Weibo Reports Third Quarter 2022 Unaudited Financial Results

BEIJING,Nov. 17,2022 -- Weibo Corporation ("Weibo" or the "Company") (NASDAQ: WB and HKEX: 9898),a leading social media in China,today announced its unaudited financial results for the third quarter ended September 30,2022.

"We had solid execution of operating efficiency improvement in the third quarter," said Gaofei Wang,CEO of Weibo. "In the third quarter,our user community and engagement remained solid,as we continued to improve operation efficiency on the user front. As our business entered into a gradual recovery trajectory,we continued to optimize cost structure to improve operating efficiency and cash generation capability,aiming to remain competitive in the long-run."

Third Quarter 2022 Highlights

Net revenues were $453.6 million,a decrease of 25% year-over-year or a decrease of 20% year-over-year on a constant currency basis [1].

Advertising and marketing revenues were $393.4 million,a decrease of 27% year-over-year.

Value-added services ("VAS") revenues were $60.1 million,a decrease of 14% year-over-year.

Income from operations was $123.2 million,representing an operating margin of 27%.

Net loss attributable to Weibo's shareholders was $17.1 million and diluted net loss per share was $0.07.

Non-GAAP income from operations was $162.1 million,representing a non-GAAP operating margin of 36%.

Non-GAAP net income attributable to Weibo's shareholders was $119.0 million and non-GAAP diluted net income per share was $0.50.

Monthly active users ("MAUs") were 584 million in September 2022,a net addition of approximately 11 million users on a year-over-year basis. Mobile MAUs represented 95% of MAUs.

Average daily active users ("DAUs") were 253 million in September 2022,a net addition of approximately 5 million users on a year-over-year basis.

[1]On a constant currency (non-GAAP) basis,we assume that the exchange rate in the third quarter of 2022 had been the same as it was in the third quarter of 2021,or RMB6.46=US$1.00.

Third Quarter 2022 Financial Results

For the third quarter of 2022,Weibo's total net revenues were $453.6 million,a decrease of 25% compared to $607.4 million for the same period last year.

Advertising and marketing revenues for the third quarter of 2022 were $393.4 million,a decrease of 27% compared to $537.6 million for the same period last year. Advertising and marketing revenues excluding ad revenues from Alibaba were $378.4 million,a decrease of 27% compared to $516.8 million for the same period last year. The decrease was primarily due to weak advertising demand amid macro headwinds and disruptions from COVID-19 resurgence in mainland China,as well as unfavorable foreign exchange impact on a year-over-year basis.

VAS revenues for the third quarter of 2022 were $60.1 million,a decrease of 14% year-over-year compared to $69.8 million for the same period last year. The decrease of VAS revenues was mainly due to less revenue contribution from membership service.

Costs and expenses for thethird quarter of 2022totaled $330.3 million,a decrease of 16% compared to $394.4 million for the same period last year. As the Company further implemented efficiency initiatives to optimize its cost structure and improve operating efficiency,all components of costs and expenses decreased on a year-over-year basis.

Income from operations for the third quarter of 2022 was $123.2 million,compared to $213.0 million for the same period last year. Operating margin was 27%,compared to 35% last year. Non-GAAP income from operations was $162.1 million,compared to $248.7 million for the same period last year. Non-GAAP operating margin was 36%,compared to 41% last year.

Non-operating loss for the third quarter of 2022 was $120.4 million,compared to an income of $0.2 million for the same period last year. Non-operating loss for the third quarter of 2022 mainly included (i) a $91.5 million net loss from fair value change of investments in Didi Global Inc. and INMYSHOW Digital Technology (Group) Co.,Ltd. (SHH: 600556),which was excluded under non-GAAP measures; (ii) a $14.6 million investment related impairment,which was excluded under non-GAAP measures; and (iii) a $14.5 million net interest and other loss.

Income tax expenses were $19.8 million,compared to $31.4 million for the same period last year.

