Bitauto Holdings Limited Announces Change of Venue for 2019 Annual General Meeting on December 19, 2019

BEIJING,Nov. 27,2019 --Bitauto Holdings Limited ("Bitauto" or the "Company") (NYSE:BITA),a leading provider of internet content & marketing services,and transaction services for China's fast-growing automotive industry,today announceda change of venue for its 2019 annual general meeting of shareholders to be held at 10:00 a.m. (Beijing Time) on December 19,2019. Due to the current events in Hong Kong,the venue of the meeting has been changed to JingAn Kerry Centre,Tower II,46th Floor,1539 Nanjing West Road,Shanghai 200040,China.

About Bitauto Holdings Limited

Bitauto Holdings Limited (NYSE: BITA) is a leading provider of internet content & marketing services,and transaction services for China's fast-growing automotive industry. Bitauto's business consists of three segments: advertising and subscription business,transaction services business and digital marketing solutions business.

Bitauto's advertising and subscription business provides a variety of advertising services to automakers through the bitauto.comwebsite and corresponding mobile apps which provide consumers with up-to-date automobile pricing and promotional information,specifications,reviews and consumer feedback. Bitauto also provides transaction-focused online advertisements and services for promotional activities to its business partners,including automakers,automobile dealers,auto finance partners and insurance companies. Bitauto offers subscription services via its SaaS platform,which provides web-based and mobile-based integrated digital marketing solutions to new car automobile dealers in China. The SaaS platform enables automobile dealer subscribers to create their own online showrooms,list pricing and promotional information,provide automobile dealer contact information,place advertisements and manage customer relationships to help them reach a broad set of purchase-minded customers and effectively market their automobiles to consumers online.

Bitauto's transaction services business is primarily conducted by its controlled subsidiary,Yixin Group Limited (SEHK: 2858),a leading online automobile finance transaction platform in China,which provides transaction platform services as well as self-operated financing services.

Bitauto's digital marketing solutions business provides automakers with one-stop digital marketing solutions,including website creation and maintenance,online public relations,online marketing campaigns,advertising agent services,big data applications and digital image creation.

For more information,please visit ir.bitauto.com.

For investor and media inquiries,please contact:

Suki Li

Bitauto Holdings Limited

Phone: +86-10-6849-2145

ir@bitauto.com

Clarisse Pan

Foote Group

Phone: +86-10-8429-9544

bitauto@thefootegroup.com

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