ATIF Holdings Limited Signs Strategic Collaboration with Shenzhen Dah Sing Geek Association to Facilitate Rapid Development of Geek Industry

SHENZHEN,China,Nov. 4,2020 -- ATIF Holdings Limited (Nasdaq: ATIF,the "Company"),a company providing business consulting and multimedia services in Asia and North America,today announced that through its viable interest entity,Qianhai Asia Times (Shenzhen) International Finance Services Co. Ltd.,the Company signeda strategic collaboration agreement with Shenzhen Dah Sing Geek Association ("Shenzhen Geek Association") for its online financial and consulting service platform IPOEX.com ("IPOEX"),targeting at nationwide innovative technology companies in geek industry.

Based on the strategic collaboration,Shenzhen Geek Association will serve as one of IPOEX's corporate client channels,making fullest use of itsprofessional geek platform,deep government connections and strong industry consolidation expertise to attract innovative technology companies with high growth potential to become members of IPOEX. IPOEX will offer a variety of online and offline consulting services for its members including,but not limited to,education on global financial system,fundraising advisory,project incubation,initial public offering-related advisory,etc.

Mr. Pishan Chi,CEO of the Company commented,"We look forward to cooperating withShenzhen Geek Association. Shenzhen Geek Association has a resourceful platform that brings together top technology experts to promote innovative technological achievements to serve the innovation and entrepreneurship development of the geek community. We believe through our strategic collaboration,we will be able to provide comprehensive financial and listing consulting services for local companies,to assist them to make debuts on global capital markets and to promote the rapid development of innovative technology companies in Shenzhen and cities across the country."

About Shenzhen Dah Sing Geek Association

Established on January 6,2017,Shenzhen Dah Sing Geek Association ("Shenzhen Geek Association") is the first community organization in China to serve the innovation and entrepreneurship of the geek community. Shenzhen Geek Association aims to strengthen the connection between geeks and government departments and promote the development of the geek industry as its mission. Shenzhen Geek Association mainly provides services for members to understand policies,development strategies and plans of geek industry,and expresses suggestions and opinions to the government on behalf of the group. Shenzhen Geek Association also creates a high-level communication platform for members,governments,experts,scholars,and non-members to exchange information and develop strategies and plans for the geek industry.

About ATIF Holdings Limited

Headquartered inShenzhen,ATIF Holdings Limited ("ATIF") is a company providing business consulting services to small and medium-sized enterprises inAsia,including going public consulting services,international business planning and consulting services,and financial media services.ATIF operates an internet-based financial consulting service platform IPOEX.com,which provides prestige membership services including online capital market information,pre-IPO education and matchmaking services between SMEs and financing institutions. ATIFhas advised several enterprises inChinain their plans to become publicly listed in theU.S.Through its majority-owned subsidiary,Leaping Group Co.,Ltd.,ATIFalso provides multimedia services and is engaged in three major businesses,including multi-channel advertising,event planning and execution,film and TV program production and movie theater operations.ATIFoperates the largest pre-movie advertising network inHeilongjiang ProvinceandLiaoning ProvinceofChinaand also provides advertising services in elevators and supermarkets.ATIFis often hired to plan both online and offline advertising campaigns and to produce related advertising material. In addition,ATIFinvests in films and TV programs and distributes them in movie theaters or through online platforms.ATIF is also one of majority shareholders ofAeroCenturyCorp. (NYSE American: ACY) which is an independent global aircraft operating lessor and finance company specializing in leasing regional jet and turboprop aircraft and related engines to airlines and commercial users worldwide.For more information,please visithttps://ir.atifchina.com/.

Forward-Looking Statements

Certain statements made in this release are "forward looking statements" within the meaning of the "safe harbor" provisions of the United States Private Securities Litigation Reform Act of 1995. When used in this press release,the words "estimates," "projected," "expects," "anticipates," "forecasts," "plans," "intends," "believes," "seeks," "may," "will," "should," "future," "propose" and variations of these words or similar expressions (or the negative versions of such words or expressions) are intended to identify forward-looking statements. These forward-looking statements are notguaranteeof future performance,conditions or results,and involve a number of known and unknown risks,uncertainties,assumptions and other important factors,many of which are outside the Company's control,that could cause actual results or outcomes to differ materially from those discussed in the forward-looking statements. Important factors,among others,are: future financial and operating results,including revenues,income,expenditures,cash balances and other financial items; ability to manage growth and expansion; current and future economic and political conditions;abilityto compete in an industry with low barriers to entry; ability to continue to operate through our VIE structure; ability to obtain additional financing in the future to fund capital expenditures; ability to attract new clients and further enhance brand recognition; ability to hire and retain qualified management personnel and key employees; trends and competition in the financial consulting services industry; a pandemic or epidemic; and other factors listed in the Company's annual report on Form 20-F and otherdocumentsfiled with the Securities andExchange Commission. The Company undertakes no obligation to update forward-looking statements to reflect subsequent occurring events or circumstances,or changes in its expectations,except as may be required by law. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable,it cannot assure you that such expectations will turn out to be correct,and the Company cautions you that actual results may differ materially from the anticipated results expressed or implied by the forward-looking statements we make. You should notrely upon forward-looking statements as predictions of future events. Forward-looking statements represent our management's beliefs and assumptions only as of the date such statements are made. These forward-looking statements are made as of the date of this news release.

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