Net loss attributable to Weibo's shareholders for the third quarter of 2022 was $17.1 million,compared to an income of $181.7 million for the same period last year. Diluted net loss per share attributable to Weibo's shareholders for the third quarter of 2022 was $0.07,compared to diluted net income per share attributable to Weibo's shareholders of $0.78 for the same period last year. Non-GAAP net income attributable to Weibo's shareholders for the third quarter of 2022 was $119.0 million,compared to $209.6 million for the same period last year. Non-GAAP diluted net income per share attributable to Weibo's shareholders for the third quarter of 2022 was $0.50,compared to $0.90 for the same period last year.

As of September 30,2022,Weibo's cash,cash equivalents and short-term investments totaled $3.0 billion. For the third quarter of 2022,cash provided by operating activities was $74.0 million,capital expenditures totaled $4.6 million,and depreciation and amortization expenses amounted to $13.2 million.

Share Repurchase Program

The Company announced in March 2022 that its board of directors has authorized a share repurchase program under which the Company may repurchase up to $500 million of its American depositary shares ("ADSs") over the next 12 months,ending on March 31,2023. As of September 30,approximately 3.1 million ADSs had been repurchased under this program for a total cost of $57.7 million.

Conference Call

Weibo's management team will host a conference call from 6:00 AM to 7:00 AM Eastern Time on November 17,2022 (or 7:00 PM to 8:00 PM Beijing Time on November 17,2022) to present an overview of the Company's financial performance and business operations.

Participants who wish to dial in to the teleconference must register through the below public participant link. Dial in and instruction will be in the confirmation email upon registering.

Participants Registration Link: https://register.vevent.com/register/BIffdf69efe5064f169d617b509bd74ee9

Additionally,a live and archived webcast of this conference call will available at http://ir.weibo.com.

Non-GAAP Financial Measures

This release contains the following non-GAAP financial measures: non-GAAP income from operations,non-GAAP net income attributable to Weibo's shareholders,non-GAAP diluted net income per share attributable to Weibo's shareholders and adjusted EBITDA. These non-GAAP financial measures should be considered in addition to,not as a substitute for,measures of the Company's financial performance prepared in accordance with U.S. GAAP.

The Company's non-GAAP financial measures excludestock-based compensation,amortization of intangible assets resulting from business acquisitions,non-cash compensation cost to non-controlling interest shareholders,impairment of intangible assets,net results of impairment on,gain/loss on sale of and fair value change of investments,non-GAAP to GAAP reconciling items on the share of equity method investments,non-GAAP to GAAP reconciling items for the income/loss attributable to non-controlling interests,income tax expense related to the amortization and impairment of intangible assets resulting from business acquisitions and fair value change of investments (other non-GAAP to GAAP reconciling items have no tax effect),and amortization of convertible debt and senior notes issuance cost. Adjusted EBITDA excludes interest income,net,income tax expenses,and depreciation expenses.

The Company's management uses these non-GAAP financial measures in their financial and operating decision-making,because management believes these measures reflect the Company's ongoing operating performance in a manner that allows more meaningful period-to-period comparisons. The Company believes that these non-GAAP financial measures provide useful information to investors and others in the following ways: (i) in comparing the Company's current financial results with the Company's past financial results in a consistent manner,and (ii) in understanding and evaluating the Company's current operating performance and future prospects in the same manner as management does,if they so choose. The Company also believes that the non-GAAP financial measures provide useful information to both management and investors by excluding certain expenses,gains (losses) and other items (i) that are not expected to result in future cash payments or (ii) that are non-recurring in nature or may not be indicative of the Company's core operating results and business outlook.

Use of non-GAAP financial measures has limitations. The Company's non-GAAP financial measures do not include all income and expense items that affect the Company's operations. They may not be comparable to non-GAAP financial measures used by other companies. Accordingly,care should be exercised in understanding how the Company defines its non-GAAP financial measures. Reconciliations of the Company's non-GAAP financial measures to the nearest comparable GAAP measures are set forth in the section below titled "Unaudited Reconciliation of Non-GAAP to GAAP Results."

