ATIF Holdings Limited Provides Support to Anti-Epidemic Philanthropic Efforts in the United States

SHENZHEN,China,July 23,2020 --ATIF Holdings Limited (Nasdaq: ATIF,the "Company"),a company providing business consulting services and multimedia services in Asia,today announced that the Company has provided its support to help fight the coronavirus outbreak in New York City and Los Angeles.

As the coronavirus continues to spread throughout the world,the Company and Mr. Jun Liu,President and Chairman of the Board,donated 300,000 masks to the hardest hit cities including New York and Los Angeles,which were then distributed to hospitals,government offices,public security services,and securities exchange. In addition,the Company recently contributed to the fundraising efforts organized in the name of a 13-year-old boy from Claremont,Los Angeles,who died after showing coronavirus symptoms but was not diagnoseddue to being tested negative for the virus.

The Company and Mr. Liu have donated nearly 2 million masks to Shenzhen and Wuhan,China since the outbreak of COVID-19 when masks were in short supply. The masks donated were some of the few that first arrived in the hardest hit epidemic areas,which helped alleviate the pressure on medical staff and slow down the spread of the virus.

Mr. Liu said,"These philanthropic efforts supported the US public in need of help and also greatly enhanced the image of Chinese enterprises in the eyes of the public. I'm really glad that the masks donated to New York,Shenzhen and Wuhan helped play a role in preventing people from getting infected,or suffering from the virus as we believe that the mask is one of the most effective methods of helping to slow down the spread of COVID-19."

About ATIF Holdings Limited

Headquartered inShenzhen,ATIF Holdings Limited ("ATIF") is a company providing business consulting services to small and medium-sized enterprises inAsia,including going public consulting services,international business planning and consulting services,and financial media services.ATIFhas advised several enterprises inChinain their plans to become publicly listed in theU.S.Through its majority-owned subsidiary,Leaping Group Co.,Ltd.,ATIFalso provides multimedia services and is engaged in three major businesses,including multi-channel advertising,event planning and execution,film and TV program production and movie theater operations.ATIFoperates the largest pre-movie advertising network inHeilongjiang ProvinceandLiaoning ProvinceofChinaand also provides advertising services in elevators and supermarkets.ATIFis often hired to plan both online and offline advertising campaigns and to produce related advertising material. In addition,ATIFinvests in films and TV programs and distributes them in movie theaters or through online platforms.For more information,please visithttps://ir.atifchina.com/.

Forward-Looking Statements

Certain statements made in this release are "forward looking statements" within the meaning of the "safe harbor" provisions of the United States Private Securities Litigation Reform Act of 1995. When used in this press release,the words "estimates," "projected," "expects," "anticipates," "forecasts," "plans," "intends," "believes," "seeks," "may," "will," "should," "future," "propose" and variations of these words or similar expressions (or the negative versions of such words or expressions) are intended to identify forward-looking statements. These forward-looking statements are notguaranteeof future performance,conditions or results,and involve a number of known and unknown risks,uncertainties,assumptions and other important factors,many of which are outside the Company's control,that could cause actual results or outcomes to differ materially from those discussed in the forward-looking statements. Important factors,among others,are: future financial and operating results,including revenues,income,expenditures,cash balances and other financial items; ability to manage growth and expansion; current and future economic and political conditions;abilityto compete in an industry with low barriers to entry; ability to continue to operate through our VIE structure; ability to obtain additional financing in the future to fund capital expenditures; ability to attract new clients and further enhance brand recognition; ability to hire and retain qualified management personnel and key employees; trends and competition in the financial consulting services industry; a pandemic or epidemic; and other factors listed in the Company's annual report on Form 20-F and otherdocumentsfiled with the Securities and Exchange Commission. The Company undertakes no obligation to update forward-looking statements to reflect subsequent occurring events or circumstances,or changes in its expectations,except as may be required by law. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable,it cannot assure you that such expectations will turn out to be correct,and the Company cautions you that actual results may differ materially from the anticipated results expressed or implied by the forward-looking statements we make. You should notrely upon forward-looking statements as predictions of future events. Forward-looking statements represent our management's beliefs and assumptions only as of the date such statements are made. These forward-looking statements are made as of the date of this news release.

For more information,please contact Investor Relations at:

EverGreen Consulting Inc.

Janice Wang

+86-13811768559

+1-908-510-2351

IR@changqingconsulting.com

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