets

43,066

37,701

5,300

Goodwill

19,388

20,010

2,813

Deferred tax assets

154,333

154,103

21,663

Other receivables

28,274

23,365

3,285

Prepayments

201,682

201,407

28,313

3,209,226

3,207,430

450,894

Current assets

Other investments

210,523

240,770

33,847

Inventories

1,188,095

1,316,363

185,051

Trade and other receivables

1,056,198

1,105,479

155,406

Cash and cash equivalents

5,348,492

5,388,177

757,458

Restricted cash

32,376

29,677

4,172

Term deposits

236,878

348,549

48,998

8,072,562

8,429,015

1,184,932

Total assets

11,281,788

11,636,445

1,635,826

EQUITY

Share capital

92

95

13

Additional paid-in capital

7,982,824

8,015,098

1,126,744

Other reserves

993,307

1,026,854

144,353

Accumulated losses

(1,944,581)

(1,532,947)

(215,498)

Equity attributable to equity

shareholders of the Company

7,031,642

7,509,100

1,055,612

Non-controlling interests

(4,242)

(5,829)

(819)

Total equity

7,027,400

7,503,271

1,054,793

LIABILITIES

Non-current liabilities

Contract liabilities

51,658

51,112

7,185

Loans and borrowings

6,503

6,712

944

Lease liabilities

393,068

399,050

56,098

Deferred income

14,488

13,648

1,919

465,717

470,522

66,146

Current liabilities

Loans and borrowings

445

454

64

Trade and other payables

3,991

2,891,372

406,462

Contract liabilities

361,522

346,728

48,742

Lease liabilities

257,997

266,128

37,412

Deferred income

6,295

6,660

936

Current taxation

89,421

151,310

21,271

3,788,671

3,662,652

514,887

Total liabilities

4,254,388

4,133,174

581,033

Total equity and liabilities

11,826

MINISO GROUP HOLDING LIMITED

UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF PROFIT OR LOSS

(Expressed in thousands,except for per share and per ADS data)

Three months ended September 30,

2021

2022

(Unaudited)

(Unaudited)

RMB'000

RMB'000

US$'000

Revenue

2,654,115

2,772,444

389,744

Cost of sales

(1,925,672)

(1,783,865)

(250,772)

Gross profit

728,443

988,579

138,972

Other income

16,076

6,419

902

Selling and distribution expenses

(340,809)

(381,345)

(53,609)

General and administrative expenses

(211,275)

(167,626)

(23,564)

Other net income

33,627

64,035

9,002

Credit loss on trade and other receivables

(12,547)

(554)

(78)

Operating profit

213,515

509,508

71,625

Finance income

13,057

32,255

4,534

Finance costs

(8,809)

(7,184)

(1,010)

Net finance income

4,248

25,071

3,524

Share of loss of an equity-accounted investee,

net of tax

(7,891)

-

-

Profit before taxation

209,872

534,579

75,149

Income tax expense

(55,343)

(130,435)

(18,336)

Profit for the period

154,529

404,144

56,813

Attributable to:

Equity shareholders of the Company

152,039

411,634

57,866

Non-controlling interests

2,490

(7,490)

(1,053)

Earnings per share

-Basic

0.13

0.33

0.05

-Diluted

0.12

0.33

0.05

Earnings per ADS

(Each ADS represents 4 ordinary shares)

-Basic

0.50

1.32

0.19

-Diluted

0.50

1.32

0.19

MINISO GROUP HOLDING LIMITED

UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF PROFIT OR LOSS AND OTHER COMPREHENSIVE INCOME

(Expressed in thousands)

Three months ended September 30,

2021

2022

(Unaudited)

(Unaudited)

RMB'000

RMB'000

US$'000

Profit for the period

154,813

Items that may be reclassified

subsequently to profit or loss:

Exchange differences

on translation of

financial statements of

foreign operations

7,718

26,476

3,722

Other comprehensive

income for the period

7,718

26,476

3,722

Total comprehensive

income for the period

162,247

430,620

60,535

Attributable to:

Equity shareholders of

the Company

159,700

432,208

60,758

Non-controlling

interests

2,547

(1,588)

(223)

MINISO GROUP HOLDING LIMITED

RECONCILIATION OF NON-IFRS FINANCIAL MEASURES

(Expressed in thousands,

2021

2022

(Unaudited)

(Unaudited)

RMB'000

RMB'000

US$'000

Reconciliation of profit for the

period to adjusted net profit:

Profit for the period

154,813

Add back:

Equity-settled share-based

payment expenses

29,641

13,227

1,859

Adjusted net profit

184,170

417,371

58,672

Attributable to:

Equity shareholders of the

Company

181,680

424,861

59,725

Non-controlling interests

2,053)

Adjusted net earnings per

share(4)

-Basic

0.15

0.34

0.05

-Diluted

0.15

0.34

0.05

Adjusted net earnings per

ADS(4)(Each ADS represents 4

ordinary shares)

-Basic

0.60

1.36

0.19

-Diluted

0.60

1.36

0.19

Notes:

(4) The adjusted basic and diluted net earnings per share are computed by dividing the adjusted net profit attributable to

the equity shareholders of the Company by the number of ordinary shares used in the basic and dilutedearnings per share

calculation on an IFRS basis.

MINISO GROUP HOLDING LIMITED

UNAUDITED ADDITIONAL INFORMATION

(Expressed in millions,except for percentages)

Three months ended September 30,

2021

2022

YoY

RMB

RMB

US$

Revenue

Domestic Operations

2,031

1,852

260

(9%)

-MINISO Brand

1,867

1,700

239

(9%)

-TOP TOY Brand

109

124

17

13%

-Others

55

28

4

(49%)

International Operations

623

920

129

48%

2,654

2,772

389

4%

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