DOONEE First Thai SVOD Service To Join Regional Industry Players In Content Code Commitment To Safeguard Consumer Interests

Code sets out principles to ensure content is authentic,free from hate speech,hate crimes,pornography,and other forms of inappropriate content

BANGKOK,Sept. 10,2018 -- DOONEE today announced that it has signed the ASEAN Subscription Video-on-Demand ("SVOD") Industry Content Code ("Code"),joining other industry players in the region including ASTRO,dimsum,Fox+,HOOQ,iflix,Netflix,tonton,TVB and The Walt Disney Company (Southeast Asia).

SVOD Code,Thailand Announcement: From L to R,Sahachart Khamnin,Fox Networks Group; Kimmy Suraphongchai,iflix; Darren Ong,Netflix; Dr. Thawatchai Jittrapanun,National Broadcasting and Telecommunications Commission of Thailand; Joe Suteestarpon,DOONEE; Louis Boswell,Asia Video Industry Association

The Code is a self-regulation framework recently announced in June this year,and sets out principles to ensure that content offered on participating platforms is authentic,and other forms of inappropriate content. Content providers also pledge to provide consumer control features to let users make appropriate viewing choices for themselves and their families. The code not only serves to provide VOD platforms a standard to hold themselves to,it also helps distinguish legitimate services from pirate sites.

Commenting on DOONEE's move to sign this commitment,Joe Suteestarpon,Chief Executive Officer,said,"We are delighted to join other illustrious brands in this joint commitment to ensure that our service offers the kind of content that puts viewer wellbeing at the heart. We share this mutual objective to give viewers the ability to make content viewing choices that are suitable for them and their families."

The signing was announced on the sidelines of the International Symposium on Converging Technologies & Disruptive Communications,themed "Moving Forward," which was hosted by the National Broadcasting and Telecommunications Commission ("NBTC") of Thailand.

Witnessing the signing,Dr. Thawatchai Jittrapanun,a commissioner with NBTC,"We welcome this announcement as a sign of growing maturity in the SVOD industry space. We want to encourage the industry's growth to benefit more Thais,especially as Thailand prepares itself for the Fourth Industrial Revolution."

Louis Boswell,CEO of the Asia Video Industry Association ("AVIA"),"The idea has come full circle with today's announcement by DOONEE. In fact,the idea of a self-regulation framework was first discussed here in Bangkok back in September 2017 at the ASEAN Telecom Regulators Council dialogue,which brought together both regulators as well as industry players to create pan-ASEAN solutions. We are glad to see the momentum of adoption across the region and look forward to seeing more companies join us in this commitment."

Notes to the editor:

Subscription Video-On-Demand ("SVOD") refers to services where users to pay a subscription,through an account,which allows them to select and watch video content,such as movies and TV shows,whenever they choose,rather than at a scheduled broadcast time.

The ASEAN Subscription Video-on-Demand ("SVOD") Industry Content Code ("Code") was jointly announced in June 2018 by ASTRO,TVB and The Walt Disney Company (Southeast Asia). It is a self-regulation framework that sets out principles to ensure that content offered on participating platforms is authentic,and other forms of inappropriate content. Content providers also pledge to provide consumer control features to let users make appropriate viewing choices for themselves and their families. The code not only serves to provide SVOD platforms a standard to hold themselves to,it also helps distinguish legitimate services from pirate sites.

About DOONEE

DOONEE is a Subscription Video on Demand service in Thailand,providing premium content from around the world including movies,series,documentary,animation,and variety shows and serving the subscribers great experience right to their fingers. Premium content -on-the-go can be accessed anywhere anytime. A new way to make it easy to watch entertainment show that just only sign up and buy a package with "DOONEE" at www.DOONEE.com and DOONEE Application.

About AVIA

The Asia Video Industry Association (AVIA) is the trade association for the video industry and ecosystem in Asia Pacific. It serves to make the video industry stronger and healthier through promoting the common interests of its members. AVIA is the interlocutor for the industry with governments across the region,leads the fight against video piracy and provides insight into the video industry through reports and conferences aimed to support a vibrant video industry. AVIA evolved from Casbaa in 2018.

Photo - /20180910/2232693-1