LG Display to Showcase Transparent OLED at IAA 2021 in Munich
SEOUL,South Korea,Sept. 7,2021 -- LG Display willshowcase its latest state-of-the-art Transparent OLED technology at the International Motor Show (IAA) 2021 held in Munich,Germany,from September 7thto 12th,together with world-leading material science and smart glass technology company Gauzy at its booth,Hall A1 – Booth number 93.
Through its first collaboration with Gauzy at IAA 2021,LG Display will let visitors experience the many entertainment and informative experiences that its 55-inch Transparent OLED panels can bring public transportation services when replacing their vehicle windows. Moreover,with its transparent OLED technology,the company will cooperate with Gauzy to replace windows in various types of transportation vehicles to enable smart and dynamic transparent displays.
LG Display is set to unveil a total of two 55-inch Transparent OLED displays. One is equipped with IGU (Insulated Glass Unit) technology,a special tempered glass that provides the strength to handle impact and vibration. The second product is laminated with Gauzy's SPD(Suspended Particle Device) Smart Glass technology,which enables high contrast ratios,thereby making the Transparent OLED even more adaptable to bright environments and shifting light conditions.
While SPD is on,a Transparent OLED screen can deliver clear visual content to show what is behind the display,increasing its potential for future Head-Up displays while making it a viable replacement for all greenhouse glazing where both information and a view of the outside is desired.
To create greater contrast when direct light hits,SPD technology dims the Transparent OLED panel to any desired opacity,blocking up to 99 percent of light and allowing high contrast and rich colors. With outstanding application potential in both automotive and built environments,this newly-unveiled Transparent OLED presents the future of signage to all kinds of settings.
Not only does LG Display's Transparent OLED displays for mobility boast strength and durability,but it also allows passengers to check transportation information at a glance and watch entertaining content on board,while giving advertisers the opportunity to get their products noticed.
"LG Display is pleased to showcase Transparent OLED displays designed for trains in the European market for the first time ever," said Cho Min-Woo,head of the Transparent OLED business at LG Display. "LG Display will bring new possibilities with its Transparent OLED to the signage and mobility markets while delivering innovative and trendy new ways for all kinds of companies to display information through eye-catching spatial designs and interior effects."
Eyal Peso,Gauzy CEO adds,"The future of displays is transparent,and it's here now. The ability to make any window active,multifunctional,and the ability to provide both visual and thermal comfort alongside communication is one of Gauzy's goals. By adding our LCG® smart glass technologies to glass and other technologies like LG Display's Transparent OLED,together,we are setting a new standard in signage."
LG Display Media Contact:
Jean Lee,Senior Manager,Global Communications
Email: jean.lee@lgdisplay.com
Gauzy Media Contact:
Brittany Kleiman Swisa,VP of Marketing
Email: brittany@gauzy.com
