Hang Seng Drives Bank Innovation with Launch of 'Future Banking' Service Concept

Smart Teller Debuts at New Festival Walk Branch

Hang Seng Mobile App Introduces Simple Mode

HONG KONG,July 12,2023 -- HangSeng Bank ('Hang Seng') today (12 July 2023) unveiled its innovative 'Future Banking' service concept at a new branch in Festival Walk. The opening saw the launch of three 'first-in-market' service and operation solutions,reflecting the Bank's drive to continually innovate for future banking while striding forward hand-in-hand with customers.

Hang Seng's new branch features Hong Kong's first Smart Teller,which combines a personalised service model with leading edge digital technologies. Customers can use the smart banking counter located in the lobby of the new branch to conduct most types of banking services,including Hong Kong dollar,Renminbi and US dollar cash deposits of banknotes. The Digital Branch Service Executive can provide assistance with most personal account-related enquiries,which enables customers to save time by removing the need to wait for traditional teller counters.

The 'Future Banking' concept puts strong emphasis on the ability to personalise e-Banking services. In support of this objective,the Bank will launch a Simple Mode of Hang Seng Mobile App in late July 2023. Featuring a clear and easier-to-use interface for conducting basic digital banking services,the app's Simple Mode supports greater digital service inclusivity by offering customers different options,depending on their preferences,needs and digital savvy. Simple Mode also includes a function that enables customers to contact Bank staff directly in cases of suspicious bank or credit card activity,the first such service of its kind in Hong Kong. The service reflects Hang Seng 's commitment to investing in enhanced customer protection and actively supporting regulators and law enforcement agencies in combatting fraud.

With sustainability as one of Hang Seng's key strategic priorities,eco-friendly design elements have been used throughout the new branch,including a special 'CO2 Reduction System' that reduces the level of carbon dioxide in the branch using an aquatic microalgae reactor. This innovative solution marks another first among banks in Hong Kong.

Diana Cesar,Executive Director and Chief Executive at Hang Seng,said: "Our 'Future Banking' service concept has been developed to meet the future needs of our customers. Our innovative approach,coupled with the adoption of advanced technologies and a sustainable development philosophy,allows us to offer our diverse customer base with creative,caring and forward-looking banking services. The opening of our new branch in Festival Walk also marks the beginning of our 'Future Banking' service commitment,which is fully aligned with Hang Seng's brand values. We will continue to innovate and reinforce our position as a customer-centric industry leader,reflecting our vision to be 'Ever Growing,Ever Innovating' in the service of our clients."

New uniform will also be introduced at all Hang Seng branches this quarter. The new uniform is made of eco-friendly,light and comfortable materials,and the vibrant green colour reflects Hang Seng's energetic image. At today's branch opening ceremony,Hang Seng organised a special fashion show,which featured children dressed in various uniforms used by the Bank over the past nine decades. In the final part of the show,Hang Seng staff delighted the audience by coming out to model the Bank's new uniform.

Diana Cesar,Executive Director and Chief Executive of Hang Seng Bank,unveils the Bank's innovative 'Future Banking' service concept,which embodies the Bank's spirit of 'Ever Growing,Ever Innovating'.

Diana Cesar,Executive Director and Chief Executive of Hang Seng Bank (back row,second right); Rannie Lee,Head of Wealth and Personal Banking (back row,second left),together with staff and child models,showcase Hang Seng's past and newly launched uniform designs.

Rannie Lee,Head of Wealth and Personal Banking of Hang Seng Bank (left); and Theodore Mak,Head of Retail Distribution (right),introduce the first-in-market Smart Teller at the Bank’s new Festival Walk Branch,which offers customers a faster and more convenient banking service experience.

Theodore Mak,Head of Retail Distribution of Hang Seng Bank (right) and Kim Lay,Head of Digital Banking (left) introduce the 'Future Banking' innovative omni-channel services.

Hang Seng Bank will launch a Simple Mode of Hang Seng Mobile App,which features a clear and easier-to-use interface for conducting basic digital banking services. Simple Mode also includes a function that enables customers to contact Bank staff directly in cases of suspicious bank or credit card activity.

Hang Seng Bank unveils its innovative ‘Future Banking’ service concept at a new branch in Festival Walk.

About Hang Seng Bank

Hang Seng Bank is celebrating its 90th anniversary this year. Founded in 1933,Hang Seng Bank has continually innovated to provide best-in-class,customer-centric banking,investment and wealth management services for individuals and businesses. It is widely recognised as the leading domestic bank in Hong Kong,currently serving more than 3.5 million customers.

Combining its award-winning mobile app and strong digital capabilities with a vast network of over 260 service outlets in Hong Kong,Hang Seng offers a seamless omni-channel experience for customers to take care of their banking and financial needs anytime,anywhere.

Its wholly owned subsidiary,Hang Seng Bank (China) Limited,operates a strategic network of outlets in almost 20 major cities in Mainland China to serve a growing base of Mainland customers locally and those with cross-boundary banking needs. The Bank also operates branches in Macau and Singapore,and a representative office in Taipei.

As a homegrown financial institution,Hang Seng is closely tied to the Hong Kong community. It supports the community with a dedicated programme of social and environmental initiatives focused on future skills for the younger generation,sustainable finance and financial literacy,addressing climate change and caring for the community.

Hang Seng is a principal member of the HSBC Group,one of the world's largest banking and financial services organisations. More information on Hang Seng Bank is available at www.hangseng.com.