iClick's iSmartGo Helps Thai E-Commerce Company Tawasala Build Chinese Online Retail Presence through the Power of Private Domain Traffic

HONG KONG,Sept. 29,2021 -- iClick Interactive Asia Group Limited ("iClick" or the "Company") (NASDAQ: ICLK),a leading enterprise and marketing cloud platform inChinathat empowers worldwide brands with full-stack consumer lifecycle solutions,is pleased to share that iClick's cross-border smart retail solution iSmartGo has helped Tawasala,an e-commerce marketplace featuring high-quality Thai skincare,FMCG,fashion and snacks products,to efficiently tap into China's enormous market.

After identifying the growing popularity of Thai products among Chinese consumers,Tawasala,co-founded by famous Thai actor Tae Sattawat,aims to penetrate the China retail market and scale its operations in China. In order to achieve this vision,iClick leveraged iSmartGo's advanced functionalities to help Tawasala efficiently establish its first-ever online presence in China and develop its private domain from scratch,specifically through:

Leveraging iSmartGo's proprietary all-in-one,SaaS-based platform to build a WeChat mini-program store for Tawasala with drag-and-drop widgets and marketing tools;

Providing one-stop cross-border logistics and payment solutions enabling Tawasala to easily and quickly establish a transaction bridge between its warehouse in Thailand and consumers in China;

Employing iClick's powerful data analytics technology to help analyze traffic and online consumer behavior across multiple channels to optimize marketing strategies and formulate consumer engagement decisions intelligently.

In addition to iSmartGo,iClick's Marketing Solutions offerings also enabled Tawasala to launch a number of smart advertising campaigns to reach its target audience precisely and direct traffic to Tawasala's newly established mini-program store. The campaigns leveraged iClick's proprietary data modeling technology and strategic marketing capabilities to more rapidly accelerate Tawasala's business expansion.

"Tawasala has been focused on identifying the most effective ways to benefit from the booming demand for Thai products in China," said Dr. Buakhao Sombutsaengurai,Founder of Tawasala. "We chose to ally with iClick based on its proven track record for successfully providing retail solutions to businesses looking to increase their penetration in China. With its cutting-edge technology,iClick's well-developed,cross-border smart retail solutions made it the clear choice for us to reach target Chinese consumers while solving the pain point of full supply chain management,including logistics and payment processing."

"The WeChat-based ecosystem was Tawasala's first choice to enter the China market due to the huge reach of private domain traffic in China," said Jian "T.J." Tang,iClick's Chairman,Chief Executive Officer,and Co-Founder. "Our implementation for Tawasala clearly demonstrates how iClick's integrated Enterprise and Marketing Solutions can generate value by introducing new traffic and fostering customer loyalty,thereby optimizing consumer lifecycle value. We are seeing more demand for cross-border e-commerce solutions from overseas markets that are experiencing decreased inbound travel from China due to the global pandemic. We look forward to capturing the robust market potential from this opportunity and replicating our success as we accelerate our Enterprise Solutions revenues' growth. We are pleased with our progress working with multinational companies clients to date,and are confident to speed up our cooperation with top-tier overseas brands leveraging our strong international client experience."

For more information about iSmartGo,please visit https://ismartgo.i-click.com/ or contact at e.solution@i-click.com.

About iClick Interactive Asia Group Limited

Founded in 2009,iClick Interactive Asia Group Limited (NASDAQ: ICLK) is a leading enterprise and marketing cloud platform inChina. iClick's mission is to empower worldwide brands to unlock the enormous market potential of smart retail. With its leading proprietary technologies,iClick's full suite of data-driven solutions helps brands drive significant business growth and profitability throughout the full consumer lifecycle. Headquartered inHong Kong,iClick currently operates in eleven locations acrossAsiaandEurope. For more information,please visitir.i-click.com.

Safe Harbor Statement

This announcement contains forward-looking statements,including those related to the Company's business strategies,operations and financial performance. These statements constitute "forward-looking" statements within the meaning of Section 21E of the Securities Exchange Act of 1934,as amended,and as defined in the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "confident" and similar statements. Such statements are based upon management's current expectations and current market and operating conditions and relate to events that involve known or unknown risks,uncertainties and other factors,all of which are difficult to predict and many of which are beyond the Company's control. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement,including but not limited to the following: the Company's fluctuations in growth; its success in implementing its mobile and new retail strategies,including extending its solutions beyond its core online marketing business; its success in structuring a CRM & Marketing Cloud platform; relative percentage of its gross billing recognized as revenue under the gross and net models; its ability to retain existing clients or attract new ones; its ability to retain content distribution channels and negotiate favourable contractual terms; market competition,including from independent online marketing technology platforms as well as large and well-established internet companies; market acceptance of online marketing technology solutions and enterprise solutions; litigation and negative publicity surroundings China -based companies listed in the U.S.; effectiveness of its algorithms and data engines; its ability to collect and use data from various sources; its ability to comply with existing or future laws and regulations related to data protection or data security; ability to integrate and realize synergies from acquisitions,investments or strategic partnership; the duration of the COVID-19 outbreak,including the emergence of COVID variants,and its potential impact on the Company's business and financial performance; fluctuations in foreign exchange rates; general economic conditions in China and other jurisdictions where the Company operates; and the regulatory landscape in China and other jurisdictions where the Company operates. Further information regarding these and other risks is included in the Company's annual report on Form 20-F and other filings with the SEC. All information provided in this press release and in the attachments is as of the date of this press release,and the Company undertakes no obligation to update any forward-looking statement,except as required under applicable law.

For investor and media inquiries,please contact:

In China:

In the United States:

iClick Interactive Asia Group Limited

Core IR

Lisa Li

Tom Caden

Phone: +86-21-3230-3931 #866

Tel: +1-516-222-2560

E-mail: ir@i-click.com

E-mail: tomc@coreir.com

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