Yadea Announces Marketing Partnership with ADAC SE, Europe's Largest Mobility Club
MUNICH,Nov. 27,2020 -- Yadea Technology Group Co.,Ltd ("Yadea",01585.HK),China's leading e-moped brand,has today announced the launch of a marketing partnership with ADAC SE,Europe's largest mobility club headquartered in Munich,Germany. The partnership is together with the startup Rydies. The partnership will see Yadea's e-moped sold in Germany,and further accelerates the brand's global expansion strategy.
YADEA announced the launch of a marketing partnership with ADAC SE
Germany has continued to promote emission-free mobility with affordable e-bikes and e-mopeds,in order to reach its emissions reduction targets. Sales for the first half of this year in Germany's two-wheel vehicle market indicate that demand for electric bicycles and e-moped is set to reach a new high,with 1.1 million e-bikes sold between January and July 2020. E-moped (125 class) sales increased by amazing 59% until Aug. 2020 compared to the previous year.
Already the leader in China,Yadea is committed to becoming the world's leading manufacturer of electric two-wheel vehicles by continually investing in R&D,leading product innovations with advanced technology,integrating premium materials to improve vehicle quality,and championing a sustainable industry revolution.
With over 21 million members,ADAC is the world's second-largest automobile association. As part of the company's mission to electrify Germany,ADAC launched its e-Ride initiative: a cost-effective,flexible entry point into modern mobility. ADAC members can rent electric two-wheelers for a period of three to 12 months,which includes services such as insurance,repairs and a high-quality security lock. In addition,members enjoy discounts when purchasing e-bikes and e-mopeds. The partnership between Yadea and ADAC SE will see the Yadea G5 e-moped launched onto the ADAC e-Ride platform www.adac.e-ride-shop.de,where members can enjoy discounts on monthly subscriptions and of up to €1,200 on selected sales deals.
ADAC has always attached great importance to road safety,and its partnership with Yadea has reinforced the safety standards of the company's e-moped in line with leading global standards. Yadea has always placed the highest emphasis on the design,research and development of its vehicle safety systems,and uses military-grade standards in the design and conceptualization of its products.
Beyond safety,Yadea boasts five major technology R&D centers and has obtained 763 patents,including 36 patents for inventions. The brand is an industry leader in power systems,energy systems,intelligent systems and human-centric technologies,and was the industry's first to incorporate graphene battery technology into its products. YADEA has also built a complete global supply chain system; established partnerships with 16 leading global suppliers including Panasonic,Bayer and Berger; and built seven production bases around the world. Yadea's products are exported to over 88 countries,and the company boasts over 36 million users worldwide.
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About Yadea
23 years ago,Yadea planted a green dream to preserve the environment of the planet we live on. Yadea's vision is to revolutionize the transportation industry with a new generation of emissions-free travel products.