About Weibo

Weibois a leading social media for people to create,share and discover content online. Weibo combines the means of public self-expression in real time with a powerful platform for social interaction,content aggregation and content distribution. Any user can create and post a feed and attach multi-media and long-form content. User relationships onWeibomay be asymmetric; any user can follow any other user and add comments to a feed while reposting. This simple,asymmetric and distributed nature ofWeiboallows an original feed to become a live viral conversation stream.

Weiboenables its advertising and marketing customers to promote their brands,products and services to users.Weibooffers a wide range of advertising and marketing solutions to companies of all sizes. The Company generates a substantial majority of its revenues from the sale of advertising and marketing services,including the sale of social display advertisement and promoted marketing offerings.Designed with a "mobile first" philosophy,Weibo displays content in a simple information feed format and offers native advertisement that conform to the information feed on our platform. To support the mobile format,wehave developed and continuously refining our social interest graph recommendation engine,which enables our customers to perform people marketing and target audiences based on user demographics,social relationships,interests and behaviors,to achieve greater relevance,engagement and marketing effectiveness.

Safe Harbor Statement

This press release contains forward-looking statements that relate to,among other things,Weibo's expected financial performance and strategic and operational plans (as described,without limitation,in quotations from management in this press release). Weibo may also make forward-looking statements in the Company's periodic reports to the U.S. Securities and Exchange Commission ("SEC"),in announcements,circulars or other publications made on the website of The Stock Exchange of Hong Kong Limited (the "Hong Kong Stock Exchange"),in press releases and other written materials and in oral statements made by its officers,directors or employees to third parties. Statements that are not historical facts,including statements about the Company's beliefs and expectations,are forward-looking statements. These forward-looking statements can be identified by terminology,such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "confidence," "estimates" and similar statements. Forward-looking statements involve inherent risks and uncertainties. A number of important factors could cause actual results to differ materially from those contained in any forward-looking statement. Potential risks and uncertainties include,but are not limited to,Weibo's limited operating history in certain new businesses; failure to grow active user base and the level of user engagement; the uncertain regulatory landscape in China; fluctuations in the Company's quarterly operating results; the Company's reliance on advertising and marketing sales for a majority of its revenues; failure to successfully develop,introduce,drive adoption of or monetize new features and products; failure to compete effectively for advertising and marketing spending; failure to successfully integrate acquired businesses; risks associated with the Company's investments,including equity pick-up and impairment; failure to compete successfully against new entrants and established industry competitors; the continued impact of the COVID-19 pandemic on the Company's operations and on general economic conditions; risks associated with weak or uncertain global economic conditions and their impact on the level of expenditures on advertising; risks associated with unrest,terrorist threats and the war in Ukraine and the associated global effects; changes in the macro-economic environment,including the depreciation of the Renminbi; and adverse changes in economic and political policies of the PRC government and its impact on the Chinese economy. Further information regarding these and other risks is included in Weibo's annual report on Form 20-Fs and other filings with the SEC and the Hong Kong Stock Exchange. All information provided in this press release is current as of the date hereof,and Weibo assumes no obligation to update such information,except as required under applicable law.

Contact:

Investor Relations

Weibo Corporation

Phone: +86 10 5898-3336

Email: ir@staff.weibo.com

WEIBO CORPORATION

UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

(In thousands of U.S. dollars,except per share data)

Three months ended

Nine months ended

September 30,

June 30,

September 30,

2022

2021

2022

2022

2021

Net revenues:

Advertising and marketing

$ 393,426

$ 537,620

$ 385,559

$ 1,206,106

$ 1,429,969

Value-added services

60,134

69,814

64,593

182,228

210,827

Net revenues

453,560

607,434

450,152

1,388,334

1,640,796

Costs and expenses:

Cost of revenues (1)

94,383

102,978

95,314

294,498

275,296

Sales and marketing (1)

113,619

140,839

115,512

354,442

439,207

Product development (1)

97,025

118,821

106,403

315,862

316,806

General and administrative (1)

