Gridsum Co-president Michael Xu appointed as SEMPO International Ambassador

BEIJING,Aug. 6,2018 -- Gridsum Holding Inc.("Gridsum" or the "Company") (NASDAQ: GSUM),a leading provider of cloud-based big-data analytics and artificial intelligence ("AI") solutions inChina,today announced that Mr. Michael Yang Xu,co-president of Gridsum,has been appointed as the International Ambassador of the Search Engine Marketing Professional Organization (SEMPO).

Established in 2003,SEMPO is a non-profit organization headquartered in Massachusetts,USA. Its mission is to serve the digital and search engine marketing community and promote the value and awareness of search engine marketing on a global scale.

SEMPO's 2018 Board of Directors election was held on July 17,2018. 15 members were elected to the Board,many of whom are from internationally renowned companies including Google,Microsoft,Thomson Reuters and Lego. The International Ambassador position is a newly created role at SEMPO,and Michael's responsibility will be to promote professional development and foster interaction among members across the globe,keep them informed about the latest digital marketing trends.

Mr. Michael Yang Xu,commented,"It is my honor to be appointed as the International Ambassador of SEMPO. Gridsum has always been supportive of the organization since we joined in 2009 in an effort to promote search engine marketing throughout the Greater China area. We will continue working with SEMPO to build an international platform to serve the thriving and innovative digital marketing community in China."

About SEMPO

SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it. Our purpose is to provide a foundation for industry growth through building stronger relationships,fostering awareness,providing education,promoting the industry,generating research,and creating a better understanding of search and its role in marketing.

AboutGridsum

Gridsum Holding Inc. (NASDAQ: GSUM)is a leading provider of cloud-based big-data analytics and AI solutions for multinational and domestic enterprises and government agencies inChina.Gridsum'score technology,the Gridsum Big Data Platform,is built on a distributed computing framework and performs real-time multi-dimensional correlation analysis of both structured and unstructured data. This enablesGridsum's customers to identify complex relationships within their data and gain new insights that help them make better business decisions. The Company is named "Gridsum" to symbolize the combination of distributed computing (Grid) and analytics (sum). As a digital intelligence pioneer,the Company's mission is to help enterprises and government organizations inChinause data in new and powerful ways to make better informed decisions and be more productive.

Safe Harbor Statement

This announcement contains forward-looking statements. These forward-looking statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These statements can be identified by terminology such as "may," "will," "expects," and similar statements. Among other things,quotations from management in this announcement as well as Gridsum's strategic and operational plans contain forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. Many factors could cause actual results to differ materially from those contained in any forward-looking statement,including but not limited to the following: unexpected difficulties in Gridsum's pursuit of its goals and strategies; the unexpected developments,including slow growth,in the digital intelligence market; unexpected difficulties and potential delays in filing annual or other reports with the SEC; PRC governmental policies relating to media,software,big data,the internet,internet content providers and online advertising; and general economic and business conditions in the regions where Gridsum provides solutions and services. All information provided in this press release is as of the date of this press release,and Gridsum undertakes no duty to update such information except as required under applicable law.

For more information,please visithttp://www.gridsum.com/.

Investor Relations

Gridsum

ir@gridsum.com

Christensen

InChina

Mr.Christian Arnell

Phone: +86-10-5900-1548

Email:carnell@christensenir.com

In U.S.

Mr. Tip Fleming

Phone: +1 917 412 3333

Email:tfleming@christensenir.com

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