36Kr Holdings Inc. Reports Second Quarter 2022 Unaudited Financial Results

BEIJING,Aug. 24,2022 -- 36Kr Holdings Inc. ("36Kr" or the "Company" or "We") (NASDAQ: KRKR),a prominent brand and a pioneering platform dedicated to serving New Economy participants in China,today announced its unaudited financial results for the second quarter ended June 30,2022.

Second Quarter 2022 Highlights

Number of followers[1] as of June 30,2022 reached 25.1 million,an increase of 20.0% from 20.9 million as of June 30,2021.

Total revenues increased by 13.4% to RMB81.7 million (US$12.2 million) in the second quarter of 2022,from RMB72.1 million in the same period of 2021.

Revenues from online advertising services increased by 11.8% to RMB57.8 million (US$8.6 million) in the second quarter of 2022,from RMB51.7 million in the same period of 2021.

Enterprise value-added services revenues were RMB14.3 million (US$2.1 million) in the second quarter of 2022,remaining stable compared with the same period of 2021.

Revenues from subscription services increased by 58.2% to RMB9.5 million (US$1.4 million) in the second quarter of 2022,from RMB6.0 million in the same period of 2021.

Gross profit increased by 23.0% to RMB50.9 million (US$7.6 million) in the second quarter of 2022,from RMB41.4 million in the same period of 2021. Gross profit margin further improved to 62.3% in the second quarter of 2022,from 57.4% in the same period of 2021.

Net income was RMB9.0 million (US$1.3 million) in the second quarter of 2022,compared to net loss of RMB34.3 million in the same period of 2021.

As of June 30,2022,the Company had cash,cash equivalents and short-term investments of RMB194.3 million (US$29.0 million),compared to RMB171.1 million as of March 31,2022 and RMB149.6 million as of June 30,2021.

[1] "Number of followers" refers to the aggregate number of followers across the official accounts we own and/or operate on various social media and online platforms,including but not limited to Weixin,Weibo,Zhihu,Toutiao,Xinhua Net,Douyin and Bilibili.

Selected Operating Data

For the Three Months Ended

June 30,

2021

2022

Online advertising services

Number of online advertising services end customers

188

212

Average revenue per online advertising services end

customer (RMB'000)[2]

275.2

272.8

Enterprise value-added services

Number of enterprise value-added services end customers

50

48

Average revenue per enterprise value-added services end

customer (RMB'000)[3]

286.1

298.8

Subscription services

Number of individual subscribers

581

105

Average revenue per individual subscriber (RMB)[4]

1,420.0

119.2

Number of institutional investors

87

154

Average revenue per institutional investor (RMB'000)[5]

59.7

61.7

[2] Equals revenues generated from online advertising services for a period divided by the number of online advertising services end customers in the same period.

[3] Equals revenues generated from enterprise value-added services for a period divided by the number of enterprise value-added services end customers in the same period.

[4] Equals revenues generated from individual subscription services for a period divided by the number of individual subscribers in the same period.

[5] Equals revenues generated from institutional investor subscription services for a period divided by the number of institutional investors in the same period

Mr. Dagang Feng,Co-chairman and CEO of 36Kr,commented,"In the second quarter of 2022,despite the challenges posed by the COVID-19 resurgence and macroeconomic headwinds,we delivered robust double-digit revenue growth while also achieving profitability for the third consecutive quarter. Bolstered by our ever-growing brand influence and record-setting performance in user engagement,our followers exceeded 25 million as of the end of the second quarter,representing an increase of 20% year-over-year. Moreover,our 36Kr Enterprise Service Review platform continued to see a strong uptick in operational metrics and its commercialization also gradually started to kick in. These stellar results speak to 36K's relentless efforts to optimize our New Economy-focused content matrix,to diversify our products and service offerings,and to foster our ecosystem for entrepreneurs,investment communities as well as our user base. Moving forward,capitalizing on the immense and multiplying growth prospects brought by the era of digital transformation,we believe that we are well poised to create even more value in China's New Economy sector and empower more industry participants to achieve greater success."