25,322

31,747

28,809

93,358

94,597

Impairment of intangible assets

-

-

10,176

10,176

-

Total costs and expenses

330,349

394,385

356,214

1,068,336

1,125,906

Income from operations

123,211

213,049

93,938

319,998

514,890

Non-operating income (loss):

Impairment on,gain/loss on sale of and fair value change of

investments,net

(105,901)

646

(25,676)

(309,527)

(134,368)

Interest and other income (loss),net

(14,460)

(489)

(21,721)

(21,765)

24,489

(120,361)

157

(47,397)

(331,292)

(109,879)

Income (loss) before income tax expenses

2,850

213,206

46,541

(11,294)

405,011

Income tax expenses

(19,760)

(31,405)

(17,502)

(48,978)

(93,260)

Net income (loss)

(16,910)

181,801

29,039

(60,272)

311,751

Less: Net income (loss) attributable to non-controlling

interests

227

63

739

(3,911)

(835)

Net income (loss) attributable to Weibo's shareholders

$ (17,137)

$ 181,738

$ 28,300

$ (56,361)

$ 312,586

Basic net income (loss) per share attributable to Weibo's

shareholders

$ (0.07)

$ 0.79

$ 0.12

$ (0.24)

$ 1.37

Diluted net income (loss) per share attributable to Weibo's

shareholders

$ (0.07)

$ 0.78

$ 0.12

$ (0.24)

$ 1.36

Shares used in computing basic net income (loss) per share

attributable to Weibo's shareholders

235,894

228,675

235,521

235,543

228,185

Shares used in computing diluted net income (loss) per share

attributable to Weibo's shareholders

235,894

237,183

237,025

235,543

229,765

(1) Stock-based compensation in each category:

Cost of revenues

$ 2,544

$ 2,450

$ 2,716

$ 7,597

$ 5,690

Sales and marketing

5,107

4,700

5,502

15,224

10,249

Product development

14,424

11,047

16,760

44,520

29,260

General and administrative

7,749

6,840

6,483

20,995

16,059

WEIBO CORPORATION

UNAUDITED CONDENSED CONSOLIDATED BALANCE SHEETS

(In thousands of U.S. dollars)

September 30,

December 31,

2022

2021

Assets

Current assets:

Cash and cash equivalents

$ 2,758,901

$ 2,423,703

Short-term investments

201,356

711,062

Accounts receivable,net

488,837

723,089

Prepaid expenses and other current assets

409,639

450,726

Amount due from SINA(1)

485,845

494,200

Current assets subtotal

4,344,578

4,802,780

Property and equipment,net

57,922

68,396

Goodwill and intangible assets,net

242,223

297,335

Long-term investments

988,532

1,207,651

Other non-current assets

1,194,375

1,143,360

Total assets

$ 6,827,630

$ 7,519,522

Liabilities,Redeemable Non-controlling Interests and Shareholders' Equity

Liabilities:

Current liabilities:

Accounts payable

$ 158,871

$ 197,643

Accrued expenses and other current liabilities

632,779

828,952

Deferred revenues

86,940

91,136

Income tax payable

84,912

144,747

Convertible debt

899,647

896,541

Current liabilities subtotal

1,863,149

2,159,019

Long-term liabilities:

Unsecured senior notes

1,540,142

1,538,415

Other long-term liabilities

119,151

134,068

Total liabilities

3,522,442

3,831,502

Redeemable non-controlling interests

69,637

66,622

Shareholders' equity :

Weibo shareholders' equity

3,214,804

3,593,821

Non-controlling interests

20,747

27,577

Total shareholders' equity

3,235,551

3,621,398

Total liabilities,redeemable non-controlling interests and

shareholders' equity

$ 6,522

(1) Included short-term loans to and interest receivable from SINA of $450.5 million as of September 30,

2022 and $479.6 million as of December 31,2021.

