SK Telecom Wins Global Mobile Awards 2019

- The company's 'AI-based Media Recommendation Technology' selected as the winner of the 'Best Mobile Video Content Service' category at this year's Global Mobile Awards

- "SK Telecom will continue to strengthen its competitiveness in media platforms through further enhancement of AI-based video search technologies."

SEOUL,South Korea,Feb. 26,2019 --SK Telecom (NYSE:SKM) today announced that the company won the 'Best Mobile Video Content Service' category of the GSMA Global Mobile Awards (GLOMO Awards) 2019,held as part of 2019 MWC Barcelona.

SK Telecom,the largest mobile operator in Korea,today announced that the company’s ‘AI-based Media Recommendation Technology’ won the ‘Best Mobile Video Content Service’ category of the GSMA Global Mobile Awards (GLOMO Awards) 2019,held as part of MWC Barcelona. The ‘Best Mobile Video Content Service’ categaory is presented to the most compelling video service and technology. (Left) Jeon Jin-soo,VP and Head of Media Labs of SK Telecom,(Right) Larry Madowo,host at 2019 GLOMO Awards.

Organized by GSMA,which represents the interests of mobile operators globally,the GLOMO Awards recognize and celebrate all contributions made to the evolving and developing mobile industry. The Awards are judged by independent industry experts,analysts,academic and journalists,and the winners are announced on-site throughout the MWC exhibition.

The 'Best Mobile Video Content Service' category is presented to the most compelling mobile video service and technology.

In February 2018,SK Telecom and its internet service subsidiary SK Broadband collaboratively commercialized the keyword-based recommendation technology and applied it to Btv (IPTV service) and oksusu (mobile OTT service). This technology enables users to navigate through video contents based on keywords extracted from texts such as synopses,reviews and comments.

Moreover,since developing its 'AI-based Media Recommendation Technology' in September 2018,the two companies have been actively applying the technology to both Btv and oksusu.

AI-based Media Recommendation Technology features an video analysis-based scene search,which enables users to select specific scenes from a movie,and a personalized content recommendation engine that suggests video contents based on the users' preference.

With AI-based Media Recommendation Technology,users can select specific scenes in a movie by the actors that appear or by a specific action that is taking place,and view an optimal list of contents based on viewing history.

"SK Telecom has taken video analysis-based scene search and personalized content recommendation to the next level through the application of deep learning technologies," said Jeon Jin-soo,Vice President and Head of Media Labs of SK Telecom. "We will continue to make efforts to bring innovative changes to customers' media-watching experience by applying the AI-based media technologies to broader areas of our media business."

About SK Telecom

SK Telecom is the largest mobile operator in Korea with nearly 50 percent of the market share. As the pioneer of all generations of mobile networks,the company has launched the fifth generation (5G) network on December 1,2018. The company is not only leading innovations in the field of mobile network,but is also creating unprecedented value in areas such as media,security and commerce. In the Fourth Industrial Revolution,SK Telecom will inspire the world,building a future beyond expectations.

For more information,please contact skt_press@sk.comor sktelecom@bm.com

Media Contact

Yong-jae Lee

SK Telecom Co.,Ltd.

(822) 6100-3838

(8210) 3129 6880

yjlee6880@sk.com

Ha-young Lee

BCW Korea

(822) 3782 6421

Hayoung.Lee@bcw-global.com

Photo - https://mma.prnewswire.com/media/826970/SK_Telecom_Award.jpg