Bekraf to Showcase Indonesia's Contemporary Treasures at 2018 NY Now

NEW YORK,Aug. 10,2018 -- Badan Ekonomi Kreatif Indonesia (Bekraf),the Indonesian Agency for Creative Economy initiated by President Joko Widodo,has curated eight Indonesian designers to participate at2018 NY Nowin Javits Center,New York City,United States,August 12-15. Having went through a strict curatorial process since March 2018,Kana Goods,Indo Risakti,Sackai Bags,Siji,Kayou,Pala Nusantara,Noesa,andJenggala will exhibit at the event.

Bekraf to Showcase Indonesia's Contemporary Treasures at 2018 NY Now

Those names will be taking their part along with24,000 retailers who bring excellent craft products from various countries. Entitled "IDentities",the Indonesian Pavilion booth is set to attract buyers and enthusiasts fromall over the world,in particular theUnited States,Europe,and Asia Pacific. It aims to promote Indonesian culture,heritage,and tradition in order to boost domestic products competitiveness in global market,through craft and fashion.

NY Now is the leading market for home and lifestyle products held twice a year.It features collections of homewares,lifestyles,and handmade crafts,andregularly attended bymore than 20,000 buyers from around the world.

"This year marks the third year of Indonesia's participation in NY Now market and we can see the huge potential of Indonesia's creative economy. We are committed to support Indonesia's craft designersandto promoteour contemporarydesignsto the world," says Joshua Puji Mulia Simandjuntak,Deputy Chairman for Marketing of Bekraf.

The United States is still the largest market for Indonesia's craft and furniture products,contributing USD 700 million of export value. Furthermore,Triawan Munaf,Chairman of Bekraf,stated that Indonesia'screative economy sector contributed USD 64 billion in 2016,equal to7.44% Indonesia's GDP. He is confident the sector's contribution will grow up to USD 70 billion by the end of 2018.

"To adjust to the current global market needs,all products must have a touch of handmade,possesstypical Indonesian traditional character and made in Indonesia. The production must also be environmentally friendly. In addition,each product must have astory to describe the design conceptor the value of empowering rural communities," Joshua concludes.

Bekraf collaborates withanumber of parties for this event,including Indonesian Consulate General in New York,and supported by the international curator Jennifer Isaacson from the United States. There are also Indonesian expert curators involved in the process,namely Diana Nazir from theIndonesian Society of Interior Designer (HDII),Yanna Diah Kusumawati from theAssociation of Exporters and Producers of Indonesian Handicraft (ASEPHI),and Christianto Prabawa from theIndonesian Furniture and Craft Industry Association (HIMKI).

Carrying the Modern Contemporary Design to The Next Level

In an era of throwaway goods,thehuman touch,longevity,uniqueness,anda strongstory behindeach item always brings great satisfaction to the buyers. Having become aware of that,Sancaya Rini,a mother of four kids,pioneers the slow fashion movement in Indonesia through her proud product - Kana Goods.It specializes in using natural (indigo) dyes extracted from the leaves as contemporary handwritten batik.

Unlike ordinary batik techniques,one piece of Kana's Indigo batik needs to be dyed at least 10 times a day,for seven consecutive days. "Our mission is to introduce the value of natural dye as a unique and sustainable art form. We aim to give value,not only through our products,but also real contributions to empower the communities and to preserve the environment," says Sancaya Rini,Founder of Kana Goods.

Sancaya adds,"Slow fashion typically describes long-lasting and locally manufactured clothing. We takeinitiative to reduce the use of water and chemicals. Most importantly,we are able to re-dye every product once the colors start to faded,so the customers don't need to purchase another one."

Meanwhile,Indo Risakti offers traditional craftmanship from Yogyakarta,producing premium home decorative handicrafts to complement your modern contemporaryhouse. They use recycled and green materials for thehandicrafts,such as wild plants and water hyacinth. Indo Risakti also contributes to help up to 600 local crafters in Bantul,Yogyakarta,since it was founded back in 2012.

"The majority of the Bantul community are farmers and farmworkers. We educate them through artisanal handicraft workshops,from grass weaving to producing handcrafted baskets,and we also have a program to enrich their entrepreneurial skills. As a result,these farmers are able to earn extra money on the side," adds Windu Sinaga,Director of Indo Risakti. The biggest market of Indo Risakti's handcrafted products is the United States,reaching 75% of its total exports.

Media Contact:

Boni Pudjianto,Director of International Market Development (+62-815-72914419)

Mariaman Purba,Head Bureau of Legal and Public Communication (+62-813-17506456)

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