'K11 ARTUS' Luxury Hotel Residences to open in summer 2019 at Victoria Dockside District

HONG KONG,Sept. 6,2018 -- New World Development,one of Asia's most celebrated developers,announces today its art and design district Victoria Dockside will feature a new luxury hotel residence concept. Located at the Tsim Sha Tsui waterfront,the residences,named K11 ARTUS,are scheduled to open in summer 2019.

K11 ARTUS - luxury hotel residences within the art and design district Victoria Dockside

K11 ARTUS hotel residences overlook the iconic harbourfront of Victoria Harbour

Comprising 287 residences and spanning across 14 storeys,ARTUS is an extension of the K11 brand,the global high-end lifestyle brand that embraces Art,People and Nature. Capturing these three core attributes of the K11 brand,the ARTUS name is a portmanteau combining the English word "Art" with the Latin term "Domus",meaning 'home.' Within these individual residences,guests are presented with an inspiring environment to curate their own lifestyle and craft their own experiences.

A port for creatives and intellectuals to gather,ARTUS is designed for worldly travellers who champion authenticity,appreciate personalisation and celebrate luxury. With eclectic touches and customised elements,each suite will be a private residence to inspire quiet contemplation and a personal connection.

"ARTUS marks a major milestone for the K11 brand with our expansion into the hospitality sector," said Mr. Adrian Cheng,K11 Founder,Executive Vice-Chairman of New World Development. "Our intention is to reshape the serviced apartment experience by designing private residences that encourage discerning visitors to reflect on profound ideas and pursue their creative passions. More than a place to live,ARTUS will be a welcoming space for intelligent minds to find inspiration."

A testament to creativity and collaboration, ARTUS reflects the combined talents of Asia's most celebrated designers and international architectural firms. Kohn Pedersen Fox,the award-winning New York-based architectural studio,designed the building while Bangkok-based P Landscape (PLA) is responsible for the surrounding greenery that will form an integral part of the guest journey.

Hong Kong-based globally acclaimed architect Andre Fu and his studio AFSO have been engaged to create the interiors. In designing ARTUS,Andre Fu drew inspirations from the spirit of historical venues where like-minded individuals gathered. Transversal in different cultures,these venues encourage critical thinking and the sharing of ideas. Building on this narrative,Andre imagined the interiors as a contemporary artist's residence that rejuvenates and inspires creative minds. Guests will be invited to immerse themselves in a world of bespoke vintage-inspired furnishings,handcrafted details and whimsical twists.

"ARTUS will distinguish itself from the corporate,mainstream concept of most serviced apartments,and set a new paradigm for the industry," said Paul Cunningham,General Manager of Hospitality and Portfolio Management of New World Development. "The residences demonstrate craftsmanship,bespoke experiences,attention to detail,and present unparalleled views of the Victoria Harbour. Combining the convenience of hotels and the comfort of serviced apartments,ARTUS offers flexible rental plans from short- to long-term stays to accommodate the needs of our guests."

Boasting the open-air waterfront views of Victoria Harbour and Hong Kong Island,ARTUS will be part of the groundbreaking Victoria Dockside development,the 3 million-square-foot art and design district in Tsim Sha Tsui. Described by US media as "Hong Kong's Hudson Yards" and "Hong Kong's most anticipated opening," this US$2.6 billion development includes the K11 Atelier office tower and K11 MUSEA,a new ultra-high-end experiential retail,art,cultural and dining destination.

To learn more about K11 ARTUS and its inspirations,please click: http://www.artus.com.hk/concept

Notes to Editors:

About K11 Group

Founded in 2008 by entrepreneur Adrian Cheng,K11 Group combines art and commerce in commercial and residential real estate,and a growing portfolio of brands across different sectors in Greater China and around the world. Marking its 10th anniversary,K11 Group announced its most ambitious museum-retail development K11 MUSEA in June 2018,situated at the heart of the new $2.6bn Victoria Dockside art and design district developed by parent company New World Group in Hong Kong,scheduled to fully open in 2019. In addition to its flagship K11 Art Malls,K11 Group also operates K11 Atelier,a network of office buildings for the next-generation workforce; luxury hotel residences for worldly travellers K11 ARTUS; open education platform K11 Kulture Academy; the terrarium-inspired transformative retail concept K11 Natural; consulting and market research institution K11 Chinese Millennials Taskforce; and K11 Art Foundation,China's first not-for-profit to incubate Chinese artists and curators.

K11 Group is based in Hong Kong and has operations in Greater China,as well as investments in Europe and the US.

Through K11 Group,Cheng's stated aim is to constantly innovate and "connect China's cultural ecosystem and its emerging millennials and Generation Z with the world",creating a new global identity for Chinese millennials. By 2023 K11 Group will have gained a footprint in nine cities across Greater China.

New World Development Company Limited

Founded in 1970,New World Development Company Limited ("the Group",Hong Kong stock code: 0017) was publicly listed in Hong Kong in 1972 and is a constituent stock of the Hong Kong Hang Seng Index. A premium brand infused with a unique personality defined by The Artisanal Movement,New World Group's core business areas include property development,property investment,infrastructure and services,department stores and hotels. As at 31 December 2017,the total asset value of the Group amounted to HK$468.1 billion. The Group has an effective interest of approximately 61% in NWS Holdings Limited (Hong Kong stock code: 0659),approximately 75% in New World Department Store China Limited (Hong Kong stock code: 0825) and wholly owned New World China Land Limited.

Video - https://cdn4.prnasia.com/002071/mnr/video/20180905K11ARTUS.mp4

Photo - https://photos.prnasia.com/prnh/20180905/2228758-1-a

Photo - https://photos.prnasia.com/prnh/20180905/2228758-1-b

Logo - https://photos.prnasia.com/prnh/20180905/2228758-1LOGO