Ms. Lin Wei,Chief Financial Officer of 36Kr,added,"Against the backdrop of pandemic and macroeconomic uncertainties,we achieved solid top-line growth in the second quarter,with a 13% year-over-year increase in total revenues,a strong testament to our businesses' resilience and vitality. Notably,our advertising revenues continued to soar,up 12% year-over-year to RMB58 million. In addition,through our multiple efforts to navigate the impact of stringent COVID-19 related prevention measures nationwide,we were able to maintain our enterprise value-added services revenues at stable level compared to a year ago,while our subscription services revenue recorded a remarkable growth of 58% year-over-year as we proactively executed certain services through online and virtual scenarios. Furthermore,as we continually optimized our cost structure and operation efficiency,we improved our gross profit margin to 62% in the second quarter and delivered yet another sequential quarter of profitability. Looking ahead,we will continue to hone our core capabilities and explore diversified growth avenues to drive monetization,while also strengthening our longstanding commitment to cultivating a compelling value proposition for more customers,users and investors."

Second Quarter 2022 Financial Results

Total revenuesincreased by 13.4% to RMB81.7 million (US$12.2 million) in the second quarter of 2022,from RMB72.1 million in the same period of 2021.

Online advertising services revenues increased by 11.8% to RMB57.8 million (US$8.6 million) in the second quarter of 2022,from RMB51.7 million in the same period of 2021. The increase was primarily attributable to more innovative marketing solutions we provided to our customers as well as proactive sales strategies we adopted to navigate the challenging environment during the quarter.

Enterprise value-added services revenues were RMB14.3 million (US$2.1 million) in the second quarter of 2022,largely flat compared with the second quarter of 2021 as we were able to maintain a relative stable level of enterprise value-added services despite the resurgence of the pandemic during the second quarter.

Subscription services revenues were RMB9.5 million (US$1.4 million) in the second quarter of 2022,compared to RMB6.0 million in the same period of 2021. The increase was primarily attributable to our continuous efforts to offer high-quality subscription products to our subscribers.

Cost of revenues was RMB30.8 million (US$4.6 million) in the second quarter of 2022,compared to RMB30.7 million in the same period of 2021.

Gross profitincreased by 23.0% to RMB50.9 million (US$7.6 million) in the second quarter of 2022,compared to RMB41.4million in the same period of 2021. Gross profit margin was 62.3% in the second quarter of 2022,compared to 57.4% in the same period of 2021.

Operating expenseswere RMB64.6 million (US$9.6million) in the second quarter of 2022,compared to RMB75.3million in the same period of 2021.

Sales and marketing expenses were RMB27.4 million (US$4.1 million) in the second quarter of 2022,compared to RMB33.4 million in the same period of 2021. The decrease was primarily attributable to the decrease in payroll-related expenses,share-based compensation expenses,marketing expenses and business travel related expenses.

General and administrative expenses were RMB23.8 million (US$3.6 million) in the second quarter of 2022,compared to RMB29.9 million in the same period of 2021. The decrease was primarily attributable to the decrease in allowance for credit losses and professional fees,partially offset by the increase in payroll-related expenses.

Research and development expenses were RMB13.4 million (US$2.0 million) in the second quarter of 2022,compared to RMB12.0 million in the same period of 2021. The increase was primarily attributable to the increase in payroll-related expenses,as we bolstered our research and development capabilities,especially for 36Kr Enterprise Review Platform.

Share-based compensation expenses recognized in cost of revenues,sales and marketing expenses,research and development expenses,as well as general and administrative expenses totaled RMB2.6 million (US$0.4 million) in the second quarter of 2022,compared to RMB3.3 million in the same period of 2021.

Other incomewas RMB22.7 million (US$3.4 million) in the second quarter of 2022,compared to other expenses of RMB0.4 million in the same period of 2021. The fluctuation was primarily attributable to investment income arising from fair value changes of long-term investments and more government grant received in the second quarter of 2022.

Income tax creditwas RMB10.0 thousand (US$1.5thousand) in the second quarter of 2022,compared to income tax expenses of RMB1.0 thousand in the same period of 2021.

Net income was RMB9.0 million (US$1.3million) in the second quarter of 2022,compared to net loss of RMB34.3 million in the same period of 2021. Non-GAAP adjusted net income[6] was RMB11.6million (US$1.7 million) in the second quarter of 2022,compared to adjusted net loss of RMB31.0 million in the same period of 2021.

