Capital Markets Industry Veteran Jun Liu to Lead Asset Management Team - Retains J.P. Morgan as Prime Broker and Appoints Ian Zhou As CEO of ATIF-1

LOS ANGELES,April26,2021 -- ATIF Holdings Limited (Nasdaq: ATIF,"ATIF",the "Group" or "We"),a holding group providing business and financial consulting in Asia and North America,announced that President and Chairman of the Board,Jun Liu has assembled a team of professionals with vast experience in capital markets and finance industry to enhance shareholder value for our investors,and appointed Ian Zhou as Chief Executive Officer of the Group's asset investment division.

ATIF's internal team achieved a satisfactory investment return in 2020. The outperformance led to a formal proposal to launch its asset management business in the second quarter of 2021. On April 26,2021,ATIF engaged JP Morgan as prime broker of the fund.

Headquartered in Los Angeles,California,ATIF Holdings Limited ("ATIF") is a holding group with asset management,investment holding and online financial information business with overseas business centers in Hong Kong and Shenzhen,China to support its global services. ATIF mainly provides IPO Advisory Services to small and medium-sized enterprises in Asia and North America. ATIF also operates an internet-based financial information service platformIPOEX.com,which provides prestige membership services including market information,pre-IPO education,IR media and matchmaking services between SMEs and financing institutions. ATIF has advised several enterprises in China in their plans to become publicly listed in the U.S. ATIF Inc. successfully filed the ATIF No.1 LP with SEC in Q1 2021,and formally launch securities investment service and investment advisory in Q2 2021. ATIF was awarded the "Top 10 Best Listed Companies 2019" from the "Golden Bauhinia Award",the highest award in Hong Kong's financial and securities industry. For more information,please visit https://ir.atifchina.com/.

Jun Liu is a successful entrepreneur. with over 20 years of experience in business start-ups and corporate management. He launched two companies that were later acquired by global enterprises and played an important role in another company's entry to the US Capital markets. In 2019,Jun successfully listed ATIF on Nasdaq,elevating the company's status in capital markets and further cemented his status in the finance industry landscape.

The newly formed asset management team assembles financial talent across the U.S. Newly appointed CEO Ian Zhou brings his depth of management and investment experience to ATIF-1. He has held several managerial positions in his previous roles,most recently leading ATIF's team in equity analytics and asset management. Ian holds a Master's degree in Management from Cal Poly Pomona and is a UCLA MBA candidate. The team also includes a number of qualified investment and asset management professionals who hold financial patents with over 20 years of experience in operating and managing securities firms and asset management companies. Together,these individuals bring their proven investment management strategies to ATIF-1.

Jun Liu,President and Chairman of the Board commented,"Our performance in 2020 validates our financial management strategy in the industry. We will continue to conduct in-depth research on the capital markets to provide best in class asset management services for investors."

"We believe current market conditions are favorable to our investment strategies and that there is vast potential in US capital markets," said Ian Zhou,CEO of ATIF- 1,"This is a great opportunity for us to demonstrate our proven success and create value for our shareholders."

Forward-Looking Statements

Certain statements made in this release are "forward looking statements" within the meaning of the "safe harbor" provisions of the United States Private Securities Litigation Reform Act of 1995. When used in this press release,the words "estimates," "projected," "expects," "anticipates," "forecasts," "plans," "intends," "believes," "seeks," "may," "will," "should," "future," "propose" and variations of these words or similar expressions (or the negative versions of such words or expressions) are intended to identify forward-looking statements. These forward-looking statements are notguaranteeof future performance,conditions or results,and involve a number of known and unknown risks,uncertainties,assumptions and other important factors,many of which are outside the Company's control,that could cause actual results or outcomes to differ materially from those discussed in the forward-looking statements. Important factors,among others,are: future financial and operating results,including revenues,income,expenditures,cash balances and other financial items; ability to manage growth and expansion; current and future economic and political conditions;abilityto compete in an industry with low barriers to entry; ability to obtain additional financing in the future to fund capital expenditures; ability to attract new clients and further enhance brand recognition; ability to hire and retain qualified management personnel and key employees; trends and competition in the financial consulting services industry; a pandemic or epidemic; and other factors listed in the Company's annual report on Form 20-F and otherdocumentsfiled with the Securities andExchange Commission. The Company undertakes no obligation to update forward-looking statements to reflect subsequent occurring events or circumstances,or changes in its expectations,except as may be required by law. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable,it cannot assure you that such expectations will turn out to be correct,and the Company cautions you that actual results may differ materially from the anticipated results expressed or implied by the forward-looking statements we make. You should notrely upon forward-looking statements as predictions of future events. Forward-looking statements represent our management's beliefs and assumptions only as of the date such statements are made. These forward-looking statements are made as of the date of this news release.

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