SAP appoints Fabian Padilla Crisol as Managing Director of Hong Kong to accelerate customer growth as intelligent enterprises

HONG KONG,Nov.29,2019 -- SAP SE (NYSE: SAP) today announced the appointment of Fabian Padilla Crisol as the Managing Director of SAP Hong Kong.

Mr. Padilla Crisol brings two decades of strategic,executive,and product development experience at SAP to this role in Hong Kong. Recently relocated from SAP headquarters in Walldorf,he will champion SAP's customer-first approach,support enterprise customers in navigating complex digital landscapes,and lead the Hong Kong team to explore new growth opportunities through innovation. He will report to Mark Gibbs,Global Executive Vice President,SAP SE and President,SAP Greater China.

"Fabian is a motivational leader at SAP. His business acumen and team building has delivered terrific results," said Mr. Gibbs. "With him out in front,SAP Hong Kong will ensure our large,strategic customers continue to see value from our enterprise applications portfolio,as well as help new customers scale their businesses with our innovative solutions."

"I am very excited to lead SAP Hong Kong to help customers accelerate growth as intelligent enterprises,powered by SAP's best-in-class applications," said Mr. Padilla Crisol. "Hong Kong's digital landscape is full of opportunities for companies to take advantage of the latest technologies to become more efficient,deliver better customer and employee experiences,and transform their businesses to move ahead of their competition."

Mr. Padilla Crisol has held various roles in solution development,project implementation,sales management,and strategic counselling at SAP. He has led multi-cultural teams across Asia Pacific and Japan,EMEA and the Americas,spearheaded successful transformation programs,and developed new business ecosystems.

His most recent positions included providing counsel and support to SAP Executive Board members Jennifer Morgan,now SAP co-CEO,and Adaire Fox-Martin,in running strategic projects within the Global Customer Operations organization. He earlier served as Global Vice President of Global Customer Operations and was Head of Strategic Finance Projects Delivery at SAP headquarters in Walldorf,Germany.

Mr. Padilla Crisol holds a master's degree from the University of Mannheim.

About SAP

As the Experience Company powered by the Intelligent Enterprise,SAP is the market leader in enterprise application software,helping companies of all sizes and in all industries run at their best: 77% of the world's transaction revenue touches an SAP® system. Our machine learning,Internet of Things (IoT),and advanced analytics technologies help turn customers' businesses into intelligent enterprises. SAP helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want-- without disruption. Our end-to-end suite of applications and services enables more than 437,000 business and public customers to operate profitably,adapt continuously,and make a difference. With a global network of customers,partners,employees,and thought leaders,SAP helps the world run better and improve people's lives. For more information,visit www.sap.com.

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