Net income attributable to 36Kr Holdings Inc.'s ordinary shareholderswas RMB8.0million (US$1.2million) in the second quarter of 2022,compared to net loss attributable to 36Kr Holdings Inc.'s ordinary shareholders of RMB34.1 million in the same period of 2021.

Basic and diluted net income per ADS were both RMB0.195 (US$0.029) in the second quarter of 2022,compared to basic and diluted net loss per ADS of RMB0.834 in the same period of 2021.

[6] Non-GAAP adjusted income/(loss) represents net income/(loss) excluding share-based compensation expenses

Certain Balance Sheet Items

As of June 30,2022. The increase was mainly attributable to positive cash flow from operating activities.

Conference Call

The Company's management will host an earnings conference call at 8:00 AM U.S. Eastern Time on August 24,2022 (8:00 PM Beijing/Hong Kong Time on August 24,2022):

For participants who wish to join the call by phone,please access the link provided below to complete the pre-registration and dial in 5 minutes prior to the scheduled call start time. Upon registration,each participant will receive dial-in details to join the conference call.

Event Title:

36Kr Holdings Inc. Second Quarter 2022 Earnings Conference Call

Pre-registration link:

https://s1.c-conf.com/diamondpass/10024560-4msl31.html

Additionally,a live and archived webcast of the conference call will be available on the Company's investor relations website at http://ir.36kr.com.

A replay of the conference call will be available for one week from the date of the conference,by dialing the following telephone numbers:

United States:

+1-855-883-1031

International:

+61-7-3107-6325

Hong Kong,China:

800-930-639

Mainland China:

400-120-9216

Replay PIN:

10024560

About 36Kr Holdings Inc.

36Kr Holdings Inc. is a prominent brand and a pioneering platform dedicated to serving New Economy participants in China with the mission of empowering New Economy participants to achieve more. The Company started its business with high-quality New Economy-focused content offerings,covering a variety of industries in China's New Economy with diverse distribution channels. Leveraging traffic brought by high-quality content,the Company has expanded its offerings to business services,including online advertising services,enterprise value-added services and subscription services to address the evolving needs of New Economy companies and upgrading needs of traditional companies. The Company is supported by comprehensive database and strong data analytics capabilities. Through diverse service offerings and the significant brand influence,the Company is well-positioned to continuously capture the high growth potentials of China's New Economy.

For more information,please visit: http://ir.36kr.com.

Use of Non-GAAP Financial Measures

In evaluating its business,the Company considers and uses two non-GAAP measures,adjusted net income/(loss) and adjusted EBITDA,as supplemental measures to review and assess its operating performance. The presentation of these two non-GAAP financial measures is not intended to be considered in isolation or as a substitute for the financial information prepared and presented in accordance with U.S. GAAP. The Company presents these non-GAAP financial measures because they are used by the Company's management to evaluate its operating performance and formulate business plans. The Company also believes that the use of these non-GAAP measures facilitates investors' assessment of its operating performance.

These non-GAAP financial measures are not defined under U.S. GAAP and are not presented in accordance with U.S. GAAP. These non-GAAP financial measures have limitations as analytical tools. One of the key limitations of using these non-GAAP financial measures is that they do not reflect all items of income and expense that affect our operations. Further,these non-GAAP measures may differ from the non-GAAP information used by other companies,including peer companies,and therefore their comparability may be limited.

The Company compensates for these limitations by reconciling these non-GAAP financial measures to the nearest U.S. GAAP performance measure,all of which should be considered when evaluating the Company performance. The Company encourages investors to review its financial information in its entirety and not rely on a single financial measure.

Adjusted net loss represents net loss excluding share-based compensation expenses.

Adjusted EBITDA represents adjusted net income/(loss) before interest income,interest expenses,income tax expense/(credit),depreciation of property and equipment and amortization of intangible assets.

For more information on these non-GAAP financial measures,please see the table captioned "Reconciliations of GAAP and non-GAAP results" set forth at the end of this press release.

