China Finance Online Reports Second Quarter and First Six Months of 2018 Unaudited Financial Results

BEIJING,Sept. 14,2018 -- China Finance Online Co. Limited("China Finance Online",or the "Company","we","us" or "our") (NASDAQ GS: JRJC),a leading web-based financial services company that provides Chinese retail investors with online access to securities trading services,wealth management products,securities investment advisory services,as well as financial database and analytics services to institutional customers,today announced its unaudited financial results for the second quarter and first six months ended June 30,2018.

Second Quarter 2018 Financial Highlights

Net revenuesgrew 34.4% year-over-year to $12.9 million from $9.6 million in the second quarter of 2017

Revenues from the financial information and advisory businessgrew 187.5% year-over-year

Gross marginincreased to 65.5%,up from 52.9% in the second quarter of 2017

Net loss attributable to China FinanceOnlinewas $4.3 million,compared with a net loss of $8.3 million in the second quarter of 2017 and net loss of $5.2 million in the first quarter of 2018

First Six Months of 2018 Highlights

Net revenueswere $26.2 million,an increase of 43.3%,compared with $18.3 million in the first six months of 2017

Net loss attributable toChina Finance Onlinewas $9.5 million,compared with a net loss of $19.9 million in the first six months of 2017

Lingxi Robo-Advisor ("Lingxi") outperformed most of its peer products in the Chinese market with an average return of 0.7% in the first six months of 2018,which significantly outperformed a loss of 13.9% in the Shanghai Composite Index

Mr. Zhiwei Zhao,Chairman and CEO of China Finance Online,commented,"During the second quarter of 2018,our revenues were up year-over-year while our costs were down,and our bottom line losses continued to narrow. Under the weak market conditions,we continue to reduce cost and improve efficiency."

"The Chinese stock markets suffered a crushing sell-off during the second quarter of 2018 and the Shanghai Index plunged from around 3200 to 2800. However,the traffic to our flagship website,"JRJ.com.cn",bucked this market trend and rose to No. 430 in Alexa's Global Ranking and No. 62 in China. We remain one of the most trusted financial news hubs with our proprietary content,fact-based journalism,breaking news coverage and analysis on market trends."

Mr. Zhao continued,"We continue concentrating on expanding our fintech capabilities as we further develop and optimize our intelligent finance products,which enable investors to identify investment opportunities and discover value stocks. As the Shanghai Index sank to a new three-year low,many value-driven institutional investors began entering into the market. We believe our cloud-based investment research platform,Genius Zhisheng,is well positioned to assist portfolio managers to navigate through the massive industry data and corporate historical financial data to enable them to back-test their investment strategies in a speedy fashion. We have a large number of beta-test programs in place with leading brokerage firms and wealth management advisors."

"As Lingxi Robo-advisor continues to outperform the benchmark index as well as its peer products in the marketplace,our superior track records drew attention from institutions looking for solutions to enrich their services to their clients. YonYou is an Enterprise Service powerhouse with over 4 million clients in China. The Company's recently-formed partnership on corporate intelligent asset allocation with YonYou not only demonstrates YonYou's recognition of our fintech capability,but also opens doors for our cloud-based Software-as-a-Service (SaaS) to penetrate the large corporate wealth management market in China," Mr. Zhao concluded.

Second Quarter 2018 Financial Results

Net revenueswere $12.9 million,compared with $9.6 million during the second quarter of 2017 and $13.3 million during the first quarter of 2018. During the second quarter of 2018,revenues from financial services,the financial information and advisory business,and advertising services contributed 46%,44% and 9% of the net revenues,respectively,compared with 67%,20% and 10%,for the corresponding period in 2017.

Revenues from financial serviceswere $6.0 million,compared with $6.4 million during the second quarter of 2017 and $6.7 million during the first quarter of 2018. Revenues from financial services consist mainly of equity brokerage services. The equity brokerage business grew 21.8% year-over-year. The year-over-year decrease in revenues from financial services was mainly due to a decline in revenues from the Company's commodities brokerage services after the suspension of new commodities trading by the precious metal exchange in China in 2017. Revenues from the commodities brokerage were $1.6 million,or 17% of total revenues,in thesecond quarter of 2017.

