Sunlands Technology Group Expands Into Online Employee Training Services for Corporations
BEIJING,May21,2020 -- Sunlands Technology Group (NYSE: STG)("Sunlands" or the "Company"),a leader in China's online post-secondary and professional education,today announced that ithas expanded its offering by establishinganew business vertical designed specifically to provideonline employee training servicestocorporations.
Towards theend of 2019,Sunlands' B2B training servicesofferedmobile-based learning infrastructure,numerous training courses and other related servicesdesigned forcorporations.Primarily targeting medium to large enterpriseswhileleveraging the Company's existing teachingresources and online infrastructure,Sunlands helpsenterprises traintheir employees onlinethrough providing not only a standardized and pre-established curriculum but also customized curricula to better suit thespecificneedsof certain strategic clients. Further,Sunlands plans to leverage its foundational expertise in academic degree- and diploma-trainingandprofessional certificateprograms to develop new B2C users from itsB2B user base,creatingsynergies between the two business models.
Since its initial launch,Sunlands' B2B training serviceshavereceived positive feedback. TheCompany's B2B customers currently include 360 companies and institutions,including many renowned namessuch as Huazhu Hotel Group,MideaReal Estate,Red Star Macalline,SF Logisticsand BeijingZJSExpress. Tens of thousands of employees have already signed up for Sunlands' B2B training services.
Mr. Tongbo Liu,Chief Executive Officer of Sunlands,commented,"We are very excited about this new B2B training opportunity,which is a natural extension of our well-established B2C vertical. The market for corporation employee training is vast,driven by strong incentive for companies to invest in their employees,since the competitiveness of enterprise workforce has become more bottom-up dependent on each employee's individual level of competency given the gradual disappearance of the demographic dividend in China. As such,we anticipate a growingneed for continuous employee development as enterprises continue togrowand compete. In addition,our B2B online live streaming courses are well positioned to cater to the increasing demand of cost effective and efficient employee training by multi-regional corporations. Despite its current relativelysmall scale,I am confident thatour B2B training services have tremendous upside potentialand can eventuallybecome a key growth driver over time."
About Sunlands
Sunlands Technology Group (NYSE: STG) ("Sunlands" or the "Company"),formerly known as Sunlands Online Education Group,is the leader in China's online post-secondary and professional education. With a one to many,live streaming platform,Sunlands offers various degree and diploma-oriented post-secondary courses as well as online professional courses and educational content,to help students prepare for professional certification exams and attain professional skills. Students can access its services either through PC or mobile applications. The Company's online platform cultivates a personalized,interactive learning environment by featuring a virtual learning community and a vast library of educational content offerings that adapt to the learning habits of its students. Sunlands offers a unique approach to education research and development that organizes subject content into Learning Outcome Trees,the Company's proprietary knowledge management system. Sunlands has a deep understanding of the educational needs of its prospective students and offers solutions that help them achieve their goals.
Safe Harbor Statement
This press release contains forward-looking statements made under the "safe harbor" provisions of Section 21E of the Securities Exchange Act of 1934,as amended,and the U.S. Private Securities Litigation Reform Act of 1995.These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "confident" and similar statements. Sunlands may also make written or oral forward-looking statements in its reports filed with or furnished to the U.S. Securities and Exchange Commission,in its annual report to shareholders,in press releases and other written materials and in oral statements made by its officers,directors or employees to third parties. Any statements that are not historical facts,including statements about Sunlands' beliefs and expectations,are forward-looking statements that involve factors,risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements. Such factors and risks include,but not limited to the following: Sunlands' goals and strategies; its expectations regarding demand for and market acceptance of its brand and services; its ability to retain and increase student enrollments; its ability to offer new courses and educational content; its ability to improve teaching quality and students' learning results; its ability to improve sales and marketing efficiency and effectiveness; its ability to engage,train and retain new faculty members; its future business development,results of operations and financial condition; its ability to maintain and improve technology infrastructure necessary to operate its business; competition in the online education industry in China; relevant government policies and regulations relating to Sunlands' corporate structure,business and industry; and general economic and business condition in China Further information regarding these and other risks,uncertainties or factors is included in the Sunlands' filings with the U.S. Securities and Exchange Commission. All information provided in this press release is current as of the date of the press release,and Sunlands does not undertake any obligation to update such information,except as required under applicable law.
For investor and media enquiries,please contact:
Daisy Wang
Head of Investor Relations
Tel: +86 182 5691 2232
Email:ir@sunlands.com
The Piacente Group,Inc.
Brandi Piacente
Tel: +1-212-481-2050
Email: sunlands@tpg-ir.com
Ross Warner
Tel: +86-10-6508-0677
Email: sunlands@tpg-ir.com
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