36Kr Adopts AIGC Technology to Enhance Content Production Efficiency and Cost Savings

BEIJING,March 31,2023 --36Kr Holdings Inc. ("36Kr" or the "Company") (NASDAQ: KRKR),a prominent brand and pioneering platform dedicated to serving New Economy participants in China,today announced that the Company is adopting AIGC technology to empower its content ecosystem,enhancing its content production efficiency significantly and reducing costs. For example,the AIGC technology's text-to-image function will reduce the costs of image generation by hundreds of times. Furthermore,by leveraging its large language model and computing power,AIGC technology will substantially facilitate text creation and translation among a broad array of diverse languages with higher efficiency and further cost savings. Meanwhile,in terms of collecting information and collating documents,AIGC technology has proven capable of producing qualified preliminary drafts,helping the Company save on editing manpower and costs.

In addition,the 36Kr Enterprise Service Review Platform has also applied the AIGC technology to empower users to understand the products more precisely,enabling them to make better purchasing decisions while also communicating and interacting with the platform's intelligent customer services. Encouragingly,AIGC technology has improved the interaction on the Enterprise Service Review Platform by over 90% and content production efficiency by several times.

Furthermore,36Kr recently became the first batch of companies to join Baidu's (NASDAQ: BIDU) ERNIE Bot ecosystem. As one of the industry pioneers,36Kr will be a fast mover in applying AIGC technology to its content production and business development,boosting content generation efficiency while also reducing costs.

About 36Kr Holdings Inc.

36Kr Holdings Inc. is a prominent brand and a pioneering platform dedicated to serving New Economy participants in China with the mission of empowering New Economy participants to achieve more. The Company started its business with high-quality New Economy-focused content offerings,covering a variety of industries in China's New Economy with diverse distribution channels. Leveraging traffic brought by high-quality content,the Company has expanded its offerings to business services,including online advertising services,enterprise value-added services,and subscription services,to address the evolving needs of New Economy companies and upgrading needs of traditional companies. The Company is supported by a comprehensive database and strong data analytics capabilities. Through diverse service offerings and significant brand influence,the Company is well-positioned to continuously capture the high growth potential of China's New Economy.

For more information,please visit: http://ir.36kr.com.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "confident" and similar statements. Statements that are not historical facts,including statements about the Company's beliefs and expectations,are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement,including but not limited to the following: the Company's goal and strategies; the Company's future business development,results of operations and financial condition; relevant government policies and regulations relating to our business and industry; the Company's expectations regarding the use of proceeds from this offering; the Company's expectations regarding demand for,and market acceptance of,its services; the Company's ability to maintain and enhance its brand; the Company's ability to provide high-quality content in a timely manner to attract and retain users; the Company's ability to retain and hire quality in-house writers and editors; the Company's ability to maintain cooperation with third-party professional content providers; the Company's ability to maintain relationships with third-party platforms; general economic and business conditions in China; possible disruptions in commercial activities caused by natural or human-induced disasters; and assumptions underlying or related to any of the foregoing. Further information regarding these and other risks is included in the Company's filings with the SEC. All information provided in this press release and in the attachments is as of the date of this press release,and the Company undertakes no obligation to update any forward-looking statement,except as required under applicable law.

For investor and media inquiries,please contact:

In China:

36Kr Holdings Inc.

Investor Relations

Tel: +86 (10) 5825-4188

E-mail: ir@36kr.com

The Piacente Group,Inc.

Jenny Cai

Tel: +86 (10) 6508-0677

E-mail: 36Kr@tpg-ir.com

In the United States:

The Piacente Group,Inc.

Brandi Piacente

Tel: +1-212-481-2050

E-mail: 36Kr@tpg-ir.com