Revenues from the financial information and advisory businesswere $5.7 million,an increase of 187.5% from $2.0 million during the second quarter of 2017 and an increase of 15.5% from $4.9 million in the first quarter of 2018. Revenues from the financial information and advisory business were mainly comprised of subscription services from individual and institutional customers. During the second quarter,subscription revenues from individual customers grew by 1774.6% year-over-year and 62.7% quarter-over-quarter,driven by the increased subscription of the Company's cloud-based analytical tools. The year-over-year and quarter-over-quarter increases of revenues from the financial information and advisory business were mainly due to an increase in subscription revenues from individual customers.

Revenues from advertisingservices were $1.2 million,compared with $0.9 million in the second quarter of 2017 and $1.7 million in the first quarter of 2018. The increased traffic to our site and readership recognition of our premium content helped to elevate our advertising revenues on a year-over-year basis.

Gross profitwas $8.5 million,compared with $5.1 million in the second quarter of 2017 and $8.2 million in the first quarter of 2018. Gross margin in the second quarter of 2018 was 65.5%,compared with 52.9% in the second quarter of 2017 and 61.9% in the first quarter of 2018. The year-over-year and quarter-over-quarter increases in gross margin were mainly due to revenue mix changes associated with the growth of the financial information and advisory business,which carries a higher margin.

General and administrative expenseswere $3.0 million,a decrease of 22.3% from $3.9 million in the second quarter of 2017,and a decrease of 7.7% from $3.3 million in the first quarter of 2018. The year-over-year decrease was mainly due to the suspended operations of the commodities brokerage services,and the quarter-over-quarter decrease was mainly attributable to more stringent expense control measures and streamlined operations.

Sales and marketing expenseswere $6.6 million,a decrease of 10.2% from $7.3 million in the second quarter of 2017,and an increase of 5.5% from $6.2 million in the first quarter of 2018. The year-over-year decrease was mainly attributable to the reduction in headcount and rental expenses associated with the terminated commodity brokerage operation.

Research and development expenseswere $3.8 million,a decrease of 11.5% from $4.3 million in the second quarter of 2017 and with no significant difference from $3.8 million in the first quarter of 2018. The year-over-year decrease was mainly attributable to improved efficiency after the consolidation of the R&D team. The Company continues to maintain a team of senior software engineers,data scientists and capital market professionals to support further development in its fintech capabilities.

Total operating expenseswere $13.4 million,a decrease of 15.2% from $15.7 million in the second quarter of 2017,and no significant difference from $13.3 million in the first quarter of 2018. The year-over-year decrease was mainly due to improved operational efficiency and effective cost controls.

Loss from operationswas $4.9 million,compared with a loss from operations of $10.7 million in the second quarter of 2017 and a loss from operations of $5.0 million in the first quarter of 2018.

Net loss attributable to China FinanceOnlinewas $4.3 million,compared with a net loss of $8.3 million in the second quarter of 2017 and a net loss of $5.2 million in the first quarter of 2018.

Fully diluted loss per American Depository Shares ("ADS") attributable to China Finance Onlinewas $0.19 for the second quarter of 2018,compared with fully diluted loss per ADS of $0.37 for the second quarter of 2017 and fully diluted loss per ADS of $0.23 for the first quarter of 2018. Basic and diluted weighted average numbers of ADSs for the second quarter of 2018 were 22.8 million,compared with basic and diluted weighted average number of ADSs of 22.7 million for the second quarter of 2017. Each ADS represents five ordinary shares of the Company.

First Six Months of 2018 Financial Results

Net revenuesfor the first six months of 2018 were $26.2 million,an increase of 43.3% compared with $18.3 million in the first six months of 2017.

Gross profitfor the first six months of 2018 was $16.7 million,an increase of 83.2% compared with $9.1 million in the first six months of 2017.

Net loss attributable toChina FinanceOnlinefor the first six months of 2018 was $9.5 million,compared to a net loss of $19.9 million in the first six months of 2017.

Fully diluted loss per ADSattributable to China Finance Onlinewas $0.42 for the first six months of 2018,compared with fully diluted loss of $0.88 for the first six months of 2017.

As of June 30,2018,total cash and cash equivalents,restricted cash and short-term investments were $17.0 million.

Total shareholders' equity of China Finance Online was $45.4 million as of June 30,2018.

Recent Developments

Partnership with the world-leading enterprise service provider,YonYou Network Technology (600588.SS),for corporate intelligent asset allocation

On August 18th,the Company and YonYou Network Technology ("YonYou") entered into a partnership and launched the first financial product,"Enterprise Xianjin Bao",on YonYou Financial Cloud platform,aiming to manage enterprises' liquid assets to produce steady returns. On such platform,China Finance Online will provide its intelligent corporate cash management solutions to over 4 million corporate customers and other organizational customers of YonYou. Built upon the Company's extensive research of comprehensive fund performances and intelligent asset allocation,this cash management product will help YonYou's customers to maximize the efficiency of their funds.

Lingxi Robo-Advisor recorded strong performance in second quarter of 2018

In the second quarter of 2018,the Chinese stock market experienced one of the largest sell-offs,pushing the quarterly loss of Shanghai Composite Index to 10.1% and year-to-date loss to 13.9%. However,the Company's Robo-Advisor product,Lingxi,posted an average loss of 0.5% in the second quarter of 2018 and an average return of 0.7% gain in the first six months of 2018,with an average drawdown rate of 2.1% in the second quarter of 2018 and 4.6% in the first six months of 2018,respectively. These results significantly outperformed the Shanghai Composite Index for investment return with a substantially lower drawdown. According to China Finance Online's internal research,Lingxi's performance in the first six months of 2018 also exceeded most of its peer products in the market with its better return and lower drawdown. In the second quarter of 2018,one of the best-performing strategies by Lingxi produced an annualized return of 6.0%.

Since its inception in late 2016,Lingxi provides Chinese middle-class retail investors with a wide array of investment combinations and personalized global asset allocations through Chinese domestic mutual funds. Lingxi Platinum Product,catering for mass affluent investors in China,outperformed the average level of public fund- of- funds for investment return with a significantly lower drawdown in the second quarter of 2018. During the second quarter,Shanghai-Shenzhen 300 Index suffered a 9.9% loss,while Lingxi Platinum Product core strategy was only down 1.4%. Lingxi Platinum Product alleviated the broad market sell-off impact to its clients and demonstrated the resilience and efficiency of its multiple strategy global asset allocation program.

Class Action against the Company is officially closed

The Company have received a court judgement on the class action lawsuit (Wang et al.,v. China Finance Online,Case no. 1:15-cv-07894-RMB) dated August 10,2018 in which the court ordered to close this case. As with all judgments in federal court,parties may appeal a judgment within 30 days after such judgment is entered. The 30-day deadline for appeals has passed,and no appeals have been filed by any objecting shareholders or other parties. The case is officially closed.

Conference Call Information

The management will host a conference call on September 13,2018 at 8:00 p.m. U.S. Eastern Time (8:00 a.m. Beijing/Hong Kong time September 14,2018). Dial-in details for the earnings conference call are as follows:

US: 1-800-742-9301

Hong Kong: 800-906-648

Singapore: 800-616-2313

China: 800-870-0210 or 400-120-3170

Conference ID: 2366699

Please dial in 10 minutes before the call is scheduled to begin and provide the conference ID to join the call.

A recording of the call will be available on China Finance Online's website under the investor relations section.

In addition,a live and archived webcast of the conference call will be available at https://edge.media-server.com/m6/p/6pvony2j.

About China Finance Online

China Finance Online Co. Limited is a leading web-based financial services company that provides Chinese retail investors with online access to securities trading services,as well as financial database and analytics services to institutional customers. The Company's prominent flagship portal site,www.jrj.com,is ranked among the top financial websites in China. In addition to the web-based securities trading platform,the Company offers basic financial software,information services and securities investment advisory services to retail investors in China. Through its subsidiary,Shenzhen Genius Information Technology Co. Ltd.,the Company provides financial database and analytics to institutional customers including domestic financial,research,academic and regulatory institutions. China Finance Online also provides brokerage services in Hong Kong.

Safe Harbor Statement

This press release contains forward-looking statements which constitute "forward-looking" statements within the meaning of Section 21E of the Securities Exchange Act of 1934,as amended,and as defined in the U.S. Private Securities Litigation Reform Act of 1995. The statements contained herein reflect management's current views with respect to future events and financial performance. These forward-looking statements are subject to certain risks and uncertainties that could cause the actual results to differ materially from those in the forward-looking statements,all of which are difficult to predict and many of which are beyond the control of the Company.These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates" and similar statements. Among other things,this release contains the following forward-looking statements regarding:

our prospect and our ability to attract newusers;

our prospect on building a comprehensive wealth management ecosystem through providing a fully-integrated online communication and securities-trading platform;

our prospect on stabilization in cash attrition and improvement of our financial position;

our initiatives to address customers' demand for intuitive online investment platforms and alternative investment opportunities; and

the market prospect of the business of securities-trading,securities investment advisory and wealth management.

Such statements involve certain risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements,which risk factors and uncertainties include,amongst others,changing customer needs,regulatory environment and market conditions that we are subject to; the uneven condition of the world and Chinese economies that could lead to volatility in the equity markets and affect our operating results in the coming quarters; the impact of the changing conditions of the mainland Chinese stock market,mainland Chinese precious metals exchanges,Hong Kong stock market and global financial markets on our future performance; the unpredictability of our strategic transformation and growth of new businesses; the prospect of our margin-related business and the degree to which our implementation of margin account screening and ongoing monitoring will yield successful outcomes; the degree to which our strategic collaborations with partners will yield successful outcomes; the prospects for China's high-net-worth and middle-class households; the prospects of equipping our customer specialists with new technology,tools and financial knowledge; wavering investor confidence that could impact our business; and possible non-cash goodwill,intangible assets and investment impairments may adversely affect our net income. Further information regarding these and other risks is included in the Company's filings with the U.S. Securities and Exchange Commission,including its annual report on Form 20-F under "Forward-Looking Information" and "Risk Factors". The Company does not undertake any obligation to update any forward-looking statement as a result of new information,future events or otherwise,except as required under applicable law.

For more information,please contact:

China Finance Online

+86-10-8336-3100

ir@jrj.com

Kevin Theiss

(212) 521-4050

kevin.theiss@awakenlab.com

-- Tables Follow –

China Finance Online Co. Limited

UNAUDITED CONDENSED CONSOLIDATED BALANCE SHEETS

(In thousands of U.S. dollars)

Jun. 30,2018

Dec. 31,2017

Assets

Current assets:

Cash and cash equivalents

16,009

38,693

Restricted cash

-

2,036

Trust bank balances held on behalf of customers

32,950

39,169

Accounts receivable,net - others

7,960

8,977

Accounts receivable,net - Margin clients

14,943

8,011

Short-term investments

952

533

Prepaid expenses and other current assets

4,007

4,198

Total current assets

76,821

101,617

Long-term investments,net

2,498

2,531

Property and equipment,net

5,589

6,885

Acquired intangible assets,net

-

96

Rental deposits

1,101

1,141

Goodwill

108

108

Deferred tax assets

1,307

1,621

Other deposits

466

605

Total assets

87,890

114,604

Liabilities and equity

Current liabilities:

Deferred revenue,current (including deferred revenue,current of the

consolidated variable interest entities without recourse to China Finance

Online Co. Limited $5,996 and $8,477 as of June 30,2018 and December

31,2017,respectively)

6,980

9,371

Accrued expenses and other current liabilities (including accrued

expenses and other current liabilities of the consolidated variable interest

entities without recourse to China Finance Online Co. Limited $3,369 and

$6,109 as of June 30,2018 and December 31,respectively)

5,260

9,953

Contingent liability (including contingent liability of the consolidated

variable interest entities without recourse to China Finance Online Co.

Limited nil and nil as of June 30,respectively)

-

3

Amount due to customers for trust bank balances held on behalf of

customers (including amount due to customers for trust bank balances

held on behalf of customers of the consolidated variable interest entities

without recourse to China Finance Online Co. Limited $3,341 and $5,375

as of June 30,respectively)

32,169

Accounts payable (including accounts payable of the consolidated

variable interest entities without recourse to China Finance Online Co.

Limited $1,417 and $1,067 as of June 30,

respectively)

5,855

9,462

Income taxes payable (including income taxes payable of the

consolidated variable interest entities without recourse to China Finance

Online Co. Limited $(2) and $484 as of June 30,

2017,respectively)

67

553

Total current liabilities

51,112

68,511

Deferred tax liabilities (including deferred tax liabilities of the

consolidated variable interest entities without recourse to China Finance

Online Co. Limited $39 and $218 as of June 30,respectively)

41

237

Deferred revenue,non-current (including deferred revenue,non-current

of the consolidated variable interest entities without recourse to China

Finance Online Co. Limited nil and $25 as of June 30,respectively)

63

144

Total liabilities

51,216

68,892

Noncontrolling interests

(8,763)

(8,335)

Total China Finance Online Co. Limited Shareholders' equity

45,437

54,047

Total liabilities and equity

87,604

China Finance Online Co. Limited

UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME

(in thousands of U.S. dollars,except share and ADS related data)

Three months ended

Six months ended

Jun. 30,

2018

Jun. 30,

2017

Mar. 31,

2017

Net revenues

12,927

9,615

13,280

26,207

18,287

Cost of revenues

(4,464)

(4,526)

(5,055)

(9,519)

(9,176)

Gross profit

8,463

5,089

8,225

16,688

9,111

Operating expenses

General and administrative (includes

share-based compensation expenses of

$564,$784,$578,$1,142 and $1,621

respectively)

(3,003)

(3,863)

(3,252)

(6,255)

(7,975)

Sales and marketing (includes share-

based compensation expenses of $65,

$22,$68,$133 and $58,respectively)

(6,586)

(7,331)

(6,243)

(12,829)

(15,674)

Product development (includes share-

based compensation expenses of $64,$63,$127 and $83,respectively)

(3,764)

(4,253)

(3,767)

(7,531)

(8,553)

Loss from impairment of intangible

assets

-

(292)

-

-

(292)

Total operating expenses

(13,353)

(15,739)

(13,262)

(26,615)

(32,494)

Government subsidies

-

-

-

-

230

Income (loss) from operations

(4,890)

(10,650)

(5,037)

(9,927)

(23,153)

Interest income

18

119

60

78

193

Interest expense

(1)

(1)

-

(1)

(2)

Short-term investment income,net

(80)

(122)

1

(79)

(37)

Gain(loss)on the interest sold and

retained noncontrolling investment

1

1,147

(2)

(1)

409

Gain from sale of equity method

investment

-

111

-

-

111

Equity method investment income

(2)

(1)

(1)

(3)

(9)

Other income (loss),net

69

(323)

(378)

(309)

(559)

Exchange gain (loss),net

66

39

47

113

60

Income (loss) before income tax

expenses

(4,819)

(9,681)

(5,310)

(10,129)

(22,987)

Income tax expenses

133

(5)

(268)

(135)

(517)

Net income (loss)

(4,686)

(9,686)

(5,578)

(10,264)

(23,504)

Less: Net income (loss) attributable to

the noncontrolling interest

(348)

(1,387)

(419)

(767)

(3,596)

Net income (loss) attributable to China

Finance Online Co. Limited

(4,338)

(8,299)

(5,159)

(9,497)

(19,908)

Net income (loss)

(4,504)

Changes in foreign currency translation

adjustment

(479)

1,045

399

(80)

1,726

Net unrealized gain on available-for-

sale securities,net of tax effects of

nil,nil,nil and nil respectively

-

(71)

-

-

(106)

Other comprehensive income (loss),net

of tax

(479)

974

399

(80)

1,620

Comprehensive income (loss)

(5,165)

(8,712)

(5,179)

(10,344)

(21,844)

Less: comprehensive income (loss)

attributable to noncontrolling interest

(348)

(1,596)

Comprehensive income (loss)

attributable to China Finance Online

Co. Limited

(4,817)

(7,325)

(4,760)

(9,577)

(18,288)

Net income (loss) per share

attributable to China Finance Online

Co. Limited

Basic

(0.04)

(0.07)

(0.05)

(0.08)

(0.18)

Diluted

(0.04)

(0.07)

(0.05)

(0.08)

(0.18)

Net income (loss) per ADS attributable to

China Finance Online Co. Limited

Basic

(0.19)

(0.37)

(0.23)

(0.42)

(0.88)

Diluted

(0.19)

(0.37)

(0.23)

(0.42)

(0.88)

Weighted average ordinary shares

Basic

113,866,602

113,586,708

113,846,041

113,856,379

113,559,775

Diluted

113,775

Weighted average ADSs

Basic

22,773,320

22,717,342

22,769,208

22,771,276

22,711,955

Diluted

22,955

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