WEIBO CORPORATION

UNAUDITED RECONCILIATION OF NON-GAAP TO GAAP RESULTS

(In thousands of U.S. dollars,

2022

2021

2022

2022

2021

Income from operations

$

123,211

$

213,049

$

93,938

$

319,998

$

514,890

Add:

Stock-based compensation

29,824

25,037

31,461

88,336

61,258

Amortization of intangible assets resulting from business

acquisitions

4,381

5,478

4,895

15,027

14,873

Non-cash compensation cost to non-controlling interest

shareholders

4,689

5,140

4,824

15,587

18,420

Impairment of intangible assets

-

-

10,176

10,176

-

Non-GAAP income from operations

$

162,105

$

248,704

$

145,294

$

449,124

$

609,441

Net income (loss) attributable to Weibo's shareholders

$

(17,137)

$

181,738

$

28,300

$

(56,361)

$

312,586

Add:

Stock-based compensation

29,176

-

Net results of impairment on,gain/loss on sale of and fair value

change of investments

105,901

(646)

25,676

309,527

134,368

Non-GAAP to GAAP reconciling items on the share of equity

method investments

(3,503)

(1,715)

8,571

2,414

(10,881)

Non-GAAP to GAAP reconciling items for the income/loss

attributable to non-controlling interests

(154)

(233)

(278)

(5,063)

(72)

Tax effects on non-GAAP adjustments(1)

(6,605)

(6,856)

(5,541)

(22,917)

(12,356)

Amortization of convertible debt and unsecured senior notes

issuance cost

1,611

1,611

4,833

4,834

Non-GAAP net income attributable to Weibo's shareholders

$

119,007

$

209,554

$

109,695

$

361,559

$

523,030

Non-GAAP diluted net income per share attributable to Weibo's

shareholders

$

0.50

*

$

0.90

*

$

0.46

*

$

1.52

*

$

2.25

*

Shares used in computing GAAP diluted net income (loss) per share

attributable to Weibo's shareholders

235,894

237,183

237,025

235,543

229,765

Add:

The number of shares for dilution resulted from convertible debt(2)

6,753

-

6,753

6,753

The number of shares for dilution resulted from unvested restricted

share units(2)

1,550

-

-

1,167

-

Shares used in computing non-GAAP diluted net income per share

attributable to Weibo's shareholders

244,197

237,183

243,778

243,463

236,518

Adjusted EBITDA:

Net income (loss) attributable to Weibo's shareholders

$

(17,586

Non-GAAP adjustments

136,144

27,816

81,395

417,920

210,444

Non-GAAP net income attributable to Weibo's shareholders

119,007

209,554

109,695

361,559

523,030

Interest income,net

(8,896)

(701)

(8,443)

(28,325)

(8,488)

Income tax expenses

26,365

38,261

23,043

71,895

105,616

Depreciation expenses

8,268

8,141

8,616

25,614

24,254

Adjusted EBITDA

$

144,744

$

255,255

$

132,911

$

430,743

$

644,412

(1)

To adjust the income tax effects of non-GAAP adjustments,which primarily related to amortization and impairment of intangible assets resulting

from business acquisitions and fair value change of investments. Other non-GAAP adjustment items have no tax effect,because (i) they were

recorded in entities established in tax free jurisdictions,or (ii) full valuation allowances were provided for related deferred tax assets as it is more-

likely-than-not they will not be realized.

(2)

To adjust the number of shares for dilution resulted from convertible debt and unvested restricted share units which were anti-dilutive under

GAAP measures.

*

Net income attributable to Weibo's shareholders is adjusted for interest expense of convertible debt for calculating diluted EPS.

WEIBO CORPORATION

UNAUDITED ADDITIONAL INFORMATION

(In thousands of U.S. dollars)

Three months ended

Nine months ended

September 30,

2022

2021

2022

2022

2021

Net revenues

Advertising and marketing

Non-Ali advertisers

$ 378,378

$ 516,818

$ 361,831

$ 1,141,405

$ 1,335,901

Alibaba - as an advertiser

15,048

20,802

23,728

64,701

94,068

Subtotal

393,426

537,620

385,559

1,106

1,969

Value-added services

60,827

$ 453,560

$ 607,434

$ 450,152

$ 1,334

$ 1,796

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