LINK Mobility integrated into Emarsys' (SAP) omnichannel customer engagement platform

OSLO,Norway,Nov. 23,2021 --LINK Mobility (LINK) announcesintegration into Emarsys' omnichannel customer engagement platform as an approved SMS aggregator.

Today,LINK,aleadingglobalCommunications Platform as a Service (CPaaS)provider,announce itsnewrelationship with Emarsys,anSAPcompanythatempowersdigital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes.Emarsys is the platform of choice for over 1,650customers globally,deliveringpredictable,profitable outcomes thatcustomersdemandwithhighly personalized omnichannel experiences.

As an approved and integrated native SMS aggregator within the Emarsys platform, LINK enables both mobile terminated and mobile originated SMS messages within all the SMS modules of the platform. Within the platform,ad-hoc batch SMS campaignsarelaunched quickly and easily via one simple interface,withrecurring and on-event transactional SMS messagesbeing sentvia Automation Center programs in a multichannel approach.Customerscan benefit from out-of-the-box Emarsys features,like unsubscribe URLs,andinbound message keywords.The Emarsys platform, in combination with LINK's expertise and experience in providing omnichannel solutions, allows Emarsys customers to focus on scalable,personalized interactions with their customers.    

"We are delighted with our integration within the Emarsys platform as a native SMS aggregator.AllEmarsys customerscan benefit from LINK's quality SMS services throughout the platform,allowing them to launch batch SMS campaigns or add transactional messages to existing AutomationCenterprograms. Wewill continue to work with Emarsys to revolutionizethe customer journey." – Fredrik Nyman,Chief Commercial Officer for LINK Mobility Group

Kris Dimitroff,Global Head of Technology Partnerships at Emarsys said,"We have worked with Link Mobility on a commercial levelfor several years,to expand our collectivefootprintintheNordicsand globally.NowthatourSMSintegration is operational,wecan drivepredictable,profitablecustomer engagementresultsfor our increasingly large cohort ofbrandsusing SMS."

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