JMU Announces ADS Ratio Change

SHANGHAI,Aug. 1,2018 -- JMU Limited (the "Company" or JMU") (NASDAQ: JMU),a leading B2B online e-commerce platform that provides integrated services to suppliers and customers in the foodservice industry inChina,today announced that it has changed the ratio of its American depositary shares ("ADSs") to ordinary shares,par value US$0.00001 per share,from one (1) ADS representing eighteen (18) ordinary shares to one (1) ADS representing one hundred and eighty (180) ordinary shares,effective on July 31,2018.

For JMU's ADS holders,this ratio change has the same effect as a one-for-ten reverse ADS split. Each JMU's ADS holder of record is required to exchange every ten (10) ADSs then held for one (1) new ADS. There is no change to JMU's underlying ordinary shares,and JMU's ADS will continue to trade on NASDAQ under the symbol "JMU."

This ratio change increases the market price per ADS of the Company,helping the Company to regain compliance with NASDAQ minimum bid price listing requirement.

AboutJMU Limited

JMU Limitedcurrently operatesChina'sleading B2B online e-commerce platform that provides integrated services to suppliers and customers in the catering industry. With the help of Internet and cloud technologies,JMUhas the vision to reshape the procurement and distribution pattern and build a fair business ecosystem in the catering industry inChina.JMUis further promoting the use of its platform for small- and medium-sized restaurants and restaurant chains inChina.

Through cooperation with national and local industry associations and reputable restaurant groups acrossChina,JMUhas formed a leading industrial alliance and has great resource leverage inChina'scatering industry.JMUworks closely with suppliers and customers in the catering industry,providing one-stop procurement services,as well as other value-added services. For more information,please visit:http://ir.ccjmu.com.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "aim","anticipate","believe","estimate","expect","going forward","intend","ought to","plan","project","potential","seek","may","might","can","could","will","would","shall","should","is likely to" and the negative form of these words and other similar expressions. Among other things,statements that are not historical facts,including statements aboutJMU'sbeliefs and expectations,the business outlook and quotations from management in this announcement,as well asJMU'sstrategic and operational plans,are or contain forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement,including but not limited to the following: The general economic and business conditions inChinamay deteriorate. The growth of Internet and mobile user population inChinamight not be as strong as expected.JMU'splan to enhance customer experience,upgrade infrastructure and increase service offerings might not be well received.JMUmight not be able to implement all of its strategic plans as expected. Competition inChinamay intensify further. All information provided in this press release is as of the date of this press release and are based on assumptions that we believe to be reasonable as of this date,andJMUdoes not undertake any obligation to update any forward-looking statement,except as required under applicable law.

Contact:

Luna Zhang

JMU Limited

zhangluna@ccjmu.com

Tel: +86 (021) 6015-1166,ext. 8904

Bill Zima

ICR Inc.

bill.zima@icrinc.com

Tel: +1 (203) 682-8200

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