Qudian Inc. Provides Business Update

BEIJING,Aug. 3,2018 -- Qudian Inc. ("Qudian" or the "Company") (NYSE: QD),a leading provider of online small consumer credit products in China,today provided an update of its business.

Currently,the Chinese peer-to-peer ("P2P") lending industry is experiencing volitilty and uncertainty largely due to difficulities in securing funds from individual investors. The Company would like to emphasize that its business model differs fundamentally from that of P2P lending platforms,as the Company does not rely on individuals for funding.Qudian utilizes secure,regulated,institutional funding sources,not individuals,and does not face the same liquidity concerns many P2P businesses may struggle with today. Qudian's target market,those underserved by traditional financial institutions,comprise the majority of China's 1.4 billion population,and their demand for small consumption-based credit is growing. With the Company's over 140 million historical transactions and cutting-edge big data and AI-based capabilities,Qudian's efficient platform is ideally suited to seize the consumption credit opportunity that lays before it.The Company's business fundamentals remain robust and operations are on track to achieve solid growth going forward. The Company looks forward to sharing more details in its upcoming second quarter 2018 earnings conference call.

About Qudian Inc. Limited

Qudian Inc. ("Qudian") is a leading provider of online small consumer credit in China. The Company uses big data-enabled technologies,such as artificial intelligence and machine learning,to transform the consumer finance experience in China. With the mission to use technology to make personalized credit accessible,Qudian targets hundreds of millions of young,mobile-active consumers in China who need access to small credit for their discretionary spending or budget auto financing solutions,but are underserved by traditional financial institutions due to lack of traditional credit data. Qudian's data technology capabilities combined with its operating efficiencies allow Qudian to understand prospective borrowers from different behavioral and transactional perspectives,assess their credit profiles with regard to both their willingness and ability to repay and offer them instantaneous and affordable credit products with customized terms,and distinguish Qudian's business and offerings.

For more information,please visit ir.qudian.com

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the United States Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates" and similar statements. Among other things,the expectation of its collection efficiency and delinquency,contain forward-looking statements. Qudian may also make written or oral forward-looking statements in its periodic reports to the SEC,in its annual report to shareholders,in press releases and other written materials and in oral statements made by its officers,directors or employees to third parties. Statements that are not historical facts,including statements about Qudian's beliefs and expectations,are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement,including but not limited to the following: Qudian's goal and strategies; Qudian's expansion plans; Qudian's future business development,financial condition and results of operations; Qudian's expectations regarding demand for,and market acceptance of,its credit products; Qudian's expectations regarding keeping and strengthening its relationships with borrowers,institutional funding partners,merchandise suppliers and other parties it collaborate with; general economic and business conditions; and assumptions underlying or related to any of the foregoing. Further information regarding these and other risks is included in Qudian's filings with the SEC. All information provided in this press release and in the attachments is as of the date of this press release,and Qudian does not undertake any obligation to update any forward-looking statement,except as required under applicable law.

For investor and media inquiries,please contact:

InChina:

Investor Relations

Annie Huang

Director of Capital Markets

E-mail:ir@qudian.com

Media

Binbin Yang

VP,Public Relations

E-mail:pr@qudian.com

The Piacente Group,Inc.

Ross Warner

Tel: +86-10-5730-6200

E-mail:qudian@tpg-ir.com

IntheUnited States:

The Piacente Group,Inc.

Brandi Piacente

Tel: +1-212-481-2050

E-mail:qudian@tpg-ir.com

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