Exchange Rate Information

This announcement contains translations of certain RMB amounts into U.S. dollars at a specified rate solely for the convenience of the reader.Unless otherwise noted,all translations from Renminbi to U.S. dollars and from U.S. dollars to Renminbi are made at a rate of RMB6.6981 to US$1.00,the exchange rate set forth in the H.10 statistical release of the Federal Reserve Board on of June 30,2022.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "confident" and similar statements. Statements that are not historical facts,including statements about the Company's beliefs and expectations,are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement,including but not limited to the following: the Company's goal and strategies; the Company's future business development,results of operations and financial condition; relevant government policies and regulations relating to our business and industry; the Company's expectations regarding the use of proceeds from this offering; the Company's expectations regarding demand for,and market acceptance of,its services; the Company's ability to maintain and enhance its brand; the Company's ability to provide high-quality content in a timely manner to attract and retain users; the Company's ability to retain and hire quality in-house writers and editors; the Company's ability to maintain cooperation with third-party professional content providers; the Company's ability to maintain relationship with third-party platforms; general economic and business condition in China; possible disruptions in commercial activities caused by natural or human-induced disasters; and assumptions underlying or related to any of the foregoing. Further information regarding these and other risks is included in the Company's filings with the SEC. All information provided in this press release and in the attachments is as of the date of this press release,and the Company undertakes no obligation to update any forward-looking statement,except as required under applicable law.

For investor and media inquiries,please contact:

In China:

36Kr Holdings Inc.

Investor Relations

Tel: +86 (10) 5825-4188

E-mail: ir@36kr.com

The Piacente Group,Inc.

Jenny Cai

Tel: +86 (10) 6508-0677

E-mail: 36Kr@tpg-ir.com

In the United States:

The Piacente Group,Inc.

Brandi Piacente

Tel: +1-212-481-2050

E-mail: 36Kr@tpg-ir.com

36Kr Holdings Inc.

UNAUDITED CONDENSED CONSOLIDATED BALANCE SHEETS

March31,

June30,

2022

2022

2022

RMB'000

RMB'000

US$'000

Assets

Current assets:

Cash and cash equivalents

128,387

135,512

20,231

Short–term investments

42,713

58,796

8,778

Accounts receivable,net

184,330

163,719

24,443

Receivables due from related parties

1,563

464

69

Prepayments and other current assets

41,927

40,331

6,022

Total current assets

398,920

398,822

59,543

Non–current assets:

Property and equipment,net

2,942

2,641

394

Intangible assets,net

778

1,057

158

Long-term investments

88,210

119,747

17,878

Operating lease right-of-use assets,net

11,199

7,843

1,171

Total non–current assets

103,129

131,288

19,601

Total assets

502,049

530,110

79,144

Liabilities

Current liabilities:

Accounts payable

43,114

46,664

6,967

Salary and welfare payables

32,961

42,892

6,404

Taxes payable

10,540

9,838

1,469

Deferred revenue

33,982

32,353

4,830

Amounts due to related parties

10

54

8

Accrued liabilities and other payables

17,156

18,449

2,754

Short-term bank loan

5,000

5,000

746

Operating lease liabilities

16,537

16,533

2,468

Total current liabilities

159,300

171,783

25,646

Non-current liabilities:

Operating lease liabilities

625

588

88

Other non-current liabilities

-

2,000

299

Total non-current liabilities

625

2,588

387

Total liabilities

159,925

174,371

26,033

Shareholders' equity

Ordinary shares

694

695

104

Treasury stock

(13,598)

(12,967)

(1,936)

Additional paid-in capital

2,054,947

2,056,897

307,087

Accumulated deficit

(1,695,170)

（1,687,137)

(251,883)

Accumulated other comprehensive loss

(9,154)

(7,155)

(1,068)

Total 36Kr Holdings Inc.'s shareholders' equity

337,719

350,333

52,304

Non-controlling interests

4,405

5,406

807

Total shareholders' equity

342,124

355,739

53,111

Total liabilities and shareholders' equity

502,144

36Kr Holdings Inc.

UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME/(LOSS)

Three Months Ended

Six Months Ended

June 30,

June 30,

2021

2022

2022

2021

2022

2022

RMB'000

RMB'000

US$'000

RMB'000

RMB'000

US$'000

Revenues:

Online advertising services

51,742

57,844

8,636

84,972

95,440

14,249

Enterprise value-added services

14,304

14,342

2,141

21,200

23,679

3,535

Subscription services

6,019

9,522

1,422

9,434

12,195

1,821

Total revenues

72,065

81,708

12,199

115,606

131,314

19,605

Cost of revenues

(30,683)

(30,792)

(4,597)

(50,848)

(54,681)

(8,164)

Gross profit

41,382

50,916

7,602

64,758

76,633

11,441

Operating expenses:

Sales and marketing expenses

(33,431)

(27,415)

(4,093)

(69,131)

(57,099)

(8,525)

General and administrative expenses

(29,914)

(23,818)

(3,556)

(50,073)

(13,814)

(2,062)

Research and development expenses

(11,969)

(13,353)

(1,994)

(20,943)

(27,122)

(4,049)

Total operating expenses

(75,314)

(64,586)

(9,643)

(140,147)

(98,035)

(14,636)

Loss from operations

(33,932)

(13,670)

(2,041)

(75,389)

(21,402)

(3,195)

Other income/(expenses):

Share of (loss)/income from equity method investments

(1,943)

1,040

155

(3,924)

354

53

Gain on disposal of a subsidiary

-

-

-

-

38,019

5,676

Long-term investment income

-

18,464

2,757

-

18,757

Short-term investment income

411

558

83

1,391

1,186

177

Government grant

389

1,644

245

2,175

2,435

364

Others,net

772

1,008

150

982

2,604

389

(Loss)/income before income tax

(34,303)

9,044

1,349

(74,765)

41,660

6,221

Income tax (expenses)/credit

(1)

(10)

(1)

5

(5)

(1)

Net (loss)/income

(34,304)

9,034

1,348

(74,760)

41,655

6,220

Net loss/(income) attributable to non-controlling interests

233

(1,001)

(149)

1,160

(640)

(96)

Net (loss)/income attributable to 36Kr Holdings Inc.'s

ordinary shareholders

(34,071)

8,033

1,199

(73,600)

41,015

6,124

Net (loss)/income

(34,220

Other comprehensive (loss)/income

Foreign currency translation adjustments

(884)

1,999

298

(546)

1,832

274

Total other comprehensive (loss)/income

(884)

1,999

298

(546)

1,832

274

Total comprehensive (loss)/income

(35,188)

11,646

(75,306)

43,487

6,494

Net loss/(income) attributable to non-controlling interests

233

(1,160

(640)

(96)

Comprehensive (loss)/income attributable to 36Kr

Holdings Inc.'s ordinary shareholders

(34,955)

10,032

1,497

(74,146)

42,847

6,398

Net (loss)/income per ordinary share (RMB)

Basic

(0.033)

0.008

0.001

(0.072)

0.040

0.006

Diluted

(0.033)

0.008

0.001

(0.072)

0.040

0.006

Net (loss)/income per ADS (RMB)

Basic

(0.834)

0.195

0.029

(1.794)

0.996

0.149

Diluted

(0.834)

0.195

0.029

(1.794)

0.996

0.149

Weighted average number of ordinary shares used in

per share calculation

Basic

1,024,200,699

1,029,808,877

1,026,791,094

1,197,448

1,448

Diluted

1,448

Weighted average number of ADS used in per ADS

calculation

Basic

40,968,028

41,192,355

41,071,644

41,167,898

41,898

Diluted

40,898

36Kr Holdings Inc.

UNAUDITEDRECONCILIATIONSOF GAAP AND NON-GAAP RESULTS

Three Months Ended

Six Months Ended

June 30,

2021

June 30,

2022

June 30,

2022

RMB'000

RMB'000

US$'000

RMB'000

RMB'000

US$'000

Net (loss)/income

(34,220

Share-based compensation expenses

3,332

2,581

385

5,999

6,693

999

Non-GAAP adjusted net (loss)/income

(30,972)

11,615

1,733

(68,761)

48,348

7,219

Interest income,net

(236)

(108)

(16)

(341)

(241)

(36)

Income tax expenses/(credit)

1

10

1

(5)

5

1

Depreciation and amortization expenses

652

471

70

1,306

944

141

Non-GAAP adjusted EBITDA

(30,555)

11,988

1,788

(67,801)

49,